A curated list of my favourite affordable cruelty-free beauty products, all under £20. These are products I actually use and would repurchase, perfect for creating a full face of makeup without spending loads. Great if you’re a beginner or just want ...
Sections
4
Base
Cheeks
Eyes
Lips
Base
The base of every good makeup look ✨
These affordable, cruelty-free complexion products give you smooth, even coverage without feeling heavy—perfect for everyday wear on a budget.
An affordable entry into cruelty-free skincare with everything you need for a simple routine.
Wake the elf Up Skincare Kit
Affordable alternative to high-end blending sponges.
Total Face Beauty Makeup Sponge
A refreshing cruelty free mist that hydrates and revitalises skin. Can be used before or after makeup. Great for a mid day glow boost.
e.l.f. Hydrating Coconut Mist, Lightweight
A cruelty free mask that helps absorb excess oil and unclogs pores. Leaves skin clearer and smoother. Ideal for weekly detox.
The INKEY List Kaolin Clay Mask Unclogs Pores
Cheeks
Add warmth, glow, and dimension without breaking the bank 🌸
These cruelty-free picks bring your skin to life with buildable colour and a natural-looking finish.
A highly pigmented, blendable liquid blush that gives a fresh, dewy glow. Lightweight and buildable, it melts seamlessly into the skin for a natural or bold finish. A viral, budget-friendly dupe that’s 100% vegan and cruelty-free.
High-Pigment Camo Liquid Blush
A silky powder blush that melts into the skin for a smooth, long-lasting flush. Pigmented, blendable, and gives a soft-focus finish. Cruelty-free and affordable.
NYX Buttermelt Powder Blush, Vegan, 12HR
A highly pigmented liquid bronzer that blends seamlessly for a sculpted, sun-kissed look. Lightweight, buildable and a great affordable dupe. Cruelty-free.
Camo Liquid Bronzer & Contour
A smooth, matte bronzer that blends effortlessly and lasts all day. Lightweight and buildable for a natural sun-kissed look. Cruelty-free and super affordable.
Primer-Infused Matte Powder Bronzer
A silky powder highlighter that melts into the skin for a smooth, radiant glow. Buildable and never glittery. Cruelty-free.
Halo Glow Silky Powder Highlighter
Eyes
From soft everyday looks to full glam 👁✨
These budget-friendly, cruelty-free eye products are easy to use, super pigmented, and perfect for creating any look you want.
Great for sensitive eyes and contact lens wearers. Gives lift and curl without irritation.
Bell HYPOAllergenic Vegan Curly Volume Mascara
A tubing mascara that lengthens and defines lashes without smudging or flaking. Gives a lifted, natural finish. Cruelty-free and affordable.
e.l.f. Lash XTNDR Tubing & Lengthening Mascara
A curling mascara that lifts and separates lashes for a long, fanned-out look. Lightweight and buildable. Cruelty-free.
Lash 'N Roll® Curling & Lifting Mascara
A precise liquid liner perfect for sharp wings and defined eyes. Smooth application and long-lasting. Cruelty-free and budget-friendly
Expert Liquid Liner
A creamy shadow stick that glides on and stays put all day. Quick, easy and perfect for on-the-go looks. Cruelty-free
Creamy Budge Proof Eyeshadow Stick
Lips
The finishing touch 💋
These cruelty-free lip products are comfortable, long-lasting, and come in shades for every vibe—from natural everyday tones to bold statement colours.
A lip liner and gloss duo that defines and enhances the lips. Smooth, easy to use and perfect for everyday looks. Cruelty-free.
e.l.f Define and Shine Lip Duo
A creamy satin lipstick with rich pigment and a smooth, comfortable finish. Long-lasting and perfect for everyday wear. Cruelty-free.
O Face Satin Lipstick
A deeply hydrating lip mask that softens and nourishes dry lips. Perfect for overnight or prep before makeup. Cruelty-free.