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Beauty Recs for Moms Who Haven’t Slept Since 2022

Purple Star emoji 21 items
I rely on these products to make me look alive on a daily basis as a mom of 2 toddler boys
Sections
3
 
 
 

Base

 
Brianna Coincon profile picture
It’s ultra-creamy, super hydrating, and perfect for dry or postpartum skin. Gives that “I slept 8 hours” glow without creasing. Natural, dewy, and buildable. It’s my go-to for a fresh face in 60 seconds. I’m known to use it all over in lieu of founda...
creaseless concealer
 
Brianna Coincon profile picture
I cannot say enough good things about this product, I will probably purchase it for the rest of my life!! It’s great on sensitive skin, buildable, natural looking, moisturizing and SO CHEAP! I genuinely couldn’t ask for more!
Bare Focus Tinted Hydrator Tinted Skin Veil
 
Brianna Coincon profile picture
I love a low-coverage base and this not only gives you a dewy, natural filtered glow but it’s also affordable!
Buttermelt Glaze Soft Glow Skin Tint SPF 30
 
Brianna Coincon profile picture
Such an amazing product.. So glowy! So blend-able! Such flattering colors! And one stick lasts forever. You can also use it on your lips!
On-the-Glow Blush - Tinted Moisture Stick
 
Brianna Coincon profile picture
This feels sooooo good on the skin and gets nice and tacky to hold onto whatever you put over it!
Plump Right Back Face Primer Serum | NYX Professional Makeup
 
Brianna Coincon profile picture
I don’t know what is in this but it makes your skin look amazinggggg. I love how I can either put a littler for a natural look or build it up to more full coverage. It’s worth the price
CC+ Cream Full-Coverage Foundation with SPF 50+
 
Brianna Coincon profile picture
Love legit every shade of this blush.
Camo Liquid Blush
 
Brianna Coincon profile picture
Nothing beats this
Hoola Matte Bronzer powder bronzer for face
 
Brianna Coincon profile picture
This is the ultimate “natural” color secret
Benetint Cheek & Lip Stain
 
Brianna Coincon profile picture
I hope you were t planning on taking your makeup off anytime soon. Cuz this is making it stay on for 8 business days
Infallible 3-Second Micro Fine Setting Mist | L'Oréal Paris
 
Brianna Coincon profile picture
Recent favorite, good affordable option and can be layered
Healthy Skin Radiant Cream Concealer, Ivory (Light 01)
 
Brianna Coincon profile picture
Perfect for brightening and setting under eyes! Doesn’t accentuate lines
Brightening Pink Bake & Set Setting Powder - Morphe | Ulta Beauty
 
Brianna Coincon profile picture
Sets makeup all day
Power Grip Dewy Setting Spray - e.l.f. Cosmetics | Ulta Beauty
 
Brianna Coincon profile picture
Use this with the pink power and thank me later
To the Point Dual-Sided Powder Puff - Morphe | Ulta Beauty
 
Brianna Coincon profile picture
this has NO business being $5. so good.
Silky Blur Hydrating Longwear Concealer - Essence

Eyes

 
Brianna Coincon profile picture
Love this mascara! It doesn’t flake or melt, it separates the lashes nicely and doesn’t clump and it doesn’t irritate my eyes
Eye Makeup Panorama Washable Mascara | L'Oréal Paris
 
Brianna Coincon profile picture
This isn’t for what you think it is, hear me out. Use this to tint your eyebrows. Game changing especially if you have light hair
Root Touch-Up Hair Dye
 
Brianna Coincon profile picture
The gel eyeliner in brown is a hack for light-haired moms like me! Add it to your top waterline under your lashes to give them a more thick appearance. Really fixes that “I feel like something is missing” moment
Liquid Eyeliner & Eyeliner Pencils
 
Brianna Coincon profile picture
This is one of the best mascaras I have ever tried and it’s $5… I love the brown color
Brown Lash Without Limits Extreme Lengthening & Volume Mascara - Essence | Ulta Beauty

Lips

 
Brianna Coincon profile picture
I genuinely own Dr Dan my firstborn for this one. I had the most insane, chronically dry lips until I found this. And I’m talking, they were one of my worst insecurities. Always dry cracked and bleeding for years and now? Smooth as a bum. LOVE LOVE L...
Dr. Dan's Cortibalm - Dry Cracked Lips
 
Brianna Coincon profile picture
Genuinely the best mom product because you apply it once in the morning and it’s on all day
02 MUAH-ve Peel Off Lip Liner STAY-N - SACHEU | Ulta Beauty