Optimizing Pinterest pins involves striking visuals, clear messaging, and smart keyword targeting divided across three main areas: Visual Design, Text and Copy, and Strategy and SEO.
Sections
4
Visual design
Text and copy
Strategy and seo
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Visual design
Make your images stand out and catch people's eyes as they scroll.
Add clear branding: Put your logo or website name on every pin so people know who made it.
Add clear branding
Keep images bright and clean: Use high-quality, sharp photos that are easy to look at quickly.
Keep images bright and clean
Avoid busy backgrounds: Make sure your main subject stands out without too many confusing details.
Avoid busy backgrounds
Use vertical images: Set a 2:3 aspect ratio (like 1000 x 1500 pixels) to take up more space on phone screens.
Use vertical images
Use strong colors: Pick bright or contrasting colors that pop out on a dark or white feed.
Use strong colors
Text and copy
Tell users what the pin is about and why they should click it.
Put text on the image: Write a short, bold headline right on the picture so it tells a story.
Put text on the image
Write clear titles: Make your pin title catchy and directly related to your link.
Write clear titles
Keep fonts easy to read: Do not use fancy or messy handwriting fonts that are hard to decode
Keep fonts easy to read
Keep descriptions helpful: Write a short summary under the pin that explains the value of clicking.
Keep descriptions helpful
Use strong colors: Pick bright or contrasting colors that pop out on a dark or white feed.
Use strong colors
Add a call-to-action: Tell people what to do next with words like "Read More" or "Get the Recipe."
Add a call to action
Strategy and seo
Help Pinterest show your pins to the right people at the right time.
Use relevant keywords: Put good search words in your title, description, and alt text.
Use relevant keywords
Link to the right page: Send people directly to the exact blog post or product, not your homepage
Link to the right page
Pin at the best times: Share your content when your specific audience is most active on the app.
Pin at the best timmes
Join group boards: Share your pins in collaborative boards to reach a bigger group of viewers
Join group boards
Save to relevant boards first: Always pin your new content to your most closely related board first.
Save to relevant boards first
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