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💄✨ Top Black-Owned Makeup Brands You Need in Your Beauty Bag
36
items 👑 Supporting these brands means investing in quality, culture, and representation — while leveling up your makeup game.
Sections
6
Fenty Beauty
Pat McGrath Labs
Juvia's Place
The Lip Bar
Danessa Myricks Beauty
YouTube Tutorials By Black Creators
Fenty Beauty
Rihanna’s inclusive, got‑to‑have brand
Buildable, sweat‑proof foundation in 50+ shades with climate‑adaptive technology for a smooth, pore‑diffused matte finish.
FENTY BEAUTY Pro Filt'r Soft Matte Foundation
Hydrating, non‑sticky gloss with shea butter that adds instant shine. Loved by Gabrielle Union and fans alike.
FENTY BEAUTY Gloss Bomb Lip Luminizer
Ultra‑pigmented gold and champagne shades deliver a blinding glow — ideal for serious shine.
Fenty Beauty Killawatt Foil Highlighter Duo
Match Stix Contour Skinstick / Shimmer Skinstick
Fenty Beauty Match Stix Shimmer Skinstick
Eaze Drop Blurring Skin Tint
Fenty Beauty by Rihanna Eaze Drop Blurring Skin
Pat McGrath Labs
Luxury artistry and pigment perfection
High‑pigment, weightless matte that feels hydrating and luxe — iconic shades include Elson 4, Omi, and Flesh 3.
Pat Mcgrath Labs MatteTrance Lipstick
Iridescent highlighting palette designed to sculpt cheeks, brow bone, or body with a subtle glow.
Skin Fetish Sublime Skin Highlighter Trio
Lightweight yet ultra‑opaque coverage that brightens and blurs under‑eye circles or discoloration.
Sublime Perfection Concealer LM8
Waterproof pencil liner that defines and prevents feathering — a pro favorite for precision lips.
PermaGel Ultra Lip Pencil
Rich, luxurious eyeshadow palette with metallics, mattes, and velvety textures — true statement artistry.
Mothership V Eyeshadow Palette
Juvia's Place
Affordable pigment-packed beauty
Medium-to-full coverage formula that blends seamlessly and doesn’t cake—even on textured or sensitive skin. A viral fan favorite at around $14–$18.
Juvia's Place I Am Magic Liquid Concealer
Duos featuring matte + shimmer finishes give throwback glam with easy blending and lasting color. Highly-rated at Ulta.
Juvia's Place Blushed Duo Blush
Rich, golden bronzer paired with a radiant highlight—ideal for sculpting and glow with one palette.
Juvia's Place Bronzed Duo Bronzer Matte
Ultra-creamy, highly pigmented liner in a broad shade range designed to compliment melanin. Complements many lipstick tones.
Lip Liner - Juvia's Place
Bold, vibrant eyeshadow palette inspired by West African aesthetics. Known for intense pigment and long wear, often reviewed as best palette overall.
Juvia's Place Palette Culture
The Lip Bar
Clean, inclusive makeup that's fun & affordable
Lightweight, highly pigmented, vegan liquid lipstick with long wear and comfortable matte finish. Best-selling shade.
The Lip Bar Nonstop Liquid Matte Lipstick
Hybrid formula that hydrates, evens tone, and offers light coverage with SPF. Great for travel or quick glam.
Just a Tint 3-in-1 Tinted Skin Moisturizer
Infused with caffeine to de-puff and illuminate under-the-eye area. Affordable and effective.
Quick Conceal Liquid Caffeine Concealer
A glossy balm-like lip oil with subtle shimmer, hydrating feel, and natural sheen. Very popular gloss option.
The Lip Bar - Lip Gloss, Trophy Wife
Sleek, pigmented and smooth liner that pairs perfectly with lipsticks and glosses like “Bawse Lady” or “Trophy Wife.”
The Lip Bar Lip Liner, Straight Face Deep Red
Danessa Myricks Beauty
A revolutionary balm‑to‑powder formula that gives a blurred, pore-softened finish while balancing oils and hydrating the skin. A viral Allure Best of Beauty fave.
Danessa Myricks Yummy Skin Blurring Balm Powder
Lightweight serum-inspired base enriched with peptides, ceramides, and hyaluronic acid for a radiant, skin-like finish and buildable coverage.
Yummy Skin Tint
A deeply hydrating balm that preps skin for flawless makeup and helps smooth uneven texture.
Yummy Skin Moisture Repair Balm Serum
Multi-use pigment in 30+ shades that delivers bold crease-proof color to eyes, cheeks, or lips — beloved for its longevity.
Danessa Myricks Beauty: Eyes, Lips & Cheek Pigment
Duochrome liquid shadow that glides on easily, shifts color in the light, and intensifies every look — TikTok glam in a bottle.
Danessa Myricks Twin Flames Liquid Eyeshadow
YouTube Tutorials By Black Creators
Famous for her “Darkest Shade” series, Nyma focuses on deep complexions and champions representation and transparency from brands.
Nyma Tang (@nymatang) • Instagram photos and videos
Ellarie is a go-to for wearable glam, stunning highlight routines, and lifestyle content with her adorable daughter, Yoshidoll.
ELLARIE (@ellarie) • Instagram photos and videos
Jackie is known for her honest reviews, flawless full-glam tutorials, and advocacy for inclusivity in the beauty industry. A true OG.
Jackie Asamoah (@jackieaina)
Shanygne is deeply knowledgeable about formulas and textures. Her honest, in-depth reviews help viewers shop smart—especially for deeper skin tones.
justShanygne
Alissa combines serious artistry with an aesthetic eye. She's known for blending tutorials with editing, photography, and even wellness.
Alissa Ashley (@alissa.ashley)
Destiny creates bold, editorial looks with ultra-pigmented products and deep knowledge of undertones.
Destiny Godley
These twins serve classic glam, hair care, and product reviews with polished, everyday looks and affordable options.
The Glam Twinz
Tiarra’s tutorials focus on flawless beat-and-hair combos, often featuring lace front installs and full-face glam.
Tiarra Monet (@tiarramonet)
Famous for her wig styling and natural glam makeup, Peakmill’s soft, feminine looks are perfect for all occasions.
peakmill
Kyra plays with vibrant palettes and editorial finishes—ideal if you love statement looks and artistry.
Kyra Knox | Lifestyle Influencer (@kyramknox)
Tammi’s tutorials are bright, beginner-friendly, and include lots of affordable/drugstore options for melanin-rich skin.
Tammi Clarke💋 (@makeupbytammi)