Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
Beauty Launches 2025
28
items The Best of what's new in Beauty for 2025! Skincare, fragrance, and makeup from new brands, classic brands, indie brands, and everything in between!
Sections
2
September 2025
January - August
September 2025
Olaplex launched 2 things, an official Amazon store and a new line of super nourishing masks.
The brand is known for majorly repairing hair and based on how fast they've sold the masks are no different. The nourishing mask is super hydrating nad helps smooth and volumize fine to medium hair.
The brand is known for majorly repairing hair and based on how fast they've sold the masks are no different. The nourishing mask is super hydrating nad helps smooth and volumize fine to medium hair.
Weightless Nourishing Mask | Olaplex
This version of Olaplex's new hair masks is a rich hydrating version specifically formulated for dry, medium to coarse hair.
It promises help with hydration, frizz control and overall shine and if it works as well as some of the other Olaplex products I've tried, I know I'm goignto love it.
It promises help with hydration, frizz control and overall shine and if it works as well as some of the other Olaplex products I've tried, I know I'm goignto love it.
Rich Hydration Mask | Olaplex
Newness from Tree Hut. A luxe body serum with shea, hyaluronic acid, vitamin C and niacinamide which are all super moisturizing.
The scent is Santal Haze which they describe as “notes of clove, deep snadalwood and cedarwood” 🍃
The scent is Santal Haze which they describe as “notes of clove, deep snadalwood and cedarwood” 🍃
Santal Haze Hydraglow Body Serum | Tree Hut
This is a limited edition scent drop from Sol de Janiero for Fall. Cheiroisa 71 is described as "warm & cozy notes of caramelized vanilla drizzled over toasted macadamia nut".
Loving all the warm gourmand vanilla scents this fall, especially in...
Limited Edition Cheirosa 71 Body Cream - Sol de Janeiro | Ulta Beauty
I'm predicting another hit Marc Jacobs fragrance after seeing the notes for the Absolute version of Perfect, it has "notes of sweet caramelized fig, heady jasmine absolu and rich tones of amber".
Throw in that it comes in a travel size at launch an...
Perfect Absolute Eau de Parfum Travel Spray - Marc Jacobs | Ulta Beauty
Absolute is the newest addition to the Perfect family of scents from Marc Jacobs.
It also comes in a travel size but if you alrady know you love lush warm amber | hints of jasmine 💐 | a carmelized fig gourmand base and a super cute bottle then you...
Perfect Absolute Eau de Parfum - Marc Jacobs | Ulta Beauty
January - August
Glow + hydration in one bottle? Bliss just launched a niacinamide (for smoothing) + hyaluronic acid (for hydration) serum that’s fragrance-free, under $20 💸, and easy on the skin 🧴✨
Clear Genius Clarifying Gel Moisturizer | Bliss
This set from Ulta seems like such a good way to try a ton of stuff without committing.
I did a little math and the value is around $118 for a kit that's only $34. 👀 You get to sample some amazing brands like Sunday Riley, Kiehl's, and the Supergoo...
Top Of Class: Skincare Essentials | Ulta Beauty
Sephora's value sets are always so good, and this one is no exception. It's a $52 kit, but when you add everything up, it has a $158 value. Getting over 3x what you paid for is such a good way to try out some amazing brands. This one has a full-size ...
Gleamy Dreamy Makeup | Sephora Favorites
Finding the perfect nude lip can feel like a full-time job, but this new Sephora set makes it so much easier. It’s $45 but comes with $122 worth of stuff, which is an amazing value.
I love that it has a mix of formulas to try, like the Yves Saint Laurent Loveshine Lip Oil and the Laneige Lip Serum. Such a good find if you're on the hunt for your new everyday lip combo. 🤎
I love that it has a mix of formulas to try, like the Yves Saint Laurent Loveshine Lip Oil and the Laneige Lip Serum. Such a good find if you're on the hunt for your new everyday lip combo. 🤎
It's Giving Nude Lip Set | Sephora Favorites
I’ve been waiting for this one big time! 🙌 My first mani/pedi of the summer ☀️💅 is absolutely going to be Clambake.
Essie is finally reissuing it 🎉 so the quest for the perfect dupe can end. It’s limited edition and an Ulta exclusive 🛍️🔥. Definitely grabbing a spare to stash.
Essie is finally reissuing it 🎉 so the quest for the perfect dupe can end. It’s limited edition and an Ulta exclusive 🛍️🔥. Definitely grabbing a spare to stash.
Essie | Limited Edition Clambake Reissue
I started grabbing the 🕶️🔆 Sun Safety Kit ⛱️😎 annually at least 5 years ago and it gets better every season. Not only is it a really good way to find a sunscreen that works for you, the value is close to $200 and it only costs $39.
This year it has sunscreen allstar brands like Supergoop! and Kiehls. Skincare brands like Peter Thomas Roth, Dr. Dennis Gross, Tatcha and Lancome. Viral darlings Summer Fridays and Glow Recipe, not to mention 2 full size products including one from ...
This year it has sunscreen allstar brands like Supergoop! and Kiehls. Skincare brands like Peter Thomas Roth, Dr. Dennis Gross, Tatcha and Lancome. Viral darlings Summer Fridays and Glow Recipe, not to mention 2 full size products including one from ...
Sephora Favorites | Sun Safety Kit
✨ Rhode’s viral cream blush in Sprinkle is back permenantly!!✨
Grabbing this for Summer, I was disappointed when I missed out on the original drop. Rhode's blushes are super hydrating for a cream blush, love how satiny and smooth the finish is and it can geniuinely hold up the whole day, even in warmer weather.
Grabbing this for Summer, I was disappointed when I missed out on the original drop. Rhode's blushes are super hydrating for a cream blush, love how satiny and smooth the finish is and it can geniuinely hold up the whole day, even in warmer weather.
Rhode | Pocket Blush | Sprinkle
A 20 piece Limited Edition Valentine's Day collection in a special scent called "4Ever Sweet" - notes of candied grape, sweet berry, and powdered sugar that smell like the iconic Sweethearts candy.
Bath and Body Works x Sweethearts Valentines 2025 Collection
Newest nourishing skincare focused lip serum from Laniege in 4 donut inspired shades.
Laniege | Glaze Craze Tinted Polypeptide Lip Serum
Newest restock in Fenty Beauty's OG Gloss Bomb line 💄💋 Lavender Savage is a sheer buildable gloss that sold out the first time around and it's finally back on 3/7.
🚨🚨 Deal Pro Tip 🚨🚨: Grab it for 1/2 price on 3/8 at the link! It's included in...
FENTY BEAUTY | Gloss Bomb Heat in Lavender Savage
Armani Beauty's newest for 2025, My Way Ylang features notes bergamot, Egyptian orange blossom, Indian tuberose, jasmine, Virginia cedarwood, Madagascar vanilla, and white musk.
Perfect for Spring! Love that warmer florals are having a moment!
Perfect for Spring! Love that warmer florals are having a moment!
Armani | My Way Eau de Parfum
Super pigmented matte soft lip stain in 10 shades that pulls from the KBeauty Teddy Lip trend 💄👄 Buildable and can duble as cheek stain
MAYBELLINE Super Stay Teddy Lip Tint
A new rich whipped Murumuru and Shea Butter body cream with a lush peach floral scent
Rare Beauty | Awaken Confidence: Bouncy Body Cream
Newest fragrance from Billie Eilish, launching for Spring! Lingering notes of Bergamot, Peach, Australian Sandalwood, Ginger, and sustainably upcycled Amber. Available in 2 sizes and a travel spray! 🪷🌿💐🎲
Billie Eilish | Your Turn Eau de Parfum
This new Kayali duo 👯♀️ of Pistachio Gelato 🍨🍦 and Boujee Marshmallow 🍭🍬 limited edition collectible minis is a great way to get a cute keepsake and try two of the brands most viral and constantly sold out scents for Spring! 💐🪷🌺🌸
KAYALI | Mini Yum Duo Parfum Intense
Newest scent for Spring 2025 from the constantly viral Salt & Stone! Full includes body wash and lotion, candles and car fragrance and a delicious body spray that gives ocean, rain and just a bit of sweet sugar cane and saffron. Got a sample in m...
Salt & Stone | Saffron & Cedar
💋 Newest addition to the Rhode Peptide line on 3/5 is Sugar Cookie 🍪🍭🍬- a sheer on trend pink gloss with an almost 👽☄️🌟 cosmic pink and slight blue shimmer that is such a vibe 💄👄
Rhode | Peptide Tint in Sugar Cookie
New for 2025 and pulling straight from K-Beauty trends, a gel skin tint just in time for warmer weather!! 🏝️😎 It's got two hot skin care ingredients - hyaluronic acid and niacinamide - and promises buildable light-to-medium coverage with a dewy fin...
Milk Makeup | Hydro Grip Gel Skin Tint
Always viral Sol de Janiero's new ✨✨ Limited Edition ✨✨ discovery set for Spring!
A passport to their Chierosa scents - classic 🏖️ Bum Bum 62 - pistachio, salted caramel and sweet vanilla, 🌊 68 Beija Flor with notes of dragonfruit and ocean, 🍡 5...
Sol de Janiero | Discovery Set Cheirosa
I've been waiting for this one!!! ⏰⏰ Tower 28's new Blush x Setting Powder combo is a first.
Love how pigmented their products are and then they've dropped in setting powder so it's matte, sweatproof and won't fade for 12+ hours. They also added sq...
Tower 28 | GetSet Blur Matte Powder Blush
Just dropped: Fenty’s Gloss Bomb in Mango Margz 🍹—a juicy, sun-soaked coral that’s basically summer in a swipe. If you love a warm gloss that flatters everything from fresh skin to a full beat, this one’s that girl. I’m already picturing it with a l...
Gloss Bomb in Mango Margz | FENTY BEAUTY
New Charlotte Tilbury gloss drop at Ulta that’s already picking up be time viral buzz 👀 It’s called Unreal Lips—comes in 6 shades, has hyaluronic acid for that juicy moisture, and even uses pH tech to adjust to the shade that works best on you. Soft...
Unreal Lips Healthy Glow Nectar Oil | Charlotte Tilbury