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Ulta Beauty Favorites
25
items My everyday beauty staples from Ulta — brush sets, mascaras, and lip colors I actually reach for. Affordable finds that make getting ready easy.
This 4-piece dual-ended set covers all my base makeup needs — foundation to powder — without a drawer full of brushes. Real Techniques bristles are soft, affordable, and hold up wash after wash. Perfect for quick school-morning routines!
Kelli Anne Light Layers Base Makeup Brush Set - Real Techniques | Ulta Beauty
Ten of e.l.f.'s most popular brushes in one kit for $35 — such a steal! e.l.f. is my go-to for budget-friendly finds that actually perform. Great starter set or a full refresh for your brush drawer.
Ten Out of Ten Makeup Brush Kit - e.l.f. Cosmetics | Ulta Beauty
A brush for every beauty need in one pretty set — and it's on sale for $21! Spectrum's brushes are cute enough to leave on the counter and practical enough for everyday makeup.
Brush Club 6-Piece Everyday Brush Set - Spectrum | Ulta Beauty
e.l.f.'s most iconic brushes plus a travel roll for $59 (a $90 value!) — I love a set that keeps everything organized. Perfect for tossing in a bag for school trips or weekends away.
Ultimate Makeup Brush Set & Travel Roll - e.l.f. Cosmetics | Ulta Beauty
A 3-piece touch-up set designed for eyes and under-eyes — perfect for midday refreshes! I keep a little set like this in my desk drawer for after-school touch-ups. On sale for $33.75 right now.
Touch Up Tools Makeup Brush Set - Jenny Patinkin | Ulta Beauty
Everything you need for a flawless face for just $15 — e.l.f. does it again! Plus there's a free Power Grip primer gift with purchase right now. Unbeatable value for everyday makeup.
Flawless Face 6 Piece Brush Collection - e.l.f. Cosmetics | Ulta Beauty
IT Brushes for Ulta's 5-piece Airbrush 101 set — $58 for a $131 value! These give that airbrushed finish and are Ulta exclusives. A little luxe for my everyday routine.
Your Beautiful Basics Airbrush 101 5 Pc Makeup Brush Set - IT Brushes For ULTA | Ulta Beauty
The famous $4.99 mascara that rivals high-end ones! The cobra brush gives amazing volume, and it's cruelty-free and vegan. At this price with BOGO 50% off, I always grab two.
Lash Princess Volume Mascara - Essence | Ulta Beauty
Polite Society's Greatest Lashes mascara — volumizing, lengthening AND lifting for $27! It's clean, cruelty-free, vegan, and only at Ulta. Love a mascara that does it all.
Greatest Lashes of All Time Volumizing & Lengthening Mascara - Polite Society | Ulta Beauty
L.A. Girl's Lift Off mascara for just $8 — coats lashes from root to tip for instant lift and definition! With BOGO 50% off, it's a no-brainer to try. Great budget mascara for everyday wear.
Lift Off - Instant Lash Lifting Definition Mascara - L.A. Girl | Ulta Beauty
e.l.f.'s Holy Hydration Gel-Yeah Moisturizer for $13 — lightweight, bouncy gel that hydrates without feeling heavy! Perfect under makeup. Plus free primer gift with $15 e.l.f. purchase right now.
Holy Hydration! Gel-Yeah Moisturizer - e.l.f. Cosmetics | Ulta Beauty
MAC's iconic M·A·Cximal Silky Matte Lipstick — creamy, maxed-out color for $25! Shades like Velvet Teddy and Ruby Woo are classics for a reason. A little luxury that lasts forever.
M·A·Cximal Silky Matte Lipstick - MAC | Ulta Beauty
Palladio's Herbal Satin Lipstick for $14.99 — highly pigmented, luscious, and moisturizing! So many pretty shades to choose from. A great everyday lipstick that doesn't dry out your lips.
Herbal Satin Lipstick - Palladio Beauty | Ulta Beauty
Charlotte Tilbury's Superstar Lips in Pillow Talk — a sheer lipstick topper with diamond-like shimmer for $37! Pillow Talk nude pink is universally flattering. Perfect for adding a little sparkle over your everyday lip color.
Superstar Lips Lipstick - Charlotte Tilbury | Ulta Beauty
Spectrum's All About The Flawless Face 6-Piece Set — on sale for $21 (regularly $30)! Great makeup is easy with the right tools. Perfect 5-star rated set for a flawless everyday face.
All About The Flawless Face 6-Piece Set - Spectrum | Ulta Beauty
The Too Faced Better Than Sex Waterproof Mascara — $29! An intensely black, waterproof formula for the most defined lashes, and it's cruelty free. Perfect for busy moms — it stays put through it all!
Better Than Sex Volumizing & Lengthening Waterproof Mascara - Too Faced | Ulta Beauty
The L'Oréal Voluminous Lash Paradise Mascara in Black — just $13.99, and it's Buy 1 Get 1 50% Off right now! Instant breathtaking volume and length, with flower oils that keep lashes feeling conditioned. Such a drugstore gem!
Voluminous Lash Paradise Volume Mascara - L'Oréal Paris | Ulta Beauty
The Tarte Amazonian Clay 16-Hour Foundation — $42! A lightweight, full-cover matte finish that lasts 16 hours, with 46 shades to find your perfect match. Cruelty free and vegan — ideal for long school days when you need your makeup to stay put!
Amazonian Clay 16-Hour Full Coverage Foundation - Tarte | Ulta Beauty
The NARS Radiant Creamy Concealer — $36! An award-winning concealer that corrects, contours, highlights, and perfects for up to 16 hours. A true cult favorite — I love a concealer that does it all in one tube!
Radiant Creamy Concealer - NARS | Ulta Beauty
The Urban Decay All Nighter Setting Spray — $34! Their #1 setting spray with up to 24-hour wear, waterproof and transfer-resistant, in a new ultra-fine mist. Vegan and clean ingredients — one spritz and my makeup stays put from morning drop-off to di...
All Nighter Waterproof Makeup Setting Spray - Urban Decay Cosmetics | Ulta Beauty
The Anastasia Beverly Hills Brow Wiz Mini — $16! An ultra-slim, retractable pencil with the perfect blend of wax and color for outlining and detailing brows with precision. The mini size is perfect for tossing in a purse or makeup bag — great brows o...
Brow Wiz Precision Eyebrow Pencil Mini - Anastasia Beverly Hills | Ulta Beauty
The Maybelline Instant Age Rewind Eraser Concealer — just $12.99! America's #1 concealer — it conceals dark circles, corrects blemishes, and contours, all in one click. A total drugstore must-have for tired mom mornings!
Instant Age Rewind Eraser Dark Circle Treatment Concealer - Maybelline | Ulta Beauty
The benefit Hoola Matte Powder Bronzer in Medium — $36! Achieve a soft matte, sun-kissed look with a waterproof, buildable, blendable formula that lasts up to 12 hours. Cruelty free — my go-to for a healthy, just-back-from-the-beach glow!
Hoola Matte Powder Bronzer - Benefit Cosmetics | Ulta Beauty
The Morphe Continuous Setting Mist, 1.3 oz — $13! It sets liquid and powder makeup to enhance its look and performance all day, with a continuous, air-powered spray for a micro-fine, even application. Cruelty free — such an easy finishing step for lo...
Continuous Setting Mist - Morphe | Ulta Beauty
The NYX Butter Gloss Non-Sticky Lip Gloss — just $6, and it's Buy 1 Get 1 50% Off! A silky-smooth, non-sticky gloss that adds the perfect pop of shine, and it's cruelty free. I always keep one in my purse!
Butter Gloss Non-Sticky Lip Gloss - NYX Professional Makeup | Ulta Beauty