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Books to a Successful Small Business. Marketing, sales and operations.
17
items Top business books to read if running your own small business . These are books that have helped me scale my videography firm .
Sections
3
Marketing Books
General Business Books
Brand and Sales
Marketing Books
Run a small business and need a marketing plan ? This book walks you through how to find your target market and get inside their heads to directly promote yourself to them with value.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And ...
Do you want customers seeing the value in what you offer ? How to get customers lining up to purchase your product or service and become less price dependent.
Oversubscribed: Get People Lining Up
If you’re going to stand out in the crowd , your message needs to be crafted in a way to stick . Learn how to use communication ideas to take your marketing message to an entire new level.
Made to Stick: Why Some Ideas Survive
A true story often beats theory. Read the story behind one of the most successful brands in the world and learn the secrets of celebrity, suppliers and building a brand .
Shoe Dog: Memoir by Nike Creator Phil Knight
Lean marketing is a no nonsense guide to efficient marketing building upon your 1 page marketing plan .
Lean Marketing: More Leads, Profit, Less Marketing
General Business Books
An all time favourite. How to become a likeable, trusted and influential person in business. This book walks you through the keys of how to win friends and influence people.
How to Win Friends and Influence People
Who moved my cheese ? How to deal with constant change and keep looking ahead to where the business and market is going.
Who Moved My Cheese: Deal with Change at Work
Atomic Habits is another mindset shift moment . If you are going to succeed in business you need to have great habits , learn how to manage your time like a professional machine.
Atomic Habits: Life-Changing #1 Bestseller
Running a business that will replace a job , will mean you need to make sure you have a profitable operation. A balance be tween operations of your business and staying in business.
Profit First: Transform Your Business Finances
Distraction is probably the number 1 killer of business momentum. Become laser focused to realise your ambitions and live the life you really want.
Indistractable: Control Your Attention & Life
One of the best books I have ever read. Maybe more aimed at billion dollar ideas.
Zero to One: Notes on Startups & Building Future
Brand and Sales
How to use the power of storytelling to inspire your customers to take action . Stories build trust , connection and communicate in an effective way to your audience.
Building a StoryBrand: Clarify Your Message
Business is all about having the correct mindset . This book is a great read for those wanting to break free of bad or emotional thinking - breaking habits that negatively affect your business.
Mindset: The New Psychology of Success
Sell or Be Sold. A no nonsense guide to how to sell . Sometimes you have to step out your comfort zone and really sell your product or service.
Sell or Be Sold: Get Your Way in Business
A step by step guide to marketing online and managing PR . Learn to evolve with the latest apps, trends and tools to tackle the ever changing connected world.
The New Rules of Marketing and PR: Social Media & Video
What is your dream ? What purpose and problem does your business solve ? Truly narrow done on your dream and building a richer life.
What's Your Dream?: #1 Sunday Times Business Book
Get people’s attention quickly. Have shorter better meetings and conversations- lead your audience towards a solution
The First Minute: Start Conversations That Work