My recommended resources, tools, and equipment to learn and become a paid ugc content creator for brands.
Sections
5
Coaches
Portfolio tips
Where to find and pitch to clients
Filming Equipment
Other business tools
Coaches
I’ve linked here the profiles to coaches that have helped me understand how to make converting content and how to build a business out of this.
The very first coach I’ve taken mentorship from. She’s helped me learn and develop the mindset AND skillsets that sets me up for success as a UGC Creator. Most coaches you see will teach you the strategy. But not many of them also emphasize or educat...
Kerizma Clark
I've never taken any formal courses or mentorship with Tran. However, I was able to get many results from watching her tutorials and videos alone. She teaches practical and useful UGC strategies, negotiation skills, filming/editing, etc. Follow her @...
Tran UGC
Portfolio tips
Websites to set up your ugc portfolio!
The first steps to become a successful ugc creator is to learn 1) how to make converting videos, 2) so you can build your portfolio that you can show clients and 3) film. This video of mine gives you an intro teaching on how to do so.
THIS IS HOW YOU START AS A UGC CREATOR (tips, building portfolio, how to film, behind the scenes)
Canva is the easiest, quickest way to create your ugc portfolio. You're ok with either the free or pro version. Find ready-made portfolio templates, remove or customize content to your liking… Add your photos, videos, and rates if you'd like! Check o...
Canva: Visual Suite for Everyone
Here's an example of what a ugc portfolio looks like. Feel free to use as a reference or inspiration. PLEASE DON'T COPY. Not everyone shares their portfolio directly. I want everyone to win, but please be respectful and tweak to your personal brandin...
Jennilyn’s UGC portfolio
If you have no videos to post on your portfolio, I suggest looking through the TikTok creative ads center to view what are the top-performing ads right now. Create videos similar to these converting ads for whichever product or niche and post to your...
Creative Center: one-stop creative solution for TikTok
Where to find and pitch to clients
These are some websites where you can find and pitch to potential clients.
If you want to get clients passively, I highly recommend creating gigs on fiverr.com. Instead of messaging clients, they come to you and make orders.
Fiverr
Upwork is another freelancer website. Thousands of UGC and other jobs are posted every day. Just make a free account, set up your profile, and apply to any job relevant to your preferences and needs.
Upwork | The World’s Work Marketplace
A lot of people view Indeed as a platform to apply only to 9-5 jobs. However, it's also a place to apply to freelancer gigs. Search for some and let me know I'm right.
Job Search | Indeed
The classic way to connect with clients is through email! I recommend registering a business domain instead of gmail.com or yahooo.com… It appears way more legit and professional to your clients. Check the section “Other business tools” below for res...
Email - Gmail - Google
You can find which exact brands are IN NEED of ugc here in the tiktok ads library. If a brand appears in this library, chances are they are looking for more creators to make videos for their pages.
Top Ads: high-performing auction ads - TikTok For Business
Create an X or Twitter account. Tweet your work, follow fellow creators and brand managers or agencies. Scroll through your timeline and apply to several UGC gigs.
X. It's what's happening / X
Make a linked in account. Market yourself as a professional, okay? Set up your profile, list your skills, post your portfolio, follow people, and apply to relevant ugc jobs.
LinkedIn Corporation
Filming Equipment
Simple, beginner-friendly filming equipment
I have the square light from this brand, but if I knew they also had a larger wand, I'd invest in this! Hagibis has such bright lights. Lighting is one of the most important ingredients to a good video. Aside from the sun, you need to invest in a rin...
Hagibis RGB Handheld LED Light Wand
Uniqu is a 2-in-1 360 degree tripod and ring light. This is perfect for selfie, vlog, and overhead product shots.
UNIQU Lighting Kit
Any iphone models from 11 and up will do the job well for filming to be honest. You don't need to invest in a pricey camera, especially when starting ugc.
iPhone 12
Audio is another crucial quality to get right when filming a video. I suggest investing in a wireless microphone like these. You can attach the base to your phone and clip the tiny mic onto your shirt.
Best Wireless Lavalier Microphones
Movo is another great microphone brand. It even has a dead cat type of mic that's perfect not only for recording vlogs but also for voiceovers.
If your house isn't aesthetic like mine, grab something simple like a white blanket or curtain, crunch it up on the floor, and place your product on it. This prop set up will work for most products in makeup, fragrances, fashion, etc.
White / Curtains & Drapes / Window Treatments
Other business tools
Here are more useful tools to use in your ugc online business.
Namecheap has the most affordable tools to help grow your business. One of them includes a domain for your business email. Stand out from the crowd of creators that end their email address such as gmail.com or yahoo.com… by investing in an email like [email protected].
Professional Business Email Solution for Your Domain - Namecheap
Most brands may request to pay you via paypal or stripe. It's always safe to create an account on here to send invoices and receive payment.
PayPal
If you want to avoid paypal processor fees, I recommend you make a wise account. You can make invoices and get paid by your clients via bank transfer. International-friendly!
Wise
Whether your online business type is selling digital products or ugc, you need to be able to understand how to read contracts. You also may need to send your clients formal agreements that summarize your terms and conditions. Legal doer sells contrac...
Legal Doer
It comes in handy to monitor which potential client has opened and viewed your emails. Contactout does just that. It also has a library of thousands of businesses and their contacts, freeing you from so much time. They also have an AI tool that will ...
Email Finder by ContactOut – Email Lookup Tool - Chrome Web Store
Here's a step-by-step tutorial on how to use capcut for editing your ugc videos. It's so beginner-friendly to use, I promise!