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Hair & Beauty Essentials for the Natural Woman

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Curly Hair products that work, and makeup for the non-makeup look!
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💫 Curly Hair Rituals

Tried-and-true favorites that keep my curls healthy, hydrated, and defined — without the fuss. These products work with my natural texture, not against it, for soft, bouncy curls that feel effortless but look like I tried (just a little).

 
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My absolute go-to for my unruly locks!
Truly Custom Haircare and Skincare | Prose
 
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The BEST hold anywhere!
TreLuxe Hi! Definition Curl Enhancer Styling Gel
 
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Expensive, I know, but worth every cent!
Dyson Supersonic™ Hair Dryer
 
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This Hair Food Coconut & Argan Oil Heat Protectant is my go-to magic mist before using any heat on my hair! 💨✨ It smells so good (like a tropical vacation in a bottle 🍍🌴), keeps my strands safe up to 450°F, and adds the prettiest shine without...
Hair Food Coconut & Argan Oil Heat Protectant Spray 6.4oz
 
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My go-to leave-in lately! It’s super lightweight but still gives my curls the hydration they need without weighing them down. Makes detangling so much easier, and I love that it’s vegan and cruelty-free. Perfect for air-drying days when I want soft, ...
CURLSMITH Weightless Air Dry Curl Cream
 
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A gentle, nourishing shampoo that actually cleans without stripping my curls — love how soft and refreshed my hair feels after using it. Perfect for regular washes, and the fact that it’s vegan is a big plus. A staple in my curl care routine!
CURLSMITH Essential Moisture Cleanser Shampoo
 
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Lightweight but super hydrating — this conditioner leaves my curls soft, manageable, and never weighed down. Great for detangling and daily use, and I love that it’s vegan and cruelty-free. Definitely a must-have in my curl care lineup!
CURLSMITH Essential Moisture Conditioner - Hydrating, Lightweight, Vegan
 
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A total game-changer for styling! This 5-in-1 tool helps lift, define, and shape my curls with way more volume and control. Love the teal color too — makes my routine feel a little more fun. Perfect for wash days or touch-ups when I want that extra b...
Bounce Curl Volume EdgeLift Brush 5-in-1 Teal
 
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Soft, pretty, and gentle on my hair 💕 These satin scrunchies are perfect for preventing creases and breakage — great for all-day wear or sleeping in. The cherry blossom colors are so cute and make them a fun little gift or self-care treat!
Kitsch Satin Scrunchies - No Crease Hair Ties, 5pcs
 
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Love a good multitasker! This 2-in-1 styler is perfect for switching between sleek straight styles and soft curls. The built-in cooling air vents help set the look, and the blush color is so pretty on my vanity. Great for travel too with the dual vol...
L'ANGE HAIR Le Duo 360° Airflow Styler
 
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Nothing basic about these! Large and luscious!
AmazerBath Loofah Sponge 75g Set of 4
 
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A luxe little duo that does it all — clarifies, hydrates, adds shine, and fights frizz without stripping color. Love that it’s sulfate-free, vegan, and gentle on my hair. Plus, the limited edition packaging is seriously gorgeous. A great go-to for da...
Kristin Ess Wicked Sulfate Free Shampoo & Conditioner Set
 
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A magical must-have for tangle-free hair ✨ The ultra-soft bristles glide through my curls without pulling or breakage, and the Elphaba design adds a fun, fierce touch. Bonus: the little bow is adorable! Perfect for wet, dry, or damaged hair — gentle ...
Wet Brush Original Detangler Elphaba Kit
 
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A fun and sparkly nod to the Emerald City 💚 This set is perfect for adding a little magic to everyday hairstyles — love the mix of scrunchies and shiny pins. Cute, functional, and a great little gift or self-care treat for any Wicked fan!
Wicked Emerald City Scrunchie Bobby Pin Set
 
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Clinically proven and dermatologist-recommended, Nutrafol Women’s Balance is designed specifically for women 45+ experiencing thinning due to hormonal shifts. This daily supplement supports thicker hair, improved scalp coverage, and overall hair heal...
Nutrafol Women's Balance Hair Growth 45+
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🌿 Low-Key Beauty & Skin Care

Makeup and skincare essentials for when you don’t want to wear makeup. Think barely-there tints, glowy skin, and feel-good products that let your natural beauty shine. Simple, subtle, and totally you.

 
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Love the application of this.
Julep 101 Cream-to-Powder Waterproof Shadow Stick
 
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Why pay more for this essential item? Peony is my fave!
e.l.f. Monochromatic Multi Stick, Dazzling Peony
 
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A perfect pop of natural shine! ✨ This gloss gives a subtle plumping effect without the sting, and the silky, non-sticky texture feels amazing. Great for no-makeup days when I just want a little something to brighten up my look and keep my lips hydra...
r.e.m. beauty Wicked: For Good Poppy Lip Gloss
 
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The bareMinerals Complexion Rescue Tinted Moisturizer is a perfect all-in-one product if you’re looking for lightweight coverage, hydration, and sun protection. It combines skincare and makeup with SPF 30, hyaluronic acid for a moisture boost, and cl...
bareMinerals Complexion Rescue Tinted Moisturizer SPF 30
 
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The bareMinerals Loose Powder Concealer SPF 20 is a lightweight, talc-free mineral concealer that offers surprisingly good coverage while feeling barely there on the skin. It’s perfect for brightening the under-eye area, covering redness, and camoufl...
bareMinerals Loose Powder Concealer SPF 20
 
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Viviscal Hair Growth Supplements for Women are a trusted option for those experiencing thinning hair or hair loss. Formulated with a proprietary marine collagen complex, biotin, zinc, and other essential nutrients, these supplements are designed to n...
Viviscal Hair Growth Supplements for Women, 60 Tablets
 
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The 2-in-1 Heated Eyelash Curler is a sleek, high-tech beauty tool designed to give your lashes a long-lasting, natural curl in seconds. With fast 5-second heating, three adjustable temperature settings, and an easy-to-read LED display, it works for ...
Heated 2-in-1 Electric Eyelash Curler USB
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This Lash Shampoo Kit includes everything you need to keep your lashes clean, healthy, and buildup-free — whether you have extensions or natural lashes. With a gentle, no-paraben, no-sulfate formula, plus a soft brush and spoolie, it’s perfect for sa...
Lash Shampoo Kit with Spoolie & Brush 3.38oz

Radiant Skin, Naturally – Skincare Essentials

Glow from the inside out with skincare products that honor your natural beauty. This section features gentle, effective, and clean skincare must-haves—from hydrating cleansers and nourishing oils to rejuvenating masks and SPF essentials. All curated ...

 
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Grabbing this for those stocking stuffers!
Burt's Bees 12 Days Lip Balm Advent Set
 
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If your skin leans sensitive or gets easily irritated, this cream is like a soft whisper of comfort. Formulated with Microbiome Technology, it helps reduce visible redness and strengthens the skin’s barrier over time. Lightweight, fragrance-free, and...
Clinique Redness Solutions Daily Relief Cream
 
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A lip care essential I always keep on hand! Super moisturizing and soothing — perfect for dry or chapped lips, especially in colder months. Great as a simple self-care stocking stuffer or everyday must-have in my bag.
Aquaphor Lip Repair Stick, Moisturizing Balm, 2 Pack
 
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Total shower joy 💖 This Glinda-inspired body wash smells like raspberry bubbles and leaves my skin feeling super soft and hydrated. Love the touch of pro-hyaluronic acid and Vitamin B3 — it’s gentle, nourishing, and gives serious feel-good vibes.
Olay Body Wash Glinda's Edition, 20 fl oz
 
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This is a product that I’ve found helps with aging skin and those imperfections that somehow appear out rod nowhere.
Glycolic Acid Body Wash 7.5oz for KP
 
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This whipped beef tallow balm is a game-changer for natural skincare lovers. Made from grass-fed beef tallow and enriched with raw honey, it deeply nourishes and restores skin without clogging pores. Perfect for use as a face moisturizer, body balm, ...
Grass Fed Beef Tallow & Honey Cream 150g
 
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This luxurious blend of grass-fed beef tallow and raw honey delivers deep hydration and skin barrier support—all without clogging pores. Use it as a daily face moisturizer, body butter, or spot treatment for dry or irritated areas. Rich in vitamins A...
Beef Tallow Skin Balm - Whipped Honey Moisturizer
 
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Lightweight, powerful, and fragrance-free—this daily gel cream delivers deep hydration while helping reduce wrinkles and loss of firmness. Infused with pro-collagen peptides, it visibly plumps and smooths skin without feeling greasy. Perfect for thos...
Paula's Choice Pro-Collagen Peptide Gel Cream
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A K-beauty favorite for a reason! These dual-textured toner pads are soaked in a powerful yet gentle blend of 4.5% AHA (Lactic Acid) and 0.45% BHA (Salicylic Acid) to exfoliate, unclog pores, and smooth out uneven texture. Perfect for all skin types,...
Medicube Zero Pore Pads 2.0, 70 Units
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This cream-based cleanser from Paula's Choice is a lifesaver for anyone with sensitive, redness-prone, or rosacea-affected skin. It's rich in coconut-derived cleansing agents and soothing chamomile, making it ultra-gentle while still effectively remo...
Paula's Choice SKIN RECOVERY Face Cleanser
 
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This milky serum is a skin-soothing powerhouse! With 7% ectoin, a rare ingredient known for its barrier-repairing and anti-inflammatory properties, and hyaluronic acid for deep hydration, it leaves your skin feeling plump, calm, and dewy.
Paula's Choice 7% Ectoin + Hyaluronic Serum
 
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Smooth, plump, and youthful-looking lips — no injections needed! The PMD Smart Lip Plumping Serum is a game-changer, especially for mature skin. Designed to boost collagen and restore volume, it helps soften fine lines and revitalize aging lips with ...
PMD Smart Lip Plumping Serum, 10 ml
 
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This Green Tea Mask Stick is a super convenient way to deeply cleanse pores, fight blackheads, and hydrate your skin — all in one smooth swipe. The mess-free stick format makes it perfect for travel or quick self-care nights. With green tea and clay ...
WONDER FAMILY Green Tea Mask - 7 Pack
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