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The BEST Makeup Brands of 2025 - Tested and Reviewed
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items Here's a list of the best makeup brands out there today (in my opinion), according to experience and reviews, from decades-old classics to impressive.
Great applicator to sculpt and brush the brow hairs, and a tacky, gel-like formula that holds them in place all day.
Brow Freeze® Gel Extreme-Hold Clear Wax-Gel - Anastasia Beverly Hills | Sephora
It has medium coverage and a skin-like, radiant finish that suits all skin types. It also boasts an extensive shade range and impressive longevity, making it hard to beat.
Luminous Silk Perfect Glow Flawless Oil-Free Foundation - Armani Beauty | Sephora
The fan-favorite shade is a neutral pink that looks beautiful on a ton of different complexions. The Matte Revolution formula is pigmented, smooth, and comfortable, making it easy to swipe on and wear all day.
Charlotte Tilbury Matte Revolution Hydrating Lipstick
The formula is smooth, hydrating, rich (but not heavy), and more long-lasting than other similar products. It smooths the appearance of lip lines, lending to full-looking lips with a glassy finish.
DIOR Addict Lip Glow Oil | Sephora
It has a lightweight formula with great coverage and a soft matte finish. It’s also long-wearing and resistant to heat and sweat, making it the perfect pick for people with oily skin or those who live in humid climates.
Fenty Beauty by Rihanna Pro Filt'r Foundation | Sephora
It’s a liquid blush formula that blends into the cheeks seamlessly and can be built up for a watercolor flush.
Cloud Paint Gel Cream Blush - Glossier | Sephora
It provides medium buildable coverage, a skin-like finish, and impressive longevity.
Triclone Skin Tech Medium Coverage Foundation with ...
It’s talc-free and has a very subtle pearlescence, ensuring that it never looks dry or cakey on the skin. It locks in makeup and creates a beautiful blurring effect.
Veil™ Translucent Setting Powder - Hourglass | Sephora
It has a unique, dual-sided wand with a combination of short bristles to lift and add a hint of volume to the lashes and long bristles to lengthen and separate them. We also appreciate that it’s suitable for sensitive eyes.
Limitless Lash Mascara - Best Clean Lengthening Mascara | ILIA Beauty
This blush is available in eight vivid and neutral shades, each with a unique marbled design and a smooth, luminous finish. They instantly awaken the complexion with the perfect boost of color and radiance.
Blush is Life
It’s available in 55 shades, offers full coverage that maintains a skin-like finish, and lasts all day long.
Teint Idole Ultra 24H Long Wear Matte Foundation - Lancôme | Sephora
The Master Mattes Eyeshadow Palette is a fan-favorite thanks to the wearable, everyday neutral shades that can be built up for intensified glamour. The formula is smooth, easy to blend, and long-wearing.
Master Mattes™ Eyeshadow Palette - MAKEUP BY MARIO | Sephora
Thanks to the flake-free formula that separates, lengthens, and thickens lashes for a gorgeous lifted look, this mascara is one of the best products.
Lash Sensational Sky High Mascara - Maybelline | Ulta Beauty
It’s a classic satin lipstick with chic packaging, sophisticated shades, and an elevated texture that feels lightweight and moisturizing on the lips.
Signature Lip Lightweight Lipstick - MERIT | Sephora
It comes in eight shades to suit a variety of skin tones, and has buildable pigmentation, easy blendability, and a smooth finish on the skin.
Bronzer Powder - NARS | Sephora
The formula is creamy, pigmented, and moisturizing, and it comes in nearly 40 shades across a wide range of color families.
Butter Gloss Non-Sticky Lip Gloss | NYX Professional Makeup
The eyeshadows are pigmented and add gorgeous dimension to eye looks. The packaging is high-quality black lacquered material, making the palettes a worthy investment.
Mothership XI Eyeshadow Palette: Sunlit Seduction - PAT McGRATH LABS | Sephora
It’s available in 15 stunning shades ranging from bronzy neutral to rich berry and pretty much everything in between. Each one has a cream and powder formula that can be worn alone or layered for a customized, long-wearing look.
Major Beauty Headlines - Double-Take Crème & Powder Blush - PATRICK TA | Sephora
The lightweight formula is long-lasting and packed with pigment—all you need is one dot to create a gorgeous flush.
Soft Pinch Liquid Blush - Rare Beauty by Selena Gomez | Sephora
It offers full coverage that camouflages blemishes and redness while covering and brightening dark circles. It’s available in 38 shades and is a very long-wearing formula.
Shape Tape Concealer - Tarte | Ulta Beauty
It’s one of the best cream blushes thanks to its creamy texture, seamless blendability, and dewy finish. It can be worn on the lips for a hint of color and shine.
BeachPlease Lip + Cheek Cream Blush - Tower 28 Beauty | Sephora