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20 Best-Selling Makeup Picks You’ll Actually Use This Fall 🍂

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As a 30-year-old mama who lives and breathes makeup and skincare, I love keeping my mom community in the loop with what’s actually trending! Not just what looks good on a shelf. Every season, I test and research the products everyone’s talking about,...
 
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A gorgeous complexion booster that gives skin a subtle satin-glow instead of high-shine, perfect for fall’s “soft-luminous” base look. It works as a primer, highlighter, and filter-effect in one! meaning fewer steps but still luminous skin. If you wa...
Hollywood Flawless Filter: Glow Booster
 
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Fall 2025 favours bases that feel like skin (not cake) and deliver a refined finish; this medium-coverage, skin-infused foundation ticks those boxes. With skincare ingredients built-in and a finish that mimics natural skin, it’s a smart investment fo...
triclone™ skin tech medium coverage foundation
 
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A cult-favorite that’s been selling strongly and well-regarded in 2025. With medium-to-full, buildable coverage and a radiant finish, it bridges the gap between glam and wearable. If you want a reliable classic that holds up through the day, this one...
Natural Radiant Longwear Foundation
 
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Gloss is back as a finishing touch, especially over richer hues or stain bases. This gloss delivers shine, comfort (thanks to shea butter), and universal appeal, making it a repeat bestseller. Great for fall when lips shift toward deeper color and mo...
Gloss Bomb Universal Lip Luminizer
 
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A hybrid between treatment + makeup, this plumping, hydrating lip shine fits the trend toward comfort meets color. In Fall, when lips might be drier and colder, a product that cares while styling is a smart move. Recommended if you want both a “look”...
Dior Addict Lip Maximizer Gloss: Hydrating Lip Plumper | Dior US
 
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Multi-use tints are especially useful for fall’s flush/cheek/lip combos and for layering minimal routines. This water-jelly texture is light, blendable, and skin-friendly ideal for a fresh-cheeks look without heavy pigment. A good pick if you like a ...
Cooling Water Jelly Tint Blush + Lip Stain
 
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With blush taking a more prominent role this season (hello “cloud blush” and “boy blush” trends) this kit gives you both blush and lip options in one. Selena Gomez’s brand nails effortless color. If you want to try blush + lip without too many separa...
Rare Beauty Soft Pinch Mini Cheek & Lip Set
 
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This kit delivers a curated set of polished essentials, perfect for fall when routines might shift (and you want fewer but better pieces). The “look” is polished but relaxed, aligning with the “less is more” base trend. If your bag needs editing, thi...
The Bobbi Kit 5.0
 
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Smaller size “mini” sets are performing well. they allow you to experiment with new shades or luxury brands without full commitment. YSL’s prestige and the “mini” format make it a good entry or upgrade item. If you like luxury but want to keep costs ...
Yves Saint Laurent Value & Gift Sets
 
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Highlighting the shift toward satin/sheen (not shimmer) finishes for fall, this set captures the trend while giving you an all in one solution. If you’re seeking glow but want to avoid heavy highlighter or disco-ball shine, this is your balanced choi...
Natural Glow Makeup Set
 
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A compact kit of multi-tasking essentials, ideal for fall when you might favor practicality with polish. If you’re into travel-friendly or streamlined routines, this gives you the essentials without overload.
The Hero Kit
 
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Stick foundations are making a comeback as convenient, buildable base options, and this one fits the bill for seasonal shifts. If you want a base product that can double as concealer for touch-ups, this is a smart multitasker.
Dior Forever Skin Perfect Multi-Use Hydrating Foundation Stick
 
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This kit is a smart way to explore multiple best-seller formulas in one go, especially as more folks purchase full-kits in season. If you like discovery and want value, this is a nice choice.
Baked Starter Kit Makeup Collection for Mature Skin | Lightweight All-in-One ...
 
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Rich lips (especially oxbloods, berries, “mocha-mousse” nudes) are very much the fall 2025 statement. This iconic lipstick gives you couture color with staying power. If you’re ready to make your lips the focal point, this is the color anchor.
Rouge Dior Hydrating Lipstick and Couture Color | Dior US US
 
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For more subtle lip days, this balm color-reacts and gives a custom flush plus comfort. Aligning with the trend toward gentle, makeup-meets-care. If you want ease and a “your lips but better” feel, this is it.
Dior Addict Lip Glow - Hydrating pH Lip Balm| DIOR US
 
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Eyeshadow is back in an elevated way for Fall 2025. With matte cream shadow, gold tones, and bold but wearable lids. This vegan set embraces that aesthetic. If you’re ready to experiment more with eye color, this is a good option.
FALL FLARE- All Natural Eyeshadow, Vegan Eyeshadow or Eyeliner. ...
 
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A buildable, natural-matte foundation that gives smooth, even skin. Great for fall when you want base polish with comfort. If you favor medium to full coverage but still want comfort and “skin-look,” this one’s reliable.
Woke Up Like This: Foundation Makeup
 
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Since viral/trending formulas drive “sold- most” momentum, this set gives you access to key Milk formulas that are already popular. If you enjoy being ahead of the curve (and trying multiple items at once), this set is very appealing.
Viral Makeup Must-Haves Set
 
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Clean-beauty, playful aesthetic, and BIPOC-friendly brand. all signals that are driving strong interest in 2025. If you’re into conscious beauty and want a kit of essentials, this hits the mark.
Tower 28 Essentials Set | 5-Step Makeup Routine
 
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Value sets featuring top-selling items are strong sellers in the current market. This set helps you try multiple leading formulas in one package. If you want “best-of-the-season” picks at a slightly more affordable entry point, this is a great route.
Sephora Favorites Cozy & Clean Makeup Value Set
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