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Olive Young Guide: What to Buy (Seoul, LA or Online)
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items What to actually buy at Olive Young, Korea's biggest beauty store, whether you're in Seoul, at the new Pasadena store, or shopping online. Olive Young Award winners, the viral favorites, easy picks for guys (including what I use), and where to shop.
Sections
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Olive Young Award Winners
Viral Favorites
Easy Wins for Guys
Where to Shop
Olive Young Award Winners
Olive Young Awards 2025 #1 toner. A gentle, watery toner that hydrates without stinging, so it's an easy first step for anyone new to K-skincare.
ROUND LAB 1025 Dokdo Toner 6.76 Fl Oz
Olive Young Awards 2025 #1 cream. A ceramide barrier cream that's thick enough for dry winter skin but sinks in fast. One of the store's all-time best sellers.
AESTURA Atobarrier 365 Cream
Olive Young Awards 2025 #1 sheet mask. A box of these is the easiest Olive Young haul item: cheap, packable, and great after a long flight.
Torriden Dive-in Low Molecular Hyaluronic Acid Mask 10
Olive Young Awards 2025 #1 sunscreen. A lightweight, moisturizing daily SPF with no white cast. The multi-pack is a better deal and easy to split with friends.
ROUND LAB Birch Juice Moisturizing Sunscreen (3-Pack)
Olive Young Awards 2025 #1 cheek product. A soft, blurry lip-and-cheek tint that's become a go-to gift for anyone who loves K-beauty makeup.
fwee Lip&Cheek Blurry Pudding Pot
Viral Favorites
The toner that made Anua famous. Calming heartleaf for red or irritated skin, and the one you'll see in almost every Olive Young haul video.
Anua Heartleaf 77% Soothing Toner
The overnight collagen mask that went viral for turning clear as it absorbs. Olive Young Awards 2025 runner-up for face masks, and a fun gift.
BIODANCE Bio-Collagen Real Deep Mask
Exfoliating toner pads for pores and texture, and one of Olive Young's own featured picks. Easy for beginners: swipe one on after washing and you're done.
medicube Toner Pads Zero Pore Pad 2.0
A newer Anua bestseller that's everywhere in Seoul right now. A bouncy hydrating serum with PDRN, the 'salmon DNA' ingredient K-beauty is obsessed with.
Anua PDRN Hyaluronic Acid Capsule 100 Serum
A cult-favorite sunscreen that feels like a light serum, so it's great under makeup or for guys who hate the feel of sunscreen. Also sold at Ulta in the US.
SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum SPF50+
Easy Wins for Guys
I use this one. A gentle, low-foam cleanser that doesn't leave skin tight. It's often sold as a value double pack at Olive Young, so stock up.
beplain Mung Bean pH-Balanced Cleansing Foam
Illiyoon's ceramide line is a top body-care pick at Olive Young. A big, no-fuss tub of cream for dry winter skin on hands, arms and legs.
Illiyoon Ceramide Ato Concentrate Cream
Olive Young Awards 2025 #1 shampoo. A scalp-care shampoo that's a top seller with Korean guys, and an easy upgrade from whatever's in your shower now.
LABO-H Scalp Strengthening Shampoo
Where to Shop
Olive Young's first US store, opened May 2026 on Colorado Blvd in Old Pasadena. If you're in LA, it's the closest thing to shopping in Seoul.
OLIVE YOUNG Pasadena
A huge Olive Young in the heart of Myeongdong, built for visitors. Bring your passport, since many stores offer tax-free shopping for tourists (ask at checkout).
Olive Young Myeongdong Town
Can't get to Seoul or LA? Olive Young's global online store ships internationally, including to the US. Watch for their big seasonal sales to stock up.
OLIVE YOUNG Global