Betty Gower

Whether you’re headed to class, a coffee date, a night out, or just running errands, these are the chic little lifesavers every cool girl should have in her bag. Think of it as your everyday survival kit: practical, cute, and always ready to keep you looking and feeling put-together.

As a fashion grad, design lover, and recovering shopping addict, I’ve tried just about everything. These are the brands that actually walk the talk when it comes to sustainability. Whether you’re building a greener wardrobe, cleaning up your beauty routine, or swapping out everyday household products, this guide is full of conscious picks that look good, feel good, and do good.

If you're anything like me and your cat means the world to you, these products are a must! I proudly wear the title of “cat mom,” and honestly, I probably spend more on my cat than on myself. After trying countless products, these are by far my absolute favorites, and I’m excited to share them with you!

I’m a crafty girl at heart and I started doing my own nails back in 2020 during Covid. What began as a fun way to stay creative at home quickly turned into a full-blown obsession. After five years of experimenting, learning, and perfecting my technique, I’ve found the products I truly can’t live without. These are my gel nail essentials that always make the cut. Hope you find something new to love here and let me know your favorites too!

As someone with sensitive skin, I’ve tested countless products to find the ones that actually work without causing irritation. Over the years I’ve built a routine full of gentle, effective makeup and skincare that I truly trust. Here are my go-to favorites for keeping my skin happy, calm, and glowing. Hopefully these save you some trial and error too

Northwest Arkansas has always been home, and over the years, I’ve uncovered the best restaurants, hangouts, and scenic escapes. Whether you’re new here or just passing through, these are my go-to recommendations you won’t want to miss.