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Ulta Beauty Must-Haves for the Melanated Girlies
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items If you’re looking to support Black-owned beauty brands, Ulta’s got you covered with a wonderful selection of makeup and haircare products. Whether you’re after a foundation that perfectly matches your skin, bold eyeshadows, or haircare that hydrates ...
Sections
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Hair Care
Makeup
Hair Care
Ok. So I have been down with Donna's recipe since pretty early on. I love the sweet potato smell. Now with the new line, they just complement each other. Leaving my hair soft and my curls poppin!
DONNA'S RECIPE - 12 Products - Ulta Beauty
This product is next on my will-try list. Tracee Ellis Ross has beautiful hair. So, I'm going to see what her product do.
Ulta Beauty
Ok, so we share the same name, so it makes me partial to the product. Listed as #1 for textured black (AA) hair in the U.S.
Camille Rose – Camille Rose Naturals
TGIN has a little something for every curl type, with products designed to keep textured hair hydrated, healthy, and full of life.
tgin - Ulta Beauty
Design Essentials has been in the game for over 30 years, creating hair care products that work for all textures—whether your hair is straight, wavy, curly, or coily. Proudly B.O.B., this brand is all about delivering products that actually meet your...
Ulta Beauty
Mixed Chicks was created with one goal in mind—giving people with multicultural hair the products they actually need. The brand is all about celebrating diversity and making sure curls, waves, and textured hair get the love they deserve. But it’s mor...
Ulta Beauty
Kreyòl Essence is all about natural beauty with a Haitian twist. They specialize in hair and skincare products made with traditional Haitian ingredients, bringing those time-honored remedies to the world. More than just a beauty brand, they’re on a m...
Ulta Beauty
Bread Beauty Supply is a Black-owned haircare brand. It's all about keeping things simple yet effective. They create high-quality, minimalist products designed specifically for curly, coily, and textured hair. From nourishing hair masks to gentle was...
BREAD BEAUTY SUPPLY - Ulta Beauty
Qhemet Biologics is all about keeping 4C hair hydrated, healthy, and thriving. They use time-honored, ancestral ingredients to create rich, nourishing products that deliver real results. If you’re looking for deep moisture and serious hair growth, th...
Ulta Beauty
CURLS has been changing the curly hair game since 2002, thanks to founder Mahisha Dellinger’s vision for high-quality, natural hair care. They’re all about using powerhouse ingredients—especially blueberries! Packed with antioxidants and vitamins, th...
CURLS - 5 Products - Ulta Beauty
Naturalicious is a game-changer in the hair care world, and it’s proudly Black-owned! Founded by Gwen Jimmere—the first African American woman to patent a natural hair care product—this brand is all about making hair care easier and faster. Their pro...
Naturalicious - Ulta Beauty
Carol’s Daughter started in 1993 when Lisa Price began mixing up beauty products right in her Brooklyn kitchen, naming the brand after her mom, Carol. Since then, it’s become a powerhouse in the natural hair care world—even earning a spot in the Smit...
Carol's Daughter - 9 Products - Ulta Beauty
Makeup
Chichi Eburu founded Juvia’s Place in 2016, and it quickly became known for its bold, vibrant makeup inspired by African culture. Chichi’s goal was simple: create makeup that celebrates every skin tone, especially those that don’t always get the spot...
Juvia's Place - 80 Products - Ulta Beauty
Pat McGrath Labs isn’t just a beauty brand—it’s a revolution in makeup, founded in 2015 by legendary British makeup artist Dame Pat McGrath. *Vogue* calls her “the most influential makeup artist in the world,” and for good reason. Her brand is all ab...
PAT McGRATH LABS - Ulta Beauty
BLK/OPL, formerly Black Opal, has been shaking up the beauty industry since 1994. It started with a simple but powerful mission—to celebrate the beauty of Black skin—and has since grown into a movement that embraces color, identity, and empowerment. ...
Ulta Beauty
Pound Cake isn’t just another beauty brand—it’s here to shake up the industry “one red lip at a time.” Co-founded by CEO Camille Bell, the brand is all about inclusivity, making sure everyone, no matter their skin tone or identity, can rock the perfe...
Ulta Beauty
LAMIK Beauty isn’t just about clean beauty—it’s about changing the game. By blending tech with inclusivity, the brand is making high-quality, plant-based products accessible to communities that have often been overlooked. Their formulas are packed wi...
LAMIK Beauty
Homebody is all about helping you feel your best with plant-powered body care products that tackle everything from sleep and mood to stress relief. Their products are designed to help you reconnect with yourself, bringing comfort and relaxation into ...
Ulta Beauty
Buttah Skin is a skincare brand created by Dorion Renaud with a focus on products that work wonders for melanin-rich skin tones. They offer various skincare solutions that tackle common issues like dryness, discoloration, oiliness, and blemishes—help...
Buttah Skin | Ulta Beauty