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Ulta…You’re the ULTA-mate!

Purple Star emoji 20 items
My affordable and high-end picks for cool-toned and mature skin. (DISCLAIMER: This list contains affiliate links. If you purchase from my list, I may make a small commission at no cost to you.)
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MAC IS THE GOAT

Hydrating. Comfortable. Stunning. High end and worth every penny.
 
Shannon Jones profile picture
Favorite cool toned Lippies are Syrup, Alone Time, Soar, Mehr, and Twig Twist. Honorable mentions go to Pink Peppermint, Succumb to Plum and Stone.
MAC Cosmetics Lipstick Makeup | Shop 40% Off Sitewide
 
Shannon Jones profile picture
Really nice blush! My favorite pink is Totally Synched. Great shade for us cool girlies.
Glow Play Cushiony Blush
 
Shannon Jones profile picture
My favorite MAC cool-toned liners are Stone, Chestnut, Soar, and Greige. I haven’t tried Whirl yet, but that’s next on my list. I also love Nightmoth, a bold dark purple that pairs perfectly with Succumb to Plum Lustreglass lipstick.
MAC Lip Pencils. Get in line!
 
Shannon Jones profile picture
A stunning taupe nude that’s beautiful even on us cool-toned girls! It’s very wearable for everyday. Pair it with a cool toned brown liner to really make it pop! Although it may look peachy in the picture, trust me, it’s not.
Thanks, Its MAC! Lustreglass Sheer-Shine Lipstick - MAC

E.L.F. Essentials on my Vanity

Affordable.
 
Shannon Jones profile picture
It’s THREE DOLLARS and is a perfect d*pe (can we say that here?) for Makeup Forever’s Endless Cacao. A lovely cool-toned brown you will want in your collection. Did I mention it’s THREE DOLLARS? I find it to be pretty long-lasting for such an afforda...
Espresso Martini Cream Glide Lip Liner - e.l.f. Cosmetics

Don’t Sleep on NYX!

Affordable. Budget-friendly products you’ll love!
 
Shannon Jones profile picture
NYX is the “Little Brand that Could” IMHO. They have several stunning, cool tone liners that are must haves, including Brooklyn Thorn and Moonwalk. They play perfectly with my go-to cool toned Lippies. (Be sure to check out my section on cool-toned l...
Shop Creamy Lip Liners & Pencils | NYX Professional Makeup
 
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If you prefer a matte finish to your foundation, look no further than this sweet setting spray. My makeup hangs on for dear life…all day! The sweet marshmallow scent is very pleasant, and fades out quickly after spraying. The mist is very fine and qu...
Marshmellow Matte Setting Spray | NYX Professional Makeup

Kiehl’s

High end.
 
Shannon Jones profile picture
HANDS DOWN THE BEST MOISTURIZER OF ALL TIME. Worth every red cent. Has really helped make my neck and face look super hydrated.
Ultra Facial Cream with Squalane | Face Cream

Maybelline

Affordable. The OG of Beauty!
 
Shannon Jones profile picture
These lip liners glide on beautifully, and trust me when I say they do not budge! My favorite shades are On It, Line Leader, Cross the Line (a lovely dark brown for us cool toned peeps), and Upstate.
Line Leader Lifter Liner Lip Liner with Hyaluronic Acid - Maybelline
 
Shannon Jones profile picture
Two of my favorite recommendations are the colors Witty and Coy. Beautiful on cool toned skin!
Super Stay Vinyl Ink Long-Wear Liquid Lipstick

L’Oréal

Affordable.
 
Shannon Jones profile picture
Such a beautiful soft pink that pairs beautifully with any cool toned liner.
Montmartre Colour Riche Original Satin Lipstick - L'Oréal

Anastasia Beverly Hills

High end.
 
Shannon Jones profile picture
An absolute cool toned masterpiece of a lip liner. It’s the perfect gray with purple undertones. Long wearing and gorgeous!
Lip Liner

Benefit

High end.
 
Shannon Jones profile picture
This is my all-time favorite brow pencil. I use shade 6, cool black. It gives very precise, hairlike strokes. Plus, the packaging is top-tier.
Brow Pencil: Longwear Brow Stylers & Definers

Colourpop

Affordable. A cool-toned girl’s best friend.
 
Shannon Jones profile picture
Hands-down, the absolute best affordable cool toned eyeshadow palette ever made. You get 36 shades, matte and shimmer, and you can make endless eye looks with one palette. Incredible bang for your buck.
Shop Stone Cold Fox - Shadow Palette
 
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If purple eyeshadow is your jam, you need this palette! So highly pigmented and has gorgeous matte and shimmer shades.
All Amethyst Pressed Powder Palette - ColourPop
 
Shannon Jones profile picture
One of my go-to palettes! This palette, surprisingly, looks amazing on cool toned skin. The neutrals are not too warm, and are perfect for every day looks that can easily transition to night. Very buildable color.
Nude Mood Pressed Powder Palette - ColourPop

Ulta Brand

Affordable.
 
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I love this facial razor set by Ulta! Easily and gently gets rid of peach fuzz that affects how my cream makeup sits on my skin. 10/10, and they are so cute!
ULTA Beauty Collection - Precision Face Razor Set

Clinique

High end.
 
Shannon Jones profile picture
I have teeny lashes. This mascara actually separates and lengthens and makes them visible!! A beautiful soft color. You won’t see burgundy in your lashes but they won’t be jet black. A delicate brush makes working with small lashes so easy!
Black Honey High Impact Volumizing Mascara - Clinique
 
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A beautiful color corrector that works great for stubborn under eye circles. Also comes in a deeper apricot color. Wears beautifully under concealer. I let mine dry down before blending.
Peach Even Better All-Over Primer and Color Corrector - Clinique

NARS

High end.
 
Shannon Jones profile picture
I love this concealer in the shade Crème Brûlée. I have a fairly light complexion, but not super pale. I also have cool undertones. I am a deep summer.
NARS - Concealer - 4 Products