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Best of Ulta Beauty
40
items Your edit of ULTA's own beauty line — skincare, makeup, and tools worth adding to cart. Affordable, dermatologist-tested, and beauty-editor approved pieces from the ULTA Beauty Collection, organized by what they're actually good for. This list contai...
Sections
3
Skincare Essentials
Makeup Must-Haves
Brushes & Tools
Skincare Essentials
Everyday skincare heroes from ULTA's own line — hydrating, brightening, and gentle enough for daily use, at a fraction of prestige prices.
My emergency fix after a bad night's sleep. I pop these on for ten minutes while I do the rest of my makeup and the puffiness is just gone — I keep a box in my fridge at all times.
Wake-Up Call Under Eye Patches - ULTA Beauty Collection
This is the toner that made my skin feel plump again after I started using stronger actives. It goes on like milk and my face just drinks it up before anything else.
Milky Toner with Hyaluronic Acid - ULTA Beauty Collection
My $6 spa night when I don't have time or money for an actual facial. It melts in cold, plumps my skin up in ten minutes, and I always look better in photos the next day.
Glowgetter Deep Collagen Hydrogel Mask - ULTA Beauty Collection
My no-makeup makeup days start with this. It evens out my skin, protects it, and finding my exact shade among the 8 options meant I finally stopped playing guessing games with tinted moisturizers.
Tinted Moisturizer SPF 24 - ULTA Beauty Collection
I noticed my dark spots actually fading after a few weeks of this, which never happens with drugstore vitamin C. It's the one step I never skip in the morning now.
Brighten Up Face Serum - ULTA Beauty Collection | Ulta Beauty
I put this on the second my skin starts feeling tight and tired and 15 minutes later I look like I actually slept. My go-to before any night out.
Coconut & Hyaluronic Acid Sheet Mask - ULTA Beauty Collection | Ulta Beauty
Sunday nights are clay mask nights for me, and this one actually pulls the gunk out of my pores without leaving my face feeling stripped and tight after.
Apple Cider Vinegar & Kaolin Clay Mask - ULTA Beauty Collection | Ulta Beauty
I used to wake up with cracked, peeling lips no matter what I tried. This one actually fixed it — I smear it on before bed and wake up with soft lips instead of flakes.
Watermelon Night Shift Overnight Lip Mask - ULTA Beauty Collection | Ulta Beauty
This is my post-breakout serum. It calms redness fast and keeps new spots from popping up without drying my skin out like other acne serums do.
All Clear! Face Serum - ULTA Beauty Collection
My everyday moisturizer, no fuss. Sinks in fast, leaves a dewy glow instead of that heavy greasy feeling, and layers perfectly under makeup.
Dew Daze Face Moisturizer - ULTA Beauty Collection
I sleep in this once a week and wake up looking like I got 10 hours and a facial. The gel texture melts in and my skin is noticeably bouncier by morning.
PDRN Overnight Glow Hydrogel Mask - ULTA Beauty Collection
The saturated sister to the Wake-Up Call patches. I save these for the mornings after zero sleep - they de-puff instantly and my under eyes actually look rested.
Do Not Disturb Under Eye Patches - ULTA Beauty Collection
Smells good enough to eat and actually calms my skin down after I over-exfoliate. It's my reset button whenever my face feels irritated or tight.
Probiotic & Yogurt Cream Mask - ULTA Beauty Collection
Makeup Must-Haves
Color cosmetics that rival high-end brands — pigmented, long-wearing, and priced to stock up on every shade.
This is my go-anywhere lipstick color that photographs well without ever feeling drying on my lips. I own three shades now and keep going back for more.
Luxe Satin Lipstick - ULTA Beauty Collection
This is the blush I reach for when I want to look like I got sleep even when I didn't. It blends with my fingers in seconds and never looks patchy.
Flushed Powder Blush - ULTA Beauty Collection
I've tried a dozen eyeliners that smudge by noon, and this is the first one that actually survives a full workday. My winged liner finally looks even on both eyes too.
Gel Eyeliner Pencil - ULTA Beauty Collection
People genuinely ask if I'm wearing false lashes when I have this on. No clumping, no flaking by the end of the day, just volume that actually looks like mine.
Jet Black ULTAmate Lashes Mascara - ULTA Beauty Collection | Ulta Beauty
This covers my under-eye circles without settling into fine lines by noon, which is the only thing I actually ask of a concealer at this point. My skin still looks like skin underneath it.
Medium Neutral Complexion Crush Full Coverage Concealer - ULTA Beauty Collection | Ulta Beauty
One spritz of this at the end of my routine and my makeup survives a full day without going shiny by 3pm. It's the difference between my makeup lasting and needing a midday touch-up.
3.38 oz Matte Veil Setting Spray - ULTA Beauty Collection | Ulta Beauty
I'm genuinely bad at blush application and this is the one that always turns out looking natural no matter how I apply it. Even my clumsiest mornings still look put together.
Fluffy Cloud Blush Blurring Blush - ULTA Beauty Collection | Ulta Beauty
This gives me that lit-from-within glow without turning into visible glitter by the end of the day, which is exactly what I want on my cheekbones. A tiny bit goes a long way.
Rose Quartz Oh My Glow Powder Highlighter - ULTA Beauty Collection
A creamy, blendable bronzer that melts into skin for a natural, just-back-from-vacation warmth.
Toffee Oh My Glow Cream Bronzer - ULTA Beauty Collection | Ulta Beauty
This is the foundation match to my concealer above and together they're basically undetectable. Buildable coverage that never looks cakey, even by hour 8.
Complexion Crush Foundation - ULTA Beauty Collection
My pores basically disappear once I smooth this on. It's the step that makes my foundation actually last through a full workday instead of sliding off by noon.
Soft Blur Poreless Face Primer - ULTA Beauty Collection
The tip is thin enough to actually mimic individual hair strokes instead of drawing one solid line. My brows look full but still natural, not drawn on.
Ultra Slim Brow Pencil - ULTA Beauty Collection
So easy to just swipe on and go - no lip liner needed. The matte finish doesn't dry my lips out like other crayons, and one swipe is fully opaque.
Velvet Matte Lip Crayon - ULTA Beauty Collection
One swirl of my brush across this and I get contour, blush, and highlight all at once. It's the palette I grab when I'm running late and need my whole face done in 2 minutes.
Sculpt & Glow Baked Face Palette - ULTA Beauty Collection
Brushes & Tools
The application tools that make (or break) your makeup — ULTA's brushes, sponges, and lash tools built for a flawless finish.
This is the brush that finally made my foundation look airbrushed instead of cakey. I reach for it every single morning and it's held up through way more washes than I expected for the price.
Full Coverage Foundation Brush 100 - ULTA Beauty Collection
This little sponge replaced my $30 blender and honestly does the job better. I bounce it over foundation and concealer and my skin looks like skin, not makeup.
Teardrop Blender Sponge - ULTA Beauty Collection
I used to dread curling my lashes because every curler pinched my eyelid — this one doesn't. Ten seconds and my eyes look instantly more awake.
Comfort Grip Eyelash Curler - ULTA Beauty Collection
This set covers my entire base routine and saved me from buying brushes one by one. Every single brush in here earns its spot in my makeup bag.
Complexion Essentials Brush Set - ULTA Beauty Collection | Ulta Beauty
This oversized sponge cuts my routine in half on rushed mornings. It bounces product into my skin instead of soaking it up like the cheaper sponges I used to buy.
Super Blender Sponge - ULTA Beauty Collection | Ulta Beauty
These live in my carry-on now. They're small enough for TSA but the quality doesn't feel like a downgrade from my full-size brushes.
Travel Essentials Brush Set - ULTA Beauty Collection | Ulta Beauty
I used to grab one brush for my entire eye look until this set taught me the difference. My blending finally looks blended instead of smudged.
Eye Essentials Brush Set - ULTA Beauty Collection | Ulta Beauty
The angle on this brush is exactly why my contour finally looks like cheekbones instead of dirt smudges. It's become a permanent fixture in my routine.
Bronzer Brush 146 - ULTA Beauty Collection | Ulta Beauty
This is my precision brush for around the nose and under the eyes where the bigger foundation brush can't reach. Blends out concealer edges like nothing else.
Precision Foundation Brush 106 - ULTA Beauty Collection
The slanted tip actually grabs stray hairs on the first try instead of me chasing them around for 5 minutes. The mirrored case makes it perfect for my bag too.
Tweezer & Mirrored Case - ULTA Beauty Collection
This lives in my makeup bag permanently. The cap doubles as a handle so it doesn't get gross rolling around with everything else, and it still buffs powder in evenly.
Travel Kabuki Brush 150 - ULTA Beauty Collection
One end sculpts my cheekbones, the other blends bronzer into my hairline and neck so there's no obvious line. Cuts my whole contour routine down to one brush.
Dual Ended Bronzing Brush 184 - ULTA Beauty Collection
The tapered shape gets right into the inner corner of my eye and around my nose without leaving harsh lines. My concealer looks airbrushed instead of patchy now.
Buffing Concealer Brush 120 - ULTA Beauty Collection