I'm a big believer in starting my day with strong coffee and supporting great, veteran-owned companies. I was first drawn to Black Rifle Coffee Company for their mission, but I've become a loyal fan because their products are genuinely fantastic. I'v...
This is easily my most-worn piece of BRCC gear. It's got a great athletic fit that isn't sloppy or baggy, and the material is super soft but still feels durable after a ton of washes. I love the 'Defib' EKG design on the front—it's a cool, subtle loo...
Defib Zip-Up Hoodie
This is probably one of the most iconic BRCC shirt designs, and for good reason. The Jolly Roger with the crossed rifles is just a killer graphic, and the 'bone' off-white color looks great and is a nice change from a standard white tee. Most importa...
Jolly Roger T-Shirt
If you live on iced coffee during the hot months like I do, this is a total game-changer. The Toddy system makes a super-smooth, low-acid cold brew concentrate that's never bitter—it's way better than just throwing grounds and water in a mason jar. I...
Toddy Cold Brew System
This is my secret weapon for crushing that 2 PM afternoon slump. Unlike a lot of other energy drinks that taste like chemical-y syrup, the Freedom Punch flavor is a really solid fruit punch that's not overly sweet. It gives you a good, clean energy b...
Black Rifle Energy - Freedom Punch
This solves the single biggest problem with glass French presses: your coffee gets cold before you can even think about a second cup. Since this one is a YETI, it's built like a tank and the double-wall vacuum insulation keeps your coffee piping hot ...
BRCC x YETI Company Logo French Press
I'm usually a straight-black-coffee guy, but this Maple Pecan roast is the one exception. It's my absolute favorite flavored coffee they make. It has a genuine, warm maple and nutty flavor that isn't overpowering or artificial like so many other bran...
Maple Pecan Roast
If you're a fan of mochas or rich, dark chocolate, this one is for you. It has a deep, semi-sweet cocoa flavor that tastes incredibly authentic, not like a sugary, artificial syrup. This is my go-to for an after-dinner dessert coffee when I want some...
Dark Chocolate Roast
Okay, this is one of the most unique products they carry, and it's brilliant. They're small pouches of flavored ground coffee that you use like dip or chew—designed as a fantastic, tobacco-free alternative for anyone looking to quit. Even if you don'...
BRCC x Grinds Coffee Pouches
Forget everything you think you know about instant coffee from your grandpa's kitchen. This stuff is actually good. These single-serving sticks are perfect for camping, traveling, or for your desk drawer at work. I keep a few in my truck and my get-h...
BRCC Instant Coffee
This is my absolute favorite mug in my collection. The "Tactic-Squatch" graphic—Bigfoot decked out in a plate carrier and night vision goggles—is peak BRCC humor and a fantastic conversation starter. Beyond the great design, it's just a solid, hefty ...
Tactisquatch Ceramic Mug
This is for the serious BRCC fan who loves their shirt designs. Every month, you get a brand new, exclusive t-shirt that's only available to club members—you can't just buy these off the shelf. It's always a cool surprise to see what shows up, and th...
Shirt Club
When you need a serious kick in the pants to get your day started, this is the roast you grab. It's a dark, bold, smoky blend that takes no prisoners. While it's blended for espresso, it makes an incredibly rich and intense pot of drip coffee too.
AK-Espresso Roast
Your coffee is no good if it's cold by the time you get to work. This tumbler is an everyday essential for me. It keeps my coffee hot for hours during my commute or when I'm out running errands, and it's tough enough to get knocked around.
Tumblers
For those mornings when you just need to pop a K-Cup in and go, these are the answer. The "Silencer Smooth" is a fantastic light roast that's mellow and flavorful, and it's way better than any of the generic pods you'll find at the grocery store.
Silencer Smooth Rounds
This is the flagship, the workhorse, the old faithful. If you're new to BRCC and not sure where to start, you start right here. It’s a straightforward, perfectly balanced medium roast that's never bitter. This is my daily driver for a damn good cup o...