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natural/everyday makeup

Purple Star emoji 49 items
For the daily light matte/glowy beat. These are the products I'll use more on a daily basis. I like my makeup to feel lightweight and wearable.
Sections
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Base

Lightweight foundations/skin-tints & concealers
 
Ciana Williams profile picture
10/10! I love the undertones this concealer comes in! It's also so lightweight and comfortable to wear but so effective, so you don't need to wear a lot of it for it to work. It also has skincare in it that overtime helps lines and dark circles which...
8 HUESKIN Serum Concealer - Live Tinted | Ulta Beauty
 
Ciana Williams profile picture
Perfect product to give a light to medium coverage and even out your skin complexion, plus it has extra protection with the SPF☀️ Ever since I purchased this I haven't been able to put it down!!!
3 Hueguard Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum - Live Tinted | Ulta Beauty
 
Ciana Williams profile picture
If youre not a foundation person like me but you want the look of a medium to full coverage foundation, get this! It literally melts into the skin as youre applying it and it lasts! Perfect for both days and nights out. Super comfortable to wear as w...
21 Eaze Drop Blur + Smooth Foundation Stick - FENTY BEAUTY by Rihanna | Ulta Beauty
 
Ciana Williams profile picture
If you have dry, and or sensitive skin; this skin tint is perfect for you! The ingredients are also *chef's kiss💋👌🏾* So for all my clean beauty girlies , beekman is where its at! The formula is also in a dropper so its super lightweight and comfor...
Deepest Milk Tint SPF 43 Tinted Primer Serum - Beekman 1802` | Ulta Beauty
 
Ciana Williams profile picture
Another one for my sensitive skin girlies! Clinique is perfect for those who have a lot of allergies when it comes to cosmetics. They're constantly testing their products to make sure they're 100% hypoallergenic. This specific formula is for my dryer...
WN 124 Sienna Even Better Makeup Broad Spectrum SPF 15 Foundation - Clinique | Ulta Beauty
 
Ciana Williams profile picture
One the most affordable effective concealers out there! Has never let me down and will always be a go to! Good consistency too for either light beats or if you want a bit more coverage.
055 Hazelnut Fit Me Natural Finish Concealer - Maybelline | Ulta Beauty

Powders

Pressed/Loose Setting Powders that do enough and never too much
 
Ciana Williams profile picture
My tried and true when I need a good affordable pressed powder. Works really well with all different types of products.
332 Golden Caramel Fit Me Matte + Poreless Powder - Maybelline | Ulta Beauty
 
Ciana Williams profile picture
Best affordable loose powder I've ever used!!! Perfect for baking or in my case, setting foundation. This is perfect if youre just starting out with makeup and want to build your collection.
Deep Fit Me Loose Finishing Powder - Maybelline | Ulta Beauty

Primers/Mists

Will have you locked in and the skin looking like ✨️skin✨️
 
Ciana Williams profile picture
BELIEVE THE HYPE!!! I use this multiple times throughout my routine and she always leaves my base flawless. It makes your makeup melt beautifully into the skin and makes it extra long lasting. I will always repurchase this. Worth every penny!
3.3 oz Airbrush Flawless Setting Spray - Charlotte Tilbury | Ulta Beauty
 
Ciana Williams profile picture
The morphe setting sprays have always been those girls. These are great for both matte and glowy bases. They make sure your makeup looks damn near perfect but, they also make the look last hours at a time. This is a perfect affordable option for an e...
6.5 oz Continuous Setting Mist - Morphe | Ulta Beauty
 
Ciana Williams profile picture
Super great for spring/summer because of the cooling effect it gives. Love how smooth it makes the skin and it does help reduce the look of pores.
Face Freezie Cooling Hydration Moisturizer + Primer - NYX Professional Makeup | Ulta Beauty

Brows

If your brows look good, the rest of the face will eat everytime no matter how much or little makeup you have on
 
Ciana Williams profile picture
The perfect product for killing 2 birds with one stone. Because this is a pigmented fiber gel, it builds on top of itself. So not only can you fill in your brows but, you can brush them into place as well and they will stay all day. Super affordable ...
Espresso Thick it Stick it! Thickening Brow Gel Mascara - NYX Professional Makeup | Ulta Beauty
 
Ciana Williams profile picture
This product is truly my dream brow gel. I have very thick, course, and curly brow hairs so if a formula is too thin, it's not gonna do a single thing for them. What I love about this product is that it's a decently lightweight formula but, my brows ...
Brow Harmony Flexible Lifting and Laminating Eyebrow Gel
 
Ciana Williams profile picture
The perfect affordable brow pencil. It has a chiseled tip so you can mimic brow hairs or use the flat side to simply fill them in. The spoolie on the end is always a plus too.
Espresso Brow Blade and Shade Nano Brow Mechanical Pencil - NYX Professional Makeup | Ulta Beauty
 
Ciana Williams profile picture
She's a tried and true for a reason! Not only is she affordable but effective! She even works on my stubborn brows. This formula also comes tinted, so you can have one that matches your brow color as well.
Clear The Brow Glue Laminating Setting Gel - NYX Professional Makeup | Ulta Beauty

Eyes

Liner and lashes are a must for me! When you extenuate the eyes a little it pulls the whole face together!
 
Ciana Williams profile picture
The formula is incredibly long-lasting but I also love the ergonomic design so, it makes it easier to have a grip on the pen and get even lines.
Zero 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen - Urban Decay Cosmetics | Ulta Beauty
 
Ciana Williams profile picture
This is my go-to mascara. Ever since I've used her, I've never looked back. I love how flexible the wand is so you can really get to every lash but also, the tapered shape also helps make my lashes appear so long.
Intense Pitch Black BADgal BANG! Volumizing Mascara - Benefit Cosmetics | Ulta Beauty
 
Ciana Williams profile picture
This is another great affordable option for long lasting liners. She's overall perfect except for the fact that over time, she tends leak and over release product.
Black Epic Ink Waterproof Liquid Eyeliner - NYX Professional Makeup | Ulta Beauty
 
Ciana Williams profile picture
Clinique is that girl! She's great for the girlies with sensitive eyes but this one specifically is fantastic for all lashes. No matter whether you have short, thin, long, or thick lashes, this will work and give you both length and volume.
Intense Black High Impact High-Fi Full Volume Mascara - Clinique | Ulta Beauty
 
Ciana Williams profile picture
if you're looking for a clean formula but beautiful results, this is the perfect mascara for you. I love how the wand is dual-sided. One side is made for volumizing while the other is for lengthening and separating. My only complaint with this formul...
After Midnight Limitless Lash Mascara - ILIA | Ulta Beauty
 
Ciana Williams profile picture
One of the best affordable lengthening mascaras I've used to date! The cosmic black is my favorite cause my eyes look bolder when my lashes are darker but, there are other colors that would suit anyone and everyone! There's also a waterproof formula!...
Cosmic Black Lash Sensational Sky High Mascara - Maybelline | Ulta Beauty
 
Ciana Williams profile picture
One of my fav affordable liners! the brush tip is super thin and precise so wings are a piece of cake. The formula also dries down super fast so, you don't have to worry about smudging or bleeding.
Vivid Matte Black Liquid Liner | NYX Professional Makeup

Cheeks

A little dimension and life to the face will boost your look without the effort
 
Ciana Williams profile picture
Anything from the Buttermelt collection is a win for me! This formula is so smooth, buttery, and extremely blendable.
Butta Than U Buttermelt Pressed Powder Natural Finish Bronzer - NYX Professional Makeup | Ulta Beauty
 
Ciana Williams profile picture
This is hands down my favorite prestige blush that I own. The shade obsession is gorgeous and the NARS blush formulas have always been super smooth and easy to blend. LOVE LOVE LOVE!
Obsession - 923 Blush - NARS | Ulta Beauty
 
Ciana Williams profile picture
These are jelly tints are perfect is you want your blush to last through the elements. For example, these are perfect for beach or gym days. They'll last through the heat and your sweat with no issues. They're also multi-use so, you can use them on y...
CHILL Cooling Water Jelly Tint Lip + Cheek Blush Stain - MILK MAKEUP | Ulta Beauty
 
Ciana Williams profile picture
I was honestly impressed by the pigment payoff on my darker complexion! The formula is also easily blendable and feels nice on the skin. Colourpop products are also pretty affordable for great quality.
She's Cute Liquid Blush - ColourPop | Ulta Beauty
 
Ciana Williams profile picture
Love berry shades for fall💜 I love how you're basically getting 3 different products for less than $10 each formula! The formulas for each section are also great when it comes to pigment, bendability, and how long they last on the skin. The shades a...
Wine & Dine Cheek Thrills Multi-Finish Face Trio - Morphe | Ulta Beauty
 
Ciana Williams profile picture
I love how you're basically getting 3 different products for less than $10 each formula. The formulas for each section are also great when it comes to pigment, bendability, and how long they last on the skin. The shades are all so fun an there is som...
Après-Ski Cheek Thrills Multi-Finish Face Trio - Morphe | Ulta Beauty
 
Ciana Williams profile picture
I love how you're basically getting 3 different products for less than $10 each formula! The formulas for each section are also great when it comes to pigment, bendability, and how long they last on the skin. The shades are all so fun an there is som...
Cabana Club Cheek Thrills Multi-Finish Face Trio - Morphe | Ulta Beauty
 
Ciana Williams profile picture
These freestyle highlights are by far one of favorite highlighters on the market. The glow that they give you is beautiful and it's buildable. They're also totally worth the price cause they take forever to hit pan so, you really only have to but it ...
Afternoon Snack/Mo' Hunny Killawatt Freestyle Highlighter - FENTY BEAUTY by Rihanna | Ulta Beauty

Lips

Simple lip combos for everyday will always make me feel like I got a face on
 
Ciana Williams profile picture
This one will always be a fav of mine!!! This is the perfect daily brown lip liner. You can use this with both warmer and cooler lip colors. Also, the lasting power?!? Damn near all day. I will never stop purchasing this.
Pillow Talk Deep Lip Cheat Lip Liner - Charlotte Tilbury | Ulta Beauty
 
Ciana Williams profile picture
The gurls are finally giving us more lippies with spf and I'm here for it. On top of that, these also stain your lips a bit so the color lasts. 100% loves these. This has been a daily use ever since I purchased it.
Camellia The Kissu Lip Tint SPF 25 Tinted Lip Sunscreen - Tatcha | Ulta Beauty
 
Ciana Williams profile picture
This one right here?!? Might have beat my charlotte lip liner. Once she dries down, she stays PUT. The creaminess is unreal but so long lasting. This is worth every penny!
I Woodn't Trace'd Out Pencil Lip Liner - FENTY BEAUTY by Rihanna | Ulta Beauty
 
Ciana Williams profile picture
WE NEED MORE LIP LINER STAINS!!! This is a perfect product for the girlies that wear liners daily.
04 HEY-zel Peel Off Lip Liner STAY-N - SACHEU | Ulta Beauty
 
Ciana Williams profile picture
I love how hydrating they are while still being super affordable!!! There's also a shade for everyone to choose from.🩷
Glow Reviver Tinted Lip Oil
 
Ciana Williams profile picture
You can never go wrong with a lippie from Fenty🩷 Shine on 10! It smells so good and they last so long on the lips.
Fenty Glow Gloss Bomb Universal Lip Luminizer - FENTY BEAUTY by Rihanna | Ulta Beauty
 
Ciana Williams profile picture
You can never go wrong with a lippie from Fenty🩷 Shine on 10! It smells so good and they last so long on the lips. Also the big applicator on the lip oils specifically is perfect.
FRO$TED BUNZ Gloss Bomb Oil Luminizing Lip Oil 'N Gloss - FENTY BEAUTY by Rihanna | Ulta Beauty
 
Ciana Williams profile picture
This is a classic brown lippie that every dark skin girly loves. Not only is she affordable but she lasts too.
Espresso Slim Lip Pencil - NYX Professional Makeup | Ulta Beauty
 
Ciana Williams profile picture
These were my fenty gloss dupes before I had fenty money lol. These are great on their own, in combos, and every skin color. Love these down!!!
Moon Lifter Gloss with Hyaluronic Acid - Maybelline | Ulta Beauty
 
Ciana Williams profile picture
NYX never misses with a lip product and the LINE LOUD collection is not excluded. This is my fav shade from the line but these really do not move. Perfect for lip combos for a night out.
Rebel Kind Line Loud Longwear Lip Liner - NYX Professional Makeup | Ulta Beauty
 
Ciana Williams profile picture
Lip plumpers don't do much for me normally but the duck plump line is definitely effective. This is also the first affordable plumpling liner I've seen so far. The formula is nice and smooth and the sting is strong so you know you're getting somethin...
Double Dose Duck Plump Retractable Plumping Lip Liner - NYX Professional Makeup | Ulta Beauty
 
Ciana Williams profile picture
Smooth, super creamy, and the pigment pay-off is always on point! It doesn't really dry down so it does transfer but because of that, it blends like a dream.
Coffee Bean Luxe Lip Liners - Juvia's Place | Ulta Beauty
 
Ciana Williams profile picture
Smooth, super creamy, and the pigment pay-off is always on point! It doesn't really dry down so it does transfer but because of that, it blends like a dream.
Cocoa Latte Luxe Lip Liners - Juvia's Place | Ulta Beauty

Tools

 
Ciana Williams profile picture
These are perfect for my loose and pressed setting powders. I use a different color puff for each type of powder just to keep things consistent with my results. If you want to they're easy to wash as well.
Pimoys 6pcs Triangle Powder Puff Makeup Sponge
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Ciana Williams profile picture
Before I staring working at Ulta and had access to everything makeup related, this set got me me through a lot of different looks. Considering the price the brushes are actually really decent quality and they're still kicking years later.
Real Perfection 16-Pc Makeup Brush Set Pink
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Ciana Williams profile picture
Real Techniques brushes are always great for both beginners and true artists. I use this brush for my liquid/cream blushes and they always blend like a dream with this brush.
Expert Face Makeup Brush
 
Ciana Williams profile picture
Real Techniques brushes are always great for both beginners and true artists. This one I use to either dust of my baking powder or to set my entire face with finishing powder. She's huge and fluffy so it makes either process quick and seamless.
Ultra Plush Powder Face & Cheek Makeup Brush - Real Techniques | Ulta Beauty
 
Ciana Williams profile picture
These are perfect for blending out your concealer or you liquid/cream blushes. They're so easy to wash and reuse too!
Cloud Cushion Mini Puff Trio - Morphe | Ulta Beauty
 
Ciana Williams profile picture
Real Techniques brushes are always great for both beginners and true artists. This was my first RT brush I bought and since then, I've never looked back. I naturally have a lot of creases under my eyes so, when I blend my concealer out with her I don...
Expert Liquid and Cream Concealer Makeup Brush - Real Techniques | Ulta Beauty