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Beauty Brands to check out during Hispanic Heritage Month 🌺

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We're a few days into Hispanic Heritage Month, so I thought I'd run through some of my faves from Hispanic and Latin-founded Beauty Brands! Everything from fragrance, makeup and haircare mixed in! Added bonus many of these brands are women owned as w...
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Brands

Some of the best large to indie Hispanic female owned beauty brands around 

 
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Founded by Desiree Verdejo, who is Puerto Rican and African American, the brand was created from her personal need to find a product tailored to hyperpigmentation on acne-prone melanated skin.
Hyper Skin | Skincare for Dark Spots & Discoloration | Sephora
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Founder Tata Harper hails from Barranquilla, Colombia, and her love for beauty came from time spent with her grandmother who would host spa parties.
Tata Harper Skin Care | Sephora
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Latina co-founders Lora Arellano and Dana Bomar quit their day jobs, pooled their savings, and built Melt Cosmetics from the ground up — all because the beauty world was seriously missing bold, ultra-matte color.
Melt Cosmetics | Sephora
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This line specialized for curly textured hair is founded by a pair of Dominican sisters and has super hydrating ingredients like avocado oil, marula oil and mango butter to name a few. It's at a reasonable price point and even on sale right now @ Ult...
OCOA Beauty | Ulta
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This makeup staple was created by Rea Ann Silva, who is of Mexican and Portuguese descent, in 2003
Beautyblender | Sephora
 
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Ceremonia is a clean hair care brand rooted in Latinx heritage and is the first Latina-owned hair care brand in Sephora.
Ceremonia Clean Haircare | Sephora
 
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Selena Gomez's makeup brand is one of the standout Hispanic/Latino-owned brands at Sephora, known for its inclusive shade ranges and mental health advocacy
Rare Beauty
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Founded by Julissa Prado, Rizos Curls celebrates the beauty of curls, coils, and waves with clean formulas made with natural ingredients like aloe vera, coconut oil, and shea butter.
Rizos Curls
 
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Co-developed with Shakira and top scientists, Isima is focused on curl, wave, and coil care
isima | Ulta Beauty
 
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Puerto Rican hairstylist Carolyn Aronson got fed up with products that only did one thing, so she made her own — and the Miracle Leave-In basically took over salons everywhere.
It's A 10| Ulta Beauty
 
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Founded by Jessica Alba, the brand's mission is to make clean, sustainable, well-designed products that work across skincare, makeup, and haircare.
Honest Beauty

Product Recommendations

And some of the best products to check out! 

 
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It's a blend of guava and peach 🍑 with some citrusy lemon notes to balance the two. I love how long it lasts on and really love that it's alcohol free so you can use it as a hair mist too!
Guava Perfume Hair & Body Mist| Ceremonia | Sephora
 
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Rare Beauty is a new but major player in the beauty space and this blush started it all. It's super pigmented, lasts for ages and feel really great one. It comes in 16 shades (as of Oct 2025, 3 new ones!) and in mini sizes as well!
Soft Pinch Liquid Blush | Rare Beauty| Sephora
 
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There are a few versions of Good Girl and the Blush versions are my favorite. Lush warm vanilla and a soft floral without being powdery or dated. The bottle is fun an cute if you like displaying fragrances too!
Good Girl Blush Eau de Parfum with Floral Vanilla - Carolina Herrera | Sephora
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This is a clear brow gel for when you're going for a simple look but still want to look polished. The brush itself is a grail and the gel is paraben free for all my clean beauty lovers
Max Hold Eyebrow Gel | Melt Cosmetics
 
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I know pistachio is totally having a moment as a scent but this one is a true pistachio with super warm spice notes. A total repurchase for me not even half way into the bottle. Major bonus it's for hair and body and has skincare and haircare boost...
Rich Pistachio Power Essence Body & Hair Fragrance Mist | Touchland | Sephora
 
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BeautyBlenders are iconic and the fact that it's owned by a Hispanic woman is a major bonus 💖 Love this set because you get the OG Blender and my personal favorite the Power Puff. It blends concealer like a real live filter 🤳🏽 . The case is a cut...
Beautyblender Blend & Blur
 
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Love that this set is the hand mist they are known for and their newer body mist,  this set of scents is limited edition, so a definite add to cart asap
Sparkling Bliss Limited Edition Body & Hand Mist Essentials Set |Touchland | Sephora
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This one of Melt Cosmetics most viral products, a brow pencil that comes in a range of shades so you aren't stuck finding the black that works the best on you. Superfine hair like strokes and a built in brow brush.
Melt Cosmetics Perfectionist Brow Ultra Precision Brow Pencil
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This fall trio went viral last year and just dropped for this year so I'd get it while you can. It includes Touchland's hand spray in peppermint mocha, gingerbread and pumpkin scents
Limited Edition Seasonal Trio Set | Touchland | Sephora
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Love the idea of a snitizing hand mist. Touchland uses a cocktail of skincare all stars in this glow formula to offset how drying alcohol can be on the skin!
Glow Mist Rejuvenating Hand Sanitizer | Touchland | Sephora
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Youth to the People's superfood cleanser is a skincare grail. It's gentle on skin, has a seriously luxe foam, chock full of antioxidant and superfood ingredients and for clean beauty lovers YTP has won best in class awards and it's in a refilalble bo...
Superfood Antioxidant Cleanser | Youth To The People | Sephora
 
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I didn't know that trend forward hair accesory brand Ktsch was Hispanic owned and I aslo didn't know they added a line of hair perfume! The 7 scents all sound like a mix of gourmand favorites - warm vanilla, tart cherry, warm sugar, pistachio latte ...
Hair Perfume | Kitsch | Ulta
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