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Discover Black-Owned Brands Worth Knowing
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items Discover Black-owned brands, products, services, and experiences worth knowing. This collection highlights businesses across beauty, wellness, fashion, home, food, travel, and everyday life that deserve a spot on your radar. Whether you're looking fo...
Sections
4
Beauty & Wellness
Fashion & Accessories
Food & Beverage
Baby & Kids
Beauty & Wellness
Founded by Rihanna, Fenty Beauty changed the beauty industry by expanding shade inclusivity and creating products designed for a wide range of skin tones. Gloss Bomb remains one of the brand's most popular products thanks to its high-shine finish, co...
Fenty Beauty by Rihanna Gloss Bomb Lip Gloss | Sephora
Danessa Myricks Beauty is founded by makeup artist Danessa Myricks, this brand is celebrated for combining artistry, innovation, and inclusivity. The Mini Everyday Magic Palette features wearable neutral shades that work beautifully for everyday make...
Mini Everyday Magic Neutral Freedom Palette - Danessa Myricks Beauty | Sephora
Founded by Tisha Thompson, LYS Beauty made history as the first Black-owned clean beauty brand carried at Sephora. This blush duo combines cream and powder formulas to create buildable color and long-lasting wear, making it a great introduction to a ...
Higher Standard Cream and Powder Multidimensional Longwear Blush Duo - LYS Beauty | Sephora
Pat McGrath is widely regarded as one of the most influential makeup artists of her generation, and her beauty brand reflects that artistry. This blush combines beautiful color payoff with a silky finish, offering a touch of luxury from a Black-owned...
Skin Fetish: Divine Powder Blush - PAT McGRATH LABS | Sephora
MAED was created by beauty entrepreneur and founder Denise Vasi . This lip balm is designed to help nourish, protect, and restore dry lips, making it an easy everyday staple from a Black-owned brand worth knowing.
Revive Lip Balm for Barrier Repair - MAED | Sephora
Founded by Melissa Butler, The Lip Bar was created to challenge beauty industry standards and make high-quality, inclusive beauty products accessible to everyone. Nonstop Liquid Matte delivers bold color with a comfortable matte finish, proving that ...
Nonstop Liquid Matte | The Lip Bar
Founded by Karen Young, OUI the People is known for creating elevated body care products that blend performance with self-care. This hydrating body gloss oil delivers lightweight moisture and radiance, making it a great everyday addition to a body ca...
Featherweight Hydrating Body Gloss Oil with Squalane - OUI the People | Sephora
Founded by Katini Yamaoka, Katini Skin takes a thoughtful approach to skincare, blending high-performance ingredients with a focus on restoring and supporting the skin barrier. This overnight oil serum helps hydrate and replenish the skin while promo...
Celestial Nightly Skin Repair Oil Serum for Firming, Hydrating and Restoring + Kakadu Plum - Katini Skin
Tracee Ellis Ross launched PATTERN with a mission to create high-quality products specifically for curly, coily, and tight-textured hair. This leave-in conditioner helps hydrate and nourish strands while enhancing manageability, making it an everyday...
9.8 oz Leave-In Conditioner - PATTERN | Ulta Beauty
Founded by Chris-Tia Donaldson, tgin (Thank God It's Natural) was created to provide high-quality hair care products designed for natural hair. This deep hydrating hair mask is one of the brand's best-known products, helping to restore moisture, soft...
Miracle RepaiRx Deep Hydrating Hair Mask - tgin | Ulta Beauty
Buttah Skin was founded by Dorion Renaud to create skincare products designed to support and celebrate melanin-rich skin. This rich body butter delivers long-lasting moisture and helps keep skin feeling soft and supple, making it an everyday staple f...
Whipped Body Butter Moisturizer - Buttah Skin | Ulta Beauty
BASK & LATHER is a Black-owned hair care brand founded by Shaina Rainford with a focus on healthy hair and effective styling. This edge control provides long-lasting hold without feeling greasy, flaky, or leaving a white cast, making it an easy e...
BASK & LATHER Strong Hold Edge Control Gel 5.3oz
Fashion & Accessories
AAKS was founded by Akosua Afriyie-Kumi with a mission to introduce the world to handcrafted bags made in Ghana. The BABA BERRY bag showcases the brand's signature weaving techniques and bold design aesthetic, creating a piece that feels both stylish...
BABA BERRY — AAKS
AAKS brings together heritage craftsmanship and modern style through beautifully woven accessories made in Ghana. I love how the GORE ASYI bag combines texture, color, and handcrafted detail to create a true statement piece. It's a wonderful introduc...
GORE ASYI — AAKS
Founded by Desiree Kleinen, Ree Projects creates luxury handbags that blend clean lines, thoughtful design, and everyday functionality. I love the brand's approach to understated luxury, with sculptural details and timeless silhouettes that feel both...
RIVA HOBO - PEBBLE GRAIN - DEEP MOSS
Gwen Quantin founded NDG with a focus on creating distinctive accessories that feel both stylish and wearable. I love how the Mini Daily Olive Paisley combines a unique embossed pattern with a rich olive hue, creating a bag that feels elevated while ...
Mini Daily Olive Paisley | NDG
Food & Beverage
The McBride Sisters built their wine brand around a love of community, culture, and celebration. This collection features a variety of wines that make it easy to explore the brand's signature offerings, from the popular Black Girl Magic labels to ele...
Bold and Boujie Set | McBride Sisters
Founded by Regina King in honor of her son Ian, MianU Wines is a Black-owned wine brand that celebrates connection, creativity, and community. More than just wine, it's a brand inspired by the joy of bringing people together and making everyday momen...
2025 Orange Wine
Founded by Denise Woodard, Partake Foods is a Black-owned brand creating delicious snacks that are free from the top allergens without sacrificing flavor. These graham cracker minis are a convenient option for lunchboxes, travel, after-school snacks,...
Gluten Free Partake Classic Graham Cracker Minis - Vegan, Allergen-Free, 20 Packs
BLK & Bold combines quality coffee with a mission to support youth-focused initiatives across the country. This ready-to-drink cold brew offers a smooth, rich coffee experience while supporting a Black-owned brand that's making an impact beyond t...
BLK&Bold Coffee: Cold Brew
Baby & Kids
Founded by Uyo Okebie-Eichelberger and named after her children, Ashmi & Co. creates timeless baby clothing designed for both everyday moments and life's special milestones. It's a beautiful Black-owned brand blending thoughtful design with class...
Ashmi & Co. Winston Knit Cotton Romper
Comfort meets classic style with this sweatshirt and jogger set from Black-owned brand Ashmi & Co. Thoughtfully designed for everyday wear, it's the kind of outfit little ones can play, explore, and make memories in while looking effortlessly put...
Ashmi & Co. Chase Sweatshirt & Joggers