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✨ The Clean Girl Routine — Nontoxic Makeup & Skincare
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items I finally pulled the trigger on building my full toxin free makeup routine. Everything in the Crunchi section is what I just ordered. I will keep you posted on how I like everything as I try it! The Primally Pure and Ilia products are ones I already ...
Sections
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✨ Skincare — Cleanse & Prep
💧 Skincare — Serums & Treatments
🌙 Skincare — Moisturize & Protect
☀️ SPF — Sun Protection Done Clean
💄 Face Makeup
🍑 Cheeks & Bronzer
✨ Skincare — Cleanse & Prep
The foundation of any good clean skincare routine starts here. These are the Crunchi cleansers and prep products I am most excited to try first.
One of the first Crunchi products on my list to try and the clean beauty community cannot stop raving about it for balanced non-stripped skin. EWG verified, vegan, and free from over 1,500 harmful ingredients. If you're looking for a clean gentle cle...
Gentle Facial Cleanser
This is on my list to try for my evening routine and everything I have researched about it points to deep cleaning without any harsh synthetic ingredients. The clean beauty community consistently praises it for leaving skin balanced and calm. A Crunc...
Charcoal Facial Bar
Zero microbeads and zero harsh synthetic scrubbing agents make this one of the most appealing Crunchi products to me. The clean beauty community consistently praises it for brighter smoother skin without any irritation whatsoever. This one is high on...
I AM Polished® Facial Exfoliator
One of the most raved about Crunchi products and one I cannot wait to try for removing makeup with completely clean nourishing ingredients. It transforms from a solid balm into a silky oil that leaves skin soft and nourished rather than stripped. Thi...
Cleansing Balm
I have been researching this essence and the clean beauty community swears it makes every product that follows absorb so much more effectively. Completely clean ingredients that prep and hydrate skin from the very first step of your routine. A step I...
Clarilight® Facial Essence (Toner)
💧 Skincare — Serums & Treatments
The hardworking clean products that actually change your skin over time. Every single one is EWG verified and free from ingredients I would never want on my skin or my babies.
Consistently praised for visibly plumper smoother skin over time with zero synthetic ingredients touching your face overnight. Multi-peptide technology that works while you sleep. A clean nighttime game changer.
Goldenlight® Multi-Peptide Facial Serum
Highly rated for quietly addressing puffiness, dark circles, and fine lines with completely clean nontoxic ingredients. As a tired mom the under-eye area is where it shows first and this is exactly what I am reaching for.
Powerlight® Eye Cream
Stable vitamin C that actually works and highly rated for real visible brightening results with completely clean ingredients. Safe for pregnancy and nursing which is a non-negotiable for me as a mom.
I AM Bright® Vitamin C Facial Serum
🌙 Skincare — Moisturize & Protect
Morning and evening hydration with completely clean ingredients I can actually trust. Crunchi moisturizers are consistently praised by the clean beauty community for real visible results over time.
2025 Healing Lifestyles Award winner with azelaic acid, bakuchiol, and stable vitamin C all in one completely clean morning moisturizer. The clean beauty community consistently praises this for visibly firmer smoother skin over time.
Daylight® Advanced Facial Cream
The cleanest natural retinol alternative consistently praised for zero irritation and real visible results over time. Bakuchiol supports cellular turnover overnight with none of the peeling or sensitivity of conventional retinol.
Nightlight® Advanced Facial Cream
☀️ SPF — Sun Protection Done Clean
The most important step in any skincare routine and the hardest to find truly clean. Crunchi finally gets mineral SPF right without a white cast or synthetic UV filters.
Earth pigments and non-nano mineral zinc oxide in one of the most loved clean beauty products in the whole Crunchi lineup. Makeup, skincare, and SPF all in one step. I swipe this on in under a minute and look like I tried.
Sunlight® Tinted SPF 30
Zero white cast and zero synthetic UV filters, highly rated as the cleanest facial sunscreen that actually performs like a conventional one. Perfect for no-makeup days or layering under foundation with completely clean mineral protection.
Sunlight® Facial SPF 30
💄 Face Makeup
Clean coverage that actually looks like skin and not makeup. Every product here uses earth pigments and zero synthetic colorants making them some of the safest makeup products available anywhere.
Consistently praised for making foundation sit more seamlessly and last significantly longer with completely clean ingredients. Such a simple addition to a clean makeup routine that makes a genuinely visible difference in wear time.
Smart Primer®
Earth pigment foundation in 30 shades that the clean beauty community raves about for natural skin-like coverage with nothing synthetic. Buildable from light to full coverage without ever looking cakey or settling into fine lines.
Beautifully Flawless Foundation
Two jobs in one product, highly rated for covering without creasing and keeping eyeshadow in place all day with clean ingredients. One of the most practical and loved products in the entire Crunchi makeup lineup.
My Alibi® Liquid Concealer
Talc-free and consistently praised for keeping clean makeup in place all day without adding weight or cakey texture. Finely milled and completely weightless. The final step that makes everything last through real mom life.
Translucent Finishing Powder
🍑 Cheeks & Bronzer
The products that bring life and warmth back to a tired mom face. All earth pigments, zero synthetic dyes, and consistently praised for looking completely natural on every skin tone.
Highly rated for a dewy natural flush that lasts all day with completely clean ingredients and beautiful buildable pigment. One small dot blended out gives the most beautiful just-went-for-a-walk glow without leaving the house.
Cheekmate® Liquid Blush
Zero orange tones and consistently praised for photographing beautifully with clean earth pigments and nothing synthetic. A warm sun-kissed glow that looks completely natural and works for every skin tone.
Solarise® Bronzer
Earth-based pigments that catch light naturally without glitter or synthetic shimmer, a clean beauty community favorite. A little goes a really long way and the glow looks completely natural. Never overdone.
Luminescence® Highlighter
👁️ Eyes & Brows
Clean products that make your eyes pop without a single harmful ingredient near them. From Crunchi liners and brow pencils to Ilia's award winning mascara, this section is fully clean and fully high performing.
Allure's Best Clean Mascara three years running and the clean mascara I was most excited to try after months of research into nontoxic options. No flaking, no smudging, no synthetic ingredients, and my lashes look genuinely full and long every single...
Limitless Lash Mascara - Best Clean Lengthening ... - ILIA Beauty
Consistently praised for staying exactly in place all day including on the waterline with zero synthetic waxes or harsh ingredients. Clean liner that performs just as well as anything conventional I have ever tried.
New Highliner® Pencil Eyeliner
Nourishing brow formula highly rated for filling brows naturally without drying them out, a favorite for postpartum brow recovery. 60 second brows that look completely real. A non-negotiable in my clean makeup routine.
New Nutribrow® Eyebrow Pencil
Earth pigment eyeshadows in the most wearable neutral shades and consistently praised by the clean beauty community for rich blendable color with zero synthetic dyes. Everything I have researched about it points to pigment that performs so much bette...
Shadow Bar® Eyeshadow Palettes
💋 Lips
Clean color and care for your lips with ingredients you can actually feel good about. Everything here is free from synthetic fragrance, parabens, and anything I would not want on my lips or my babies skin.
Consistently praised by the clean beauty community for the most comfortable clean lip color wear with beautiful earth pigment shades and zero synthetic fragrance. Everything I have researched points to effortless color that works for content days and...
Everluxe® Lip Crayon
Organic beeswax lip oil consistently praised for real plumping and hydration with completely clean nourishing ingredients. Everything I have researched about it points to lips in the best condition they have ever been with regular use. This one is at...
Hydrogloss® Lip Oil
🧼 Body & Littles
Clean from head to toe for the whole family including the littles. These are the Crunchi body products I am most excited to try and incorporate into our daily routine.
The same clean charcoal formula as the facial bar but designed for the whole body and free from every synthetic ingredient. Everything I have researched points to deep cleansing without stripping and completely balanced skin after every shower. A pro...
Charcoal Body Bar
Shampoo, conditioner, and body wash all in one EWG verified bar specifically formulated for little ones with the most sensitive skin. Everything I have researched about it points to it being gentle enough for newborns and effective enough for toddler...
Crunchi Littles® 3-in-1 Bathtime Bar
🌿 Primally Pure Body & Skin
The clean body care brand I already use and trust every single day in our home. Every Primally Pure product is made with intentional natural ingredients sourced from small family farms.
I started oil cleansing after researching how it dissolves impurities without stripping your skin barrier and this one from Primally Pure uses the cleanest most nourishing ingredients. Organic jojoba, apricot kernel, and rosehip oils that leave my sk...
Cleansing Oil (Normal / Balanced Skin)
The perfect second cleanse after the cleansing oil to gently remove any remaining residue with a clean nourishing formula. My skin feels completely balanced and calm after using these two together every single evening. The double cleanse method compl...
Plumping Bar
I spray this after cleansing and press it into damp skin and it makes every single product that follows absorb so much better.
Plumping Mist
Bakuchiol does everything retinol promises without any of the irritation and my skin has genuinely never looked this good since using this daily.
Plumping Serum | Primally Pure Skincare
Raw honey, hibiscus, and bakuchiol in one completely clean mask that has visibly changed my skin texture since adding it to my weekly routine.
Plumping Face Mask | Primally Pure Skincare
Grass-fed tallow and bakuchiol in one moisturizer that my dry skin completely drinks in overnight and I wake up genuinely glowing every single morning.
Plumping Cream - Primally Pure
Grass-fed tallow and organic beeswax in a lip balm that keeps me moisturized all day and is safe enough to kiss my babies with.
Sun Lip Balm SPF 15 | Mineral SPF Lip Balm | Primally Pure Skincare
No sulfates, no stripping, just a nourishing low-suds wash that leaves my skin genuinely soft after every single shower.
Eucalyptus + Lavender Body Wash
Over 40,000 five star reviews for a reason, the only natural deodorant I have found that actually keeps me fresh through a full day of real mom life.
Organic Deodorants | Natural & Non-Toxic for Sensitive Skin
One bottle that does genuinely everything from toner to body mist to toddler scrape remedy, I keep one in my bathroom and one in my diaper bag always.
Everything Spray
🖌️ Brushes & Tools
Vegan tools that make every clean product perform at its absolute best. The right brush genuinely changes how clean makeup applies and these are the ones the community consistently recommends.
Consistently praised by the clean beauty community for seamless streak-free foundation application that makes clean makeup perform at its absolute best. Everything I have researched points to a brush that holds its shape and performance through month...
No. 1 Flat Top Brush
Highly rated for soft even setting powder application that makes clean makeup last significantly longer throughout the day. The clean beauty community consistently describes it as genuinely luxurious to use every single morning. A brush I am looking ...
No. 2 Powder Brush
Praised for precise natural-looking blush placement that works beautifully with both powder and liquid formulas. Everything I have researched points to an angled shape that makes blush application look intentional and effortless every time. On my lis...
No. 4 Angled Blush Brush
Highly rated for precise under-eye concealer application without any streaking or pulling on delicate skin. Everything I have researched points to a brush that makes clean concealer perform at its absolute best. A tool I am excited to pair with My Al...
No. 6 Concealer Brush
