These are my most favorited items to use for the eyes. Eyeshadow, eyeliner, mascara and eyebrows! Don't miss out on these pro-loved items!
Sections
6
Eye Primers
Eye Shadow Single Powders & Palettes
Eye Shadow Creams & Sticks
Eyeliner
Mascara
Brow Pencils and Gels
Eye Primers
This is a very long wear, matte concealer. I love using this for concealer under the eye, to cover hyperpigmentation, and to prime the eyelids for eyeshadow! It is going to give you great coverage that won't crease. If you are oily, set this as norma...
Pro Longwear Concealer
This is an oldie, but a goodie. If you have issues with your eyeshadow lasting throughout the day, or have oily eyelids, you will benefit from this primer. It is not necessary (you can just use your concealer before eyeshadow) but I do have many clie...
Eyeshadow Primer Potion
This is well loved by Pro MUAs! I have had clients that live by this product. It does help prolong the wear of your eye makeup if you have oily eyelids or hooded eyes. Price: $26.00
Pro-Prime™ Smudge Proof Eyeshadow Base
This is a great primer for people with sensitive eyes! It does it's job prolonging your eyeshadow wear and allowing the shadows to translate true-to-color! Price: $29
Prep + Prime 24-Hour Extend Eye Base
MAC paint pots are a great way to prime the lid! I like to use these for when I am going to be doing a smokey eye because it is a thicker coverage of color. They can be a bit drying so I don't use them if my client has dry lids! Price: $25
Pro Longwear Paint Pot – Cream Eye Shadow | M∙A∙C Cosmetics | MAC Cosmetics - Official Site
Eye Shadow Single Powders & Palettes
Urban Decay does great eye shadows! These singles have great color pay off, amazing formula and good packaging that is strong for travel. I also like that they packaging has a clear top so you can find the color you want faster! Price: $21
24/7 Eyeshadow
These single shadows have many finishes and a good color pay-off. I like to have these in my kit for the obscure colors they provide! Price: $10
MAC single shadows have been in my kit for years! They are a good quality and have n extensive color range. If you are looking for a specific color, this line should have it! Price: $23
Eye Shadow
Makeup Forever single shadows are my favorite way to create my own palette! They have a huge range of colors and the formula is my favorite. The pan size is also big, so you'll have these shadows for a while! Price: $19
Artist Color Shadow Refill - Eyeshadow – MAKE UP FOR EVER
This is my #1 palette! I won't show up to a job without this one. The shades are all matte and perfect for creating looks from natural to smokey! Every artist should definitely have this one. Price: $50
Master Mattes™ Eyeshadow Palette - MAKEUP BY MARIO | Sephora
This is a good one to create those staple glam looks! The shades are neutral, but you get shimmer, satin and matte shades. If you are a bridal artist, this one is essential! Price: $69
Glam Eyeshadow Palette
I have purchased this palette 4 times since I started my career! This creates the most beautiful, natural looks, but also full glam. It is great for every day makeup if you are looking for something to add to your makeup bag! Price: $45
Tartelette™ In Bloom Clay Eyeshadow Palette - tarte | Sephora
I hope they make more color ways of this palette! The two they have are gorgeous but I NEED more. These are perfect to keep in my set bag to touch up eyes throughout the day. I also have this one in my personal makeup bag because it is easy to do nat...
The Necessary Eyeshadow Palette
This Dior palette is very luxurious and gorgeous on the eyes. I love to have this in my kit when I am doing glam looks but also want to be able to creat a natural look. You and your clients will love the feel of these shadows! Price: $52
BACKSTAGE Eyeshadow Palette
I love to have this compact when I need to have a good range of metal shadows, without having to carry around a ton of singles. I like to use a wet brush to get that super metallic look! Price: $50
Master Metals® Eyeshadow Palette
This is the best palette to have to create colorful, bright looks! The formula is great, the colors are a full color-pay off and not patchy. Price: $60
NORVINA® Pro Pigment Palette Vol. 6 for Face & Body
This one is pricey, but so worth it! The formula is gorgeous and not patchy whatsoever. You can create great neutral looks with this one! Sometimes this is the only palette I take on a job when I know the look is natural! Price: $129
This paint palette is so versatile and perfect for pros and makeup lovers! I love to use these paints as a base for shadows, liner and smokey eyes. They blend so well and dry down to a matte finish! Paints are great to have in your arsenal but I love...
Made By Mitchell - Cosmetic Paint Palette The Essentials | Beauty Bay
Another paint palette from Mitchell that is so important for my kit! These are the same great formula that dry down matte, and have the same versatility that the neutral palette does. I use these colors for shadow and liner, but also on the face for ...
Made By Mitchell - COSMETIC PAINT PALETTE THE ELECTRICS | Beauty Bay
This is a cream-to-powder eyeshadow cream pot that dries down and won't crease! I wish they had more colors because this formula is amazing. I love to use these on long days where I need the color to last. Price: $30
You're going to want every color, trust me! This formula is top notch. You can use them on the eye as eyeshadow and liner. They can be used on the cheek, lips and literally wherever your artistry takes you. This is the most VERSATILE product in my ki...
These are great to have for that pop of sheen/glitter that you want on the eye. They dry down comfortably so you won't be irritated through wear! Price: $30
Scattered Light Glitter Eye Shadow
I love how these liquid shadows dry down comfortably and last through hours of wear! Plus, they are affordable. Every time I use these, my clients are shocked at the color payoff! Price: $12
Charged Up Liquid Eyeshadow
These give more a glow to the lid than glittery finish. They are so gorgeous and very light and comfortable on the eye! Price: $28
Lid Glow Cream Shadow - Beautycounter | Ulta Beauty
I love how vibrant this shade range is! I like to use these for liner and all over the lid. They dry down and don't smudge througout wear! Price: $16
Matte Fluid Eye Paint - about-face | Ulta Beauty
I love these for mature eyes! They don't settle into lines or smudge after drying down. They have a great range of colors with different finishes that are great to have in your kit! Price: $36
Eye Tint Long-Lasting Liquid Eyeshadow
These are some of my favorite eyeshadow sticks! They are very longwearing and blendable before they dry down. If i am on a time crunch, i throw on a crease shade and swipe this all over the lid and tap it out! It makes a great, easy, quick eye look. ...
Long-Wear Waterproof Cream Eyeshadow Stick
These are similar to the Bobbi Brown sticks. I like these for the same reasons- they make a quick eye look on a time crunch! Price: $32
Caviar Stick Eye Shadow
These sticks from Sephora are amazing quality and very long lasting! These are just as good as my most expensive shadow sticks. I recommend these to everyone, from beginners to pros! Price: $14
These metallic eye sticks are great for popping in a shimmer on the lid! I like these for a quick eye look or a shadow topper. Price: $27
Magnetic Luminous Eye Color - NUDESTIX | Ulta Beauty
These matte sticks are amazing for adding definition to the eye quickly, or an all over natural lid color! Price: $27
Magnetic Matte Eye Color - NUDESTIX | Ulta Beauty
Eyeliner
You will throw out every other eyeliner you own after you have this one! This liner LASTS and is my favourite one to use in the water line. It goes on very smooth and it's so easy to apply. You can smudge it out before it dries down if you are going ...
Shockwave Eyeliner - L.A. Girl | Ulta Beauty
Great gel liners that are waterproof and long wearing! These apply so easily and offer an extensive color range for any look you'd want to achieve. I keep these in my personal makeup bag and pro kit because I just can't get enough! Price: $13.00
Ultimate Gel Waterproof Eyeliner Pencil
Urban Decay liners are smooth and easy to apply! They don't tug on the lid which is a huge thing for me. They also have great lasting wear! Price: $25
24/7 Glide-On Waterproof Eyeliner Pencil
This is my favorite pot gel liner! I like how it dries down matte and doesn't transfer like others. I recommend priming the eyes with a good primer so your natural oils don't interfere with this formula and make it run! Price: $22
Ultra Matte Gel Eyeliner
Mascara
The applicator on this mascara is one of the best. The bristles are a silicone/plastic material so it does not clump up your lash and leaves them long and evenly coated! This is the regular formula- not the waterproof! Price: $9.99
Volum' Express The Rocket Mascara - Maybelline | Ulta Beauty
The waterproof formula! This has the same silicone/plastic applicator as the original one listed before this. You'll love how well this mascara makes your eyes pop with no clumps! Price: $9.99
This is one of my favourite mascaras to add dimension because it deposits a good amount of product onto the lashes. However, I do recommend using a lengthening mascara with this one, such as the Benefit Roller Lash or the ELF Lash N Roll (both are li...
BADgal BANG! Volumizing Mascara
This mascara will always stand out to me because of the way it holds the curl of lashes. No other mascara has been able to compare in that way, though there are some decent comparisons on the market. You can use this mascara on its own and it will be...
Roller Lash Curling & Lifting Mascara
I recommend this mascara to everyone, all the time! It has the best applicator of any mascara I have ever tried (and that's a lot!), and it does everything you need it to do in one application. If you are going to buy any mascara from this list, choo...
Lights, Camera, Lashes™ 4-in-1 Mascara
Brow Pencils and Gels
This is a great tinted brow gel. It adds volume to your eyebrows and is a waterproof formula- which I love in a brow product. This type of product is great for someone who doesn't want to have to fill in their brow with a pencil! Price: $12.00
Tinted Volumizing Eyebrow Gel
You'll love this brow gel as much as I do! It is clear and has a “medium hold” so the product won't make your eyebrow hairs feel like they are glued to your forehead. This is my favourite gel for more natural days, but if you'll need to fill in spars...
In Frame Clear Eyebrow Gel
A tinted brow gel can be your one brow product you need. This one deposits a good amount of color for those that need a little extra in their brow but do not want to fill them in with a pencil! Price: $26.00
Gimme Brow+ Tinted Volumizing Eyebrow Gel
Sephora's brand does a great brow pencil that is comparable to many others on the market. I like this one for the formula as it is easy to achieve a natural looking brow. It has a micro pencil tip and a spoolie on the other end for blending! Price: $...
Retractable EyeBrow Pencil - Waterproof
This is the one brow product I refuse to live without! I have these in my pro kit and personal kit at all times. While I also love other brow pencils, this one is just simply the best! It lasts longer than any other product and application is way too...
Precisely, My Brow Pencil Waterproof Eyebrow Definer
This is the best brow powder! It creates a natural brow with the two tones of shades you get. I love to use these on clients that don't like such a defined brow! Price: $23