👁️ Let your eyes steal the spotlight. This Eye Maxxing list brings together makeup picks for eye looks from softly defined to full drama. Use the color wheel as your starting point: contrasting shades can make your natural eye color stand out.
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Morphe has a history of being an affordable brand that rivals much more expensive ones. These neutrals are glammed up with some metallic shades. These colors work great with every skin tone and eye color. This little palette could become a staple in ...
This double-ended eye pencil by Tarte is a quick way to look wide awake in a flash. It does double duty as a liner and eye brightner, and I love when products are paired this way. It is very convenient.
tarte double take awake micro liquid liner - 2-in-1
These Morphe 12-pan palettes are an easy day-to-night fix. They are pigmented and last all day. The quality will make it one of your favorite go-to palettes.
Morphe ChromaPlus 12-Pan Eyeshadow Palette
These were made famous by TikTok. They're long-wearing with a great color payoff, waterproof and don't smudge.
Wonderskin 1440 Longwear Waterproof Eyeliner
These IT Cosmetics cream eyeshadow sticks are blendable and waterproof and include skincare ingredients and caffeine for a more wide-awake look. Use these as a base for powder shadows or on their own. No creasing.
IT Cosmetics Superhero Waterproof Eyeshadow Stick
Charlotte Tilbury has packaged her high volume mascara with her "More Sex" fragrance spray. The mascara is also available separately.
Charlotte Tilbury Exagger-Eyes Mascara Black
Defined lashes on a drugstore budget. This e.l.f. tubing mascara has a tapered silicone brush and a buildable lengthening formula, making it a useful finishing touch for colorful shadow looks. Follow the brand’s warm-water removal instructions. This ...
Lash XTNDR Mascara
Softly defined brows help frame your eye look. This e.l.f. tinted gel combines a wax-gel texture with fibers for a fuller-looking finish and can be worn alone or over brow pencil. Start lightly and build where needed. Choose a shade to suit your brow...
Wow Brow Gel
Give your shadow a little prep before playing with color. e.l.f. describes this sheer, creamy primer as a base that boosts shadow color and helps reduce creasing and smudging. It pairs with the palettes on this list, whether you choose warm copper, s...
Lock It Down Eyeshadow Primer
A handy companion to the shadow palettes on this list. This five-piece e.l.f. kit includes an Eyeshadow C Brush, Blending Brush, Small Angled Brush, Small Precision Brush and Fluffy Eye Blender Brush, all with synthetic bristles. Use the different sh...
Smoky Eye Brush Kit
For the little gaps brow gel leaves behind. This e.l.f. pencil combines a precision brow tip with a spoolie, so you can sketch light strokes and brush them through for softer definition. Pair it with Wow Brow Gel if you want both shaping and a fuller...
Instant Lift Brow Pencil
A small tool for a more lifted lash look. The e.l.f. Pro Eyelash Curler has contoured shaping, ergonomic handles and a replacement pad. Pair it with your preferred mascara and follow the package directions. Curler fit depends on your eye shape, so ch...
Pro Eyelash Curler
For days when one soft wash of color is enough. Liquid Velvet is e.l.f.’s liquid-to-powder eyeshadow with a soft-matte finish and a built-in applicator. Tap and blend across the lid as directed, then add liner or mascara for definition. This link ope...
Liquid Velvet Eyeshadow
Four shades, very little space in your makeup bag. This mini e.l.f. palette is a practical option for travel, touch-ups or trying a simple eye look without committing to a large palette. The link selects I Love You a Latte; check the selected color a...
Bite-Size Eyeshadow
A softer edge for smoky eye days. This blendable e.l.f. kohl pencil suits a diffused lash-line look, making it a useful partner for the brush kit and palettes here. Start with a light line and soften the edge for the amount of drama you want. This li...