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Black Owned Beauty Products I'm Obsessed With

Purple Star emoji 40 items
I've put together a list of my favorites including my holy grail products from each black owned brand featured.
Sections
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Haircare

 
DeeAnna Alyse profile picture
The absolute BEST mousse I've ever used
8.0 oz Curl Mousse - PATTERN | Ulta Beauty
 
DeeAnna Alyse profile picture
I use this after bleaching my hair and it keeps my hair strong and soft
Breakage Barrier Hair Mask - PATTERN | Ulta Beauty
 
DeeAnna Alyse profile picture
Perfect for braid and twist styles, or even a cute lil slick back moment
15.0 oz Strong Hold Gel - PATTERN | Ulta Beauty
 
DeeAnna Alyse profile picture
Great conditioner for color treated/bleached hair
Amla Oil Bond Repair Leave-In Conditioner - SheaMoisture | Ulta Beauty
 
DeeAnna Alyse profile picture
My FAVORITE moisturizer with my hair being bleached right now.
SheaMoisture Curl Stretch Multi-Tasking Volume Cream Kalahari Melon Oil & Marula Oil Infused with Hyaluronic Serum for Type 4 Hair - 11 fl oz

Foundation

 
DeeAnna Alyse profile picture
My perfect skin match. Super buildable. Gentle on sensitive skin.
Carob TRUE COLOR Skin Perfecting Stick Foundation SPF 15 - BLK/OPL | Ulta Beauty
 
DeeAnna Alyse profile picture
Great shade for color correcting
Hazelnut TRUE COLOR Skin Perfecting Stick Foundation SPF 15 - BLK/OPL | Ulta Beauty
 
DeeAnna Alyse profile picture
Super buildable
Thread Face It Complexion Stick - 170 - 0.33oz: Concealing, Buildable Coverage, Matte Finish, Neutral Undertone
 
DeeAnna Alyse profile picture
Doubles as a great bronzer/contour shade!
Thread Face It Complexion Stick - 240 - 0.33oz: Buildable Coverage, Matte Finish, Neutral Undertone
 
DeeAnna Alyse profile picture
Obsessed with skin care based makeup and I am impressed with Halsey for creating such a stable and pigmented foundation line!
about-face THE PERFORMER Skin-Focused Foundation

Concealer

 
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Perfect for concealer
Nutmeg TRUE COLOR Skin Perfecting Stick Foundation SPF 15 - BLK/OPL | Ulta Beauty
 
DeeAnna Alyse profile picture
Also perfect as a concealer shade
Toasted Chesnut TRUE COLOR Skin Perfecting Stick Foundation SPF 15 - BLK/OPL | Ulta Beauty
 
DeeAnna Alyse profile picture
A great full coverage and light concealer. This is great to build on top of.
RD3 Cool THE ILLUSIONIST Skin-Focused Concealer
 
DeeAnna Alyse profile picture
Crease WHERE? This concealer is an ABSOLUTE MUST if you can add it to your collection. It's full coverage but VERY lightweight. It even has a blurring effect!
Skin Fetish: Sublime Perfection Full Coverage Concealer

Blush

 
DeeAnna Alyse profile picture
Looooove this blush because it's buildable and has a translucent effect.
Champagne Room Cheek Freak Blush Balm - about-face
 
DeeAnna Alyse profile picture
This product is HIGHLY pigmented. Fair warning, a little goes a VERY long way.
Juvia's Place - Perky Poppy Blushed Liquid Blush

Skin Tint

 
DeeAnna Alyse profile picture
It's being discontinued but I absolutely adore this skin tint. It's hydrating, skincare based skin tint with SPF30 and this shade was a perfect match in store!
FEATURING YOU - 435 EMPOWER - 1 fl oz/ 30 ml

Setting Powder

 
DeeAnna Alyse profile picture
They are not lying when they say “10 HRs of breathable wear”. This product has never irritated my skin or been flaky after proper application.
about-face Curtain Call - Set & Smooth Loose Powder
 
DeeAnna Alyse profile picture
A talc free finishing powder is essential if you have sensitive skin
Cookie Dough I am Magic Silky Finishing Powder (Talc Free)

Face decals

 
DeeAnna Alyse profile picture
This is for my girlies, theys, and gays that like to have fun with their makeup!
about-face - Fractal Stardust Face Decals - Cosmic Cluster

Eye Makeup

 
DeeAnna Alyse profile picture
If powder eyeshadow is bothersome for you, try this eye paint for about face! I love the range and how pigmented this product is and it's long lasting.
about-face Holographic Eye Paint - I'm A Star Collection
 
DeeAnna Alyse profile picture
This product is great for creating unique makeup looks as well as a good base to build on for eye makeup!
Blue Monday Matte Fluid Eye Paint - about-face
 
DeeAnna Alyse profile picture
One of my favorite gel eyeliners to use!
about-face - Sadgrl Line Artist
 
DeeAnna Alyse profile picture
Obsessed with this palette
Juvia's Place Culture 2 Palette #2
 
DeeAnna Alyse profile picture
I prefer a pencil when applying eyeliner and I love this pencil because of how intense this shade of black is
Juvia's Place - Ivory Egyptian Pencil Eyeliner
 
DeeAnna Alyse profile picture
I love a good shimmery palette
PAT McGRATH LABS - Mothership X: Moonlit Seduction
 
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The perfect bronzey eyeshadow palette
PAT McGRATH LABS - Mothership V: Bronze Seduction

Lip Makeup

 
DeeAnna Alyse profile picture
A great product if you love lip plumpers but are more partial to a matte look to a glossy look.
Petit Rouge Blurred Matte Lip Plump - about-face
 
DeeAnna Alyse profile picture
This gloss is PERFECT if you hate super sticky glosses but love that shiny glow. “All the sheen and none of the stick!”
about-face - Play Hooky Light Lock Lip Gloss
 
DeeAnna Alyse profile picture
This matte lip liner lasts up to 7 hrs and is super buildable. It's very creamy in application.
Talking Backwards Matte Fix Lip Pencil - about-face
 
DeeAnna Alyse profile picture
Such a pigmented lip balm and it smells absolutely delicious.
Wicked Apple Cherry Pick Lip Color Butter - about-face
 
DeeAnna Alyse profile picture
This a great matte lipstick and it's infused with hyaluronic acid.
Muted The Nude Velvety Matte Lipstick - Juvia's Place
 
DeeAnna Alyse profile picture
I love this lip plumper because it's not super sticky
Juvia's Place Beautiful Big Lip (BBL) Plumping Gloss
 
DeeAnna Alyse profile picture
Great matte lip that leaves your lips feeling hydrated
Spice Liquid Lipstick - Juvia's Place
 
DeeAnna Alyse profile picture
This is a very lightweight gloss and great for all day wear. I am also obsessed with gloss you can apply like lip balm.
Juvia's Place - Chocolate Volumizing Gloss Stick
 
DeeAnna Alyse profile picture
A great topper if you're looking for a hydrating product to keep your lips moisturized throughout the day.
Juvia's Place - Magic Lip Oils
 
DeeAnna Alyse profile picture
This is my favorite matte lipstick for dark colors (most of my lip combos are on the darker/nude side)
Drama Queen The Berries Velvety Matte Lipstick - Juvia's ...
 
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Great for dewy looks. It's not quite matte and it's very lightweight in application.
PAT McGRATH LABS - Night Kiss SatinAllure Lipstick

Bronzer

 
DeeAnna Alyse profile picture
A great, long lasting cream bronzer. They have an extensive range in shades too.
Juvia's Place - Espresso Bronzed Cream Bronzer

Setting Spray

 
DeeAnna Alyse profile picture
This setting spray last up to 16 hrs and it eliminates the concern of your makeup creasing!
Sublime Perfection Longwear Blurring Setting Spray