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The best self-improvement, writing & business books

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These are nonfiction business, self-development, self-improvement, marketing, and writing books I've read and enjoyed. I highly recommend these books!
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Books I Read in 2025

These are where all the non-fiction books I read in 2025 will go. How long will this list be by the end of 2025? Keep checking back to find out. (I'm curious to know too!)

 
Christina Piccoli profile picture
Loserthink by Scott Adams is about the unproductive ways we use thinking. Instead, we can learn to think in ways that will move us - and society - forward.
Loserthink: Untrained Brains Ruining America
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Christina Piccoli profile picture
This Is Strategy by Seth Godin has a simple subheader on the front of the book.

This subheader explains the idea of the book so perfectly. 

“Make better plans.” 

This is a problem we all need help solving so we can reach our goals.
Make Better Plans: Elevate Your Career
 
Christina Piccoli profile picture
Love + Work is a book I'm FLYING through because it's that good. 

If you've ever wondered what you're actually supposed to do while you're here on Earth…what your purpose is, pick up this book.

It helps you discover what author Marcus Buckingham calls your “red thread”. That's the thread you want to pull on to find the way to your passion and purpose.
Love and Work: Find What You Love
 
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The Paradox of Choice by Barry Schwartz is about how some choice gives us freedom, but too many choices creates distress and overwhelment.

The book talks about how to narrow your choices to make life easier.
The Paradox of Choice

Books I read in 2024

These are some of the non-fiction books I read in 2024. (I didn't think to track them in this way until January of 2025. Oops!) 

 
Christina Piccoli profile picture
Snow Leopard will teach you how to blend Obvious Content and Non-Obvious content to dominate your own category of one.
Snow Leopard: Writers Create A Category Of One
 
Christina Piccoli profile picture
Very Good Copy teaches you how to be a better writer and copywriter through lessons and by demonstrating it right on the pages. Each chapter is super short, but so intriguing that you won't be able to put the book down.
207 Micro-Lessons on Thinking and Writing
 
Christina Piccoli profile picture
10X Is Easier Than 2X is a fascinating book that I couldn't stop reading. You will learn why it's much easier to go for “impossible” goals (10X goals) instead of doing more of the same (2X goals).
10x Is Easier Than 2x: World-Class Entrepreneurs
 
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Happy Money by Ken Honda is a quick and easy read, and I absolutely loved it! Read if you want to make peace with money and bring it to you in abundance.
Happy Money: The Art of Making Peace with Money
 
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The Creative Act: A Way of Being by Rick Rubin was an inspiring read. If you're an artist, musician, or writer, you'll be fascinated by the way we come up with creative ideas.
The Creative Act: A Way of Being
 
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How to Fail at Almost Everything and Still Win Big by Scott Adams is one of the best books I've read all year. It has common sense advice for learning how to win as you fail through life. 

He talks about topics such as: 

- public speaking
- persuasion
- goals versus systems (so good!)
- why passion is B.S. 
- affirmations
- luck
- diet and exercise for energy management

And a whole host of other things to help make your life awesome.
How to Fail at Almost Everything and Still Win Big
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Christina Piccoli profile picture
Reframe Your Brain by Scott Adams uses techniques Scott learned from being a certified hypnotist. 

Sometimes, to create a better life, you just need to look at things in a different way. Scott teaches you how to do that in each area of your life. 

One of his most famous reframes that has helped many people out is: 

Usual frame: Alcohol is a beverage. 
Reframe: Alcohol is poison. 

This one has helped countless people stop drinking. But he has loads more for grief, walking your dog, criticism, creativity, and much more.
Reframe Your Brain: User Interface for Success