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Makeup Love
Lipstick emoji 46 items
By
Heidi Ruiz profile picture
Heidi Ruiz
My favorite makeup essentials. A mixture of high-end and affordable options. I've organized each section with the first being the best option.
Sections
14
 
Face Primer
 
Foundation/ BB Cream
 
Concealer
 
Face Powder
 
Contour
 
Blush

Face Primer

 
Heidi Ruiz profile picture
The best face primer!
Veil Mineral Primer
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Long lasting, smooth, matte primer
1.0 oz The Original Photo Finish Smooth & Blur Oil-Free Primer - Smashbox | Ulta Beauty
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More afforable primer option!
Studio Perfect Face Primer in Clear - NYX Professional Makeup | Ulta Beauty
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Great option! Matte finish.
Baby Skin Instant Pore Eraser Primer - Maybelline | Ulta Beauty
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Foundation/ BB Cream

 
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Smooth coverage for a BB cream. Affordable! Great for oily skin.
Light/Medium Clean Matte BB Cream - CoverGirl | Ulta Beauty
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High-end quality at an affordable price! Comes in a wide range of shades. Matte. Has a natural looking finish.
Natural Beige 220 Fit Me Matte + Poreless Liquid Foundation - Maybelline | Ulta Beauty
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Perfect for everyday use! Has SPF and evens out your tone. Works well as a primer as well, and with other face makeup.
Medium Dream Fresh BB Cream 8-In-1 Skin Perfector - Maybelline | Ulta Beauty
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For a dewier finish!
Natural Beige Fit Me Dewy + Smooth Foundation - Maybelline | Ulta Beauty
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Great matte, full coverage foundation.
Matte Velvet Skin Full Coverage Foundation
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Concealer

 
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the best concealer out there. Full-coverage. Very thick formula. Long-lasting and definitely waterproof as it says!
20.0 Medium Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer - IT Cosmetics | Ulta Beauty
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My favorite concealer. I use this most often. Not the largest color range.**
020 Sand Fit Me Natural Finish Concealer - Maybelline | Ulta Beauty
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Great coverage, matter concealer. Non-drying!
Golden Can't Stop Won't Stop 24HR Full Coverage Matte Concealer - NYX Professional Makeup | Ulta Beauty
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Long lasting and does not crease. Also, great coverage but not sticky.
Medium Warm 16HR Camo Concealer - e.l.f. Cosmetics | Ulta Beauty
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Face Powder

 
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Great matte face powder option. Affordable!!
105 Fair Ivory Fit Me Matte + Poreless Powder - Maybelline | Ulta Beauty
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Contour

 
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Love this formula. Great color. Smooth application.
Fair/Light Halo Glow Contour Beauty Wand - e.l.f. Cosmetics | Ulta Beauty
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Blush

 
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Gorgeous and pigmented! This is my new favorite liquid blush.
THX Liquid Blush - ColourPop | Ulta Beauty
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Quality, affordable blush options! Very pigmented and long lasting.
Coloricon Blush Pearlescent Pink
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Beautiful color! Great cream blush option! Pairs well with a powder blush as well or stands alone. Very pretty!
25/8 Hydrating Blush Stix - ColourPop | Ulta Beauty
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Gorgeous, glowy, pretty blush! Perfect color option for warmer seasons.
Luminoso Baked Blush - Milani | Ulta Beauty
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Can't beat a classic! Beautiful color. Great pigmentation.
Amour - 901 Blush - NARS | Ulta Beauty
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Highlight

 
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Gorgeous highlight. Sponge tip is not my favorite but a little goes a long way and I love that! Super affordable!
Liquid Gold Halo Glow Highlight Beauty Wand - e.l.f. Cosmetics | Ulta Beauty
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Great formula and texture! Affordable.
Flexitarian Super Shock Highlighter - ColourPop | Ulta Beauty
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This is a pigmented powder form highlight. A little goes a long way with this one. Gives the perfect glow.
Sephora Colorful® Powder Luminizer
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Eye Primer

 
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The best!!
Original Eyeshadow Primer Potion - Urban Decay Cosmetics | Ulta Beauty
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Eye-Shadow

 
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Absolutely beautiful color and pigmentation! Many colors to choose from, you'll want them all. I personally love this color “Freak.”
Freak  24/7 Eyeshadow - Urban Decay Cosmetics | Ulta Beauty
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Eye- Liner

 
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I'm more of a liquid liner gal but this is amazing. This is a very creamy eyeliner crayon. Goes on so smoothly. And that's my favorite part. Makes eyeliner application easy!
12 Hour Contour Pencil Eyeliner
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Best liquid eyeliner ever. I've re-bought this many times over the years.
Almay Nice Ink Liquid Eyeliner - Water-Resistant Formula
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Gorgeous colors. Very bright. Long-lasting eyeliner. Felt tip is very thin for precise lines.
Binge 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen - Urban Decay Cosmetics | Ulta Beauty
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Mascara

 
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Favorite mascara wand!
Blackest Black Volum' Express The Rocket Mascara - Maybelline | Ulta Beauty
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Beautiful for volumizing your lashes!
Blackest Black Volum' Express The Falsies Flared Mascara - Maybelline | Ulta Beauty
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For sultry lashes! I love this option.
Very Black Lash Sensational Mascara - Maybelline | Ulta Beauty
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Eye- Brows

 
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One of the best eyebrow tints I have ever used. Dries quickly so be careful. Very long lasting and waterproof.
Dark Brown DIPBROW Waterproof, Smudge Proof Brow Pomade - Anastasia Beverly Hills | Ulta Beauty
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for daily eyebrow fill ins. This is my go-to!
Cool Ash Brown Micro Brow Pencil Vegan Eyebrow Pencil - NYX Professional Makeup | Ulta Beauty
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Efficient eyebrow tint option! Adds volume.
Shade 2 Gimme Brow+ Tinted Volumizing Eyebrow Gel Jumbo - Benefit Cosmetics | Ulta Beauty
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Clear eyebrow gel with very long-lasting formula. Buildable for sure. A little goes a long way. Use with an angled eyebrow brush.
Brow Lift - e.l.f. Cosmetics | Ulta Beauty
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Make-up Setting Sprays

 
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Great for oil-control!
De-Slick Oil Control Setting Spray - Urban Decay Cosmetics | Ulta Beauty
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All-time favorite setting spray. Smells nice. Long-lasting formula at an affordable price.
Stay All Night Micro-Fine Setting Mist - e.l.f. Cosmetics | Ulta Beauty
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Tried and true setting spray! You cannot go wrong with this long-lasting formula!
Original Soothing Herbal Prep + Prime Fix+ Primer and Setting Spray - MAC | Ulta Beauty
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An excellent option!
6.08 oz Matte Finish Long Lasting Makeup Setting Spray Vegan Formula - NYX Professional Makeup | Ulta Beauty
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Lips

 
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The best lip liner I've tried. Very creamy, goes on smooth and long lasting. Shades look true to packaging!
Sa$y Line Loud Longwear Lip Liner - NYX Professional Makeup | Ulta Beauty
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Yes, I've tried it and now it's all I use. You can really control the intensity by how much you initially wipe off! But this stain will last me the whole day.
03 p-INKED Peel Off Lip Liner STAY-N - Sacheu | Ulta Beauty
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I used to use this as a whole lip color. It's easy to blend and the color is rich. Also it's a great afforable option.
Sweet Tooth Suede Matte Lip Liner Velvet Soft Lip Pencil - NYX Professional Makeup | Ulta Beauty
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This is a go-to for me. Ever since I tried a sample, I had to go re-buy it. The colors are gorgeous. This is a moisturizing lipstick. I keep this in my purse when I am on the go.
Bountiful Blush Chubby Stick Moisturizing Lip Colour Balm - Clinique | Ulta Beauty
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This is a perfect option for when you need a moisturizing lip balm and a tint. The tint is subtle but enough to skip on lipstick! Very pretty.
Rose Sugar Lip Balm Hydrating Treatment - fresh | Ulta Beauty
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Be careful. Once you put this on, it's not coming off! If you're looking a long-lasting matte lip color, you can't go wrong with this classic. The color is rich and vibrant. I will note that like most matte lipsticks, this can be drying.
Ruby Woo M·A·Cximal Silky Matte Lipstick - MAC | Ulta Beauty
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Listen, I don't love lip plumpers but I understand that a lot of people do. I did try this one and it was definitely intense. If you can handle that, then this is for you because it is an instant plump!!!
Outrageous Plump Intense Hydrating Lip Gloss
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