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great skincare brands

Purple Star emoji 23 items
great skincare brands, grouped by affordability, effectiveness, and vibe (gentle, girly, aesthetic, etc.)
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Affordable & Effective (Drugstore Favorites)

 
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Affordable, ingredient-focused skincare. Perfect for customizing your routine without overpaying.
The Ordinary
 
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Like The Ordinary but slightly more user-friendly. Minimal packaging and great for beginners.
The Inkey List
 
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Affordable and cute, with surprisingly good formulations. Great starter products with a clean girl vibe.
Skincare Products | e.l.f. SKIN

Mid-Range & Aesthetic (Cute, Trendy, and Effective)

 
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K-beauty meets fruit-forward branding. Dewy skin and shelfie-worthy packaging.
Glow Recipe
 
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Minimal, gentle, and cute. Available at Target and loved for its accessible prices and clean formulas.
Versed
 
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Bright packaging and barrier-supportive ingredients. Fun, effective, and great for young skin.
BYOMA
 
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Affordable, Gen Z-focused, and science-backed. Very user-friendly and playful.
Bubble
 
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Spa-inspired with fun colors and textures. Mid-range price with accessible results.
Skin Care & Beauty Products | 100% Cruelty-Free | Bliss – Bliss World Store
 
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K-beauty-based with acne-safe and gentle formulas. Budget-friendly and effective.
Peach Slices Skincare - Korean Skin Care for Acne
 
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Vegan, cruelty-free, and pretty packaging. Natural-leaning and sold in most drugstores or Target.
Pacifica®: Skincare, Vegan Makeup, Beauty Products & More

High-End & Luxe (For When You Want to Splurge)

 
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Inspired by Japanese beauty rituals. Beautiful packaging and a luxe feel with calming ingredients.
Tatcha
 
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Trendy but effective. Strong actives, bold packaging, and cult-favorite status.
Drunk Elephant
 
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Clinical-grade skincare with high potency. Expensive but worth it for serious results (especially vitamin C).
SkinCeuticals
 
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Potent serums and targeted treatments. Higher price point but results-driven.
Sunday Riley
 
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Botanical-based and luxe textures. Smells great and works beautifully on dry or sensitive skin.
Fresh: Skin Care, Body Care and Fragrances
 
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Luxe but Instagram-famous. Glowy, hydrating formulas with a soft, dewy girl vibe.
Summer Fridays
 
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Minimalist, luxury, and high-tech. Pricey but highly streamlined.
U Beauty
 
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One of the priciest on the market. Known for skin regeneration and anti-aging.
Augustinus Bader

Clean, Natural, or Ethical Brands (With Pretty Vibes)

 
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Youth to the People – Eco-conscious and antioxidant-rich. Aesthetic packaging with green-juice energy.
Youth To The People - Effective Formulas For Healthy Skin
 
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Minimal and thoughtful. Focused on calming and barrier-repair, especially for sensitive or overwhelmed skin.
Krave Beauty
 
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Natural, aesthetic, and indulgent. Great for oils and masks with pretty packaging.
Herbivore Botanicals
 
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Affordable, clean, and simple. Focuses on skin health and is great for beginners.
Cocokind
 
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Plant-based squalane in all products. Sustainable and high-performance.
Biossance Award Winning Clean Skincare