The Cool palette is designed for individuals with distinctly cool undertones, often showing up as pink, rosy, or blue-based hues in their natural coloring. With medium to high contrast between their features, their most flattering makeup shades are crisp, fresh, and free of warmth. This palette emphasizes blue-based and icy tones such as fuchsia, magenta, berry, plum, true red, cool pinks, soft grays, silvers, and navy. Makeup for the Cool palette should highlight their clarity — think a bold cool-toned lip, a pop of icy shimmer on the eyes, or blush shades that mirror the natural flush in their cheeks. Every shade in this palette works to enhance brightness and precision, ensuring the overall look feels refined, radiant, and effortlessly balanced.