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It Girl Makeup Brands 2025🍵🧘🏼♀️🤍
9 items
By
Dana Obradovic
A bestselling watermelon toner infused with PHA and BHA that hydrates, gently exfoliates the skin, and helps to minimize the appearance of pores🩷
Watermelon Glow PHA + BHA Pore-Tight Toner
A clinically effective serum with a sheer tint that evens skin tone with a warm glow, while niacinamide visibly brightens skin over time🤎
Watermelon Glow Niacinamide Hue Drops Serum
An ultra-fine setting powder that blurs imperfections and visibly reduces shine
Airbrush Flawless Finish Setting Powder
A velvety, transfer proof, waterproof formula that lasts up to six hours without smudging feathering.🩰
Lip Cheat Lip Liner
A lightweight, waterproof setting spray to prime and set your makeup for up to 16 hours* without melting, fading, or settling into fine lines
Airbrush Flawless Waterproof Setting Spray
Weightless, long-lasting liquid blush with up to 12-hour wear. Blends and builds beautifully for a soft, healthy flush in matte or dewy finishes
Soft Pinch Liquid Blush
A lightweight glowy blush with buildable, seamless, and silky color to keep you beaming all day🩷
Soft Pinch Luminous Powder Blush
A weightless, easy-to-blend liquid contour that defines and enhances for a naturally lifted look that lasts.
Soft Pinch Liquid Contour
A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color.
Stay Vulnerable Melting Cream Blush