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Viral Beauty Products Actually Worth Buying
30 items
By
Budi Erlangga
skincare & haircare finds that are actually worth your money
Viral scent + giftable + repeat purchase
Sol de Janeiro Brazilian Bum Bum Cream 240ml
Huge social proof and inexpensive entry purchase
Lip Sleeping Mask Nourish & Hydrate
Low price makes conversion easier
Niacinamide 10% + Zinc 1% Oil Control Serum
Multipurpose product heavily used in beauty routines
Glycolic Acid 7% Exfoliating Toner
Evergreen everyday essential
CeraVe Hydrating Cleanser untuk Kulit Normal - Kering
Broad audience + replenishment product
Moisturizing Cream
Premium everyday sunscreen
Anthelios Ultra Light Fluid Facial Sunscreen SPF 60
K-beauty bestseller with strong recognition
Cosrx Advanced Snail 96 Mucin Power Essence
Popular K-beauty sunscreen + repeat purchase
[Beauty Of Joseon] Relief Sun: Rice + Probiotics 50ml
Famous problem/solution skincare product
Paula's Choice SKIN PERFECTING 2% BHA Liquid
Extremely recognizable viral makeup product
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
Affordable viral alternative to prestige makeup
Halo Glow Liquid Filter Complexion Booster
Low-cost impulse purchase
Power Grip Primer | Sticky Gel + Hyaluronic Acid
Long-running prestige bestseller
Radiant Creamy Concealer
Celebrity brand + giftable + easy impulse buy
Fenty Beauty by Rihanna Gloss Bomb Lip Gloss
Affordable mass-market viral product
Maybelline Lash Sensational Sky High Mascara
Very low purchasing barrier
Butter Gloss Non-Sticky Lip Gloss | NYX Professional Makeup
Cult classic with strong social-media recognition
Almost Lipstick in Black Honey | Glossy Lip Balm
Multipurpose lip + cheek product
Beli Benefit Cosmetics Benetint Cheek & Lip Tint
Premium viral makeup staple
Charlotte Tilbury Airbrush Flawless Setting Spray
Famous hair-repair treatment
Beli Olaplex No.3 Hair Perfector Treatment
High-ticket problem/solution product
Full-Size Leave-In Molecular Repair Hair Mask 50mL
Established brand + multiple price sizes
Moroccanoil Treatment Hair Oil
Repeat-purchase hair product
dry shampoo with no white residue : perk up
Strong before/after content potential
Dream Coat Supernatural Spray | The #1 Anti-Frizz ...
Premium haircare + repeat purchase
Detox Clarifying Hair Shampoo
Solves an obvious everyday problem
Living Proof Perfect Hair Day Dry Shampoo
Hair-damage niche with strong buying intent
Beli Briogeo Don't Despair, Repair! Deep Conditioning Mask
Affordable accessory with broad audience
Tangle Teezer Ultimate Detangler Brush
Higher-ticket item that can increase earnings per sale
One-Step™ Volumizer PLUS
