This is definitely one of those products where I understand the hype. I love that it gives the shine of a gloss while still actually feeling like a lip treatment. It has shea and murumuru butters, and I especially like it for days when I don’t want t...
Lip Butter Balm - Summer Fridays
I’d recommend this to anyone who wants something super easy to keep in their purse, backpack or bedside table. It has that pretty glossy finish without being just a regular gloss, and the formula uses shea butter for extra moisture. I also love that ...
Lip Glowy Balm - LANEIGE
If I want something more makeup-y than the Lip Butter Balm, this is the Summer Fridays product I’d pick. It gives you that juicy, glossy lip look with sheer colour, so it works really well for an everyday makeup routine where I don’t want a super int...
Dream Lip Oil for Moisturizing Sheer Coverage - Summer Fridays
This is for the person who wants their lip balm to do more than just sit on their lips. I love the combination of a super glossy finish with an actual treatment-style formula. It contains peptides plus kokum and mango seed butters, and Sephora descri...
Pout Preserve Hydrating Peptide Lip Treatment - OLEHENRIKSEN
I LOVE the idea of this for an everyday makeup bag because you’re getting two products in one. A little on the lips gives you that natural stained colour instead of looking like you put on a heavy lipstick, and you can use it on your cheeks too. It’s...
Benetint Rose Lip & Cheek Tint 10ml - Benefit Cosmetics
Matte lips can sometimes be a commitment, which is why this one caught my attention. It’s designed to give you that soft, blurred matte finish while still feeling moisturizing rather than super dry. It also contains hyaluronic acid and is made to be ...
Not every lip product needs to cost $30+, and this is exactly the kind of basic product I like having in a list alongside the fancy stuff. It’s a rich coconut-style balm made with conditioning oils and butters, so I’d keep one beside my bed, in my sc...
Watermelon & Basil Lip Balm
Matte lips can sometimes be a commitment, which is why this one caught my attention. It’s designed to give you that soft, blurred matte finish while still feeling moisturizing rather than super dry. It also contains hyaluronic acid and is made to be ...
Not every lip product needs to cost $30+, and this is exactly the kind of basic product I like having in a list alongside the fancy stuff. It’s a rich coconut-style balm made with conditioning oils and butters, so I’d keep one beside my bed, in my sc...
Lip Balm | Mario Badescu
I know we technically finished lips earlier, but I wouldn’t make a “beauty products I’d repurchase” list and leave this out. Gloss Bomb gives that super shiny, juicy lip without the formula being described as sticky, and shea butter helps condition t...
Fenty Beauty by Rihanna Gloss Bomb Lip Gloss
And this one earns a separate spot because it’s for someone who wants more than regular gloss. You still get the high-shine Gloss Bomb look, but this version adds a plumping effect and sheer tint. It also contains shea butter and vitamin E. I’d pick ...
This is the mascara I’d recommend when you want noticeably bigger, longer-looking lashes, not just a tiny bit of definition. The formula is buildable, so you can keep it fairly natural with one layer or build it up when you want more dramatic lashes....
I wouldn’t normally put two versions of the same mascara into a recommendation list, but the waterproof one has a genuinely different purpose. I’d choose this for long days, hot weather, vacations or anytime I really don’t want to worry about mascara...
MakeWaves is designed to give both length and volume, and Sephora currently shows nearly 3,000 reviews. It’s also C$27, which gives shoppers a nice middle-ground option between drugstore mascara and the nearly $40–$50 prestige mascaras.
Hoola is one of those beauty products that has been around forever for a reason. What I like most is that it’s matte and buildable, so you can add warmth without covering your face in shimmer. The powder is designed to be really fine and blendable, w...
Hoola Bronzer - Benefit Cosmetics
This is such a good one to include because not every blush needs to be $40+. It’s a buildable pressed powder blush with plenty of shades and different finishes, so you can go from a tiny flush of colour to a much stronger blush look. I also like this...
Okay, THIS is the one I’d pick if you love glowy makeup. It’s basically blush + highlighter in one, so your cheeks get colour and that pretty light-reflecting finish without needing to layer two separate powders. The finish is radiant rather than fla...
Colorful Blush and Highlighter Glaze - SEPHORA COLLECTION
This fills the biggest hole in our cheek section. Sometimes I want that soft, fresh liquid-blush look instead of adding another powder, and this gives you buildable colour without needing a ton of product. The formula is lightweight, long-wearing and...
Blush & Go Longwear Matte Liquid Blush For Lip and Cheek - SEPHORA COLLECTION
One tiny dot gives a surprising amount of colour, so a bottle can last a long time. It’s lightweight, blends out beautifully and comes in both radiant and matte finishes depending on the shade. Sephora says it can last up to 12 hours, and it currentl...
Soft Pinch Liquid Blush - Rare Beauty by Selena Gomez
It’s basically for those days when I want warmth and definition without my makeup looking super powdery. The formula has light-to-medium coverage and a dewy finish, and you can use it over bare skin, foundation or even powder. I especially like that ...
SoftSculpt Transforming Skin Enhancer® - MAKEUP BY MARIO
If I’m putting on highlighter, I want to actually be able to see it—and this gives that gorgeous almost glassy glow without looking like a chunky strip of glitter. The semi-sheer base makes it easier to build up, so you can keep it subtle or go much ...
Yes, I’d actually include both Rare Beauty highlighters because they give you completely different options. This is the one I’d choose for dewy, fresh-looking makeup. You can tap it onto the high points of your face or mix some with foundation when y...
If you like brows that still look like actual brows, this is the kind of pencil I’d spend extra on. The tiny tip lets you draw really fine, hair-like strokes instead of filling your brows in with one big block of colour. It’s also waterproof and desi...
Precisely, My Brow Pencil Waterproof Eyebrow Definer - Benefit Cosmetics
This would be my pick for anyone who spends time getting their brows right and then wants them to actually stay there. It’s a clear gel, so you don’t have to worry about finding another shade match, and it’s made to shape and hold brow hairs for up t...
24-HR Brow Setter Clear Brow Gel with Lamination Effect - Benefit Cosmetics
Full face 🫣
This is one I’d put on the list for someone who wants coverage without their foundation being the first thing you notice. It has buildable medium-to-full coverage with a natural satin finish, plus hyaluronic acid, and Sephora says it can hydrate for ...
Best Skin Ever 16 Hour Natural Finish Liquid Foundation - SEPHORA COLLECTION
This is the concealer I’d pair with the Best Skin Ever foundation we already added. I like that it gives buildable medium coverage instead of immediately looking heavy, so you can use a little under the eyes or build it over redness and blemishes. It...
Best Skin Ever Multi-Use Concealer - SEPHORA COLLECTION
Setting spray isn’t the most exciting thing to buy, but it’s one of those products I appreciate after I’ve spent forever doing my makeup and don’t want it disappearing halfway through the day. This one is designed to hold makeup for up to 16 hours wh...
Makeup Setting Spray - SEPHORA COLLECTION
This is the kind of concealer I’d recommend if you want something that can handle both under-eyes and little spots without needing two different products. It has medium, buildable coverage with a natural radiant finish, so it brightens without making...
Radiant Creamy Concealer - NARS
were missing a proper setting powder completely. This is the one I’d add for setting areas that tend to crease or get shiny and for giving makeup that smoother, more finished appearance. Sephora currently carries 16 shades, which I really like becaus...
. If I’m recommending a splurge setting spray, I’d rather choose something people specifically go looking for. The hydrating version currently has 5,000+ Sephora reviews, is waterproof and comes in regular, mini and jumbo sizes. I’d use this when I’v...
Mini Airbrush Flawless Setting Spray - Charlotte Tilbury
This is the primer I’d recommend when the goal is getting your makeup to actually stay. It has that grippy gel texture that gives foundation something to hold onto, while hyaluronic acid and niacinamide add hydration. I especially like this for longe...
Milk Makeup Hydro Grip Gripping Primer
This is exactly the kind of affordable product I want mixed in with our Sephora splurges. Halo Glow is more of a glowy complexion booster than a traditional full-coverage foundation, which makes it perfect for those lighter makeup days. I’d wear it a...
Halo Glow Liquid Filter
Eyes 👀
I think this is one of those underrated basics that’s more useful than another giant eyeshadow palette. It’s waterproof, highly pigmented and designed for up to 12 hours of wear, plus there are matte, shimmer and glitter finishes. I especially like h...