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The Glow Edit

Purple Star emoji 32 items
My everyday beauty routine, all in one place. These are the skincare, haircare, makeup, and self-care products I reach for again and again.
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Skincare On Repeat

Products I’ve personally used, loved, and continue to recommend. Whether you’re building a routine from scratch or looking for your next holy grail, these are the skincare staples I keep reaching for.
 
Demi Watson profile picture
One of my go-to cleansers when my skin is feeling congested. It leaves my face feeling clean, helps keep blackheads under control, and has been a staple in my routine.
La Roche-Posay Effaclar Medicated Gel Cleanser 2%
 
Demi Watson profile picture
One of those products I always keep on hand. It’s lightweight, non-sticky, and gives my skin a refreshed, calm feeling—especially when it’s looking irritated or stressed.
Tower 28 SOS Daily Rescue Facial Spray with Hypochlorous Acid
 
Demi Watson profile picture
This toner has been a great addition to my routine for keeping my skin feeling fresh and helping with clogged pores. It exfoliates without needing a physical scrub, leaving my skin looking smoother.
La Roche-Posay Effaclar Clarifying Toner
 
Demi Watson profile picture
A lightweight, everyday moisturizer that hydrates without feeling greasy. It helps strengthen the skin barrier and layers beautifully with the rest of my skincare routine.
La Roche-Posay Toleriane Double Repair Moisturizer
 
Demi Watson profile picture
This is one of my favorite hydrating serums because it's simple, gentle, and easy to layer into any routine. Whenever my skin feels dry or dehydrated, this is the product I reach for.
CeraVe Hydrating Hyaluronic Acid Serum
 
Demi Watson profile picture
This cream has been a lifesaver on days when my skin feels stressed. It's deeply hydrating without feeling overly heavy and leaves my skin feeling soft, balanced, and comfortable.
Tower 28 SOS Recovery Hydrating Face Cream
 
Demi Watson profile picture
If your skin gets irritated after workouts, shaving, or during breakouts, this spray is such a great addition to your routine. The simple formula helps keep skin feeling clean, soothed, and balanced without drying it out.
Magic Molecule Hypochlorous Acid Skin Spray - 3.4 fl oz: Non-Toxic, Vegan, Sensitive Skin, Facial Cleanser

Hair Favorites

From wash day to styling, these are the hair products I rely on for healthy, shiny, and manageable hair.
 
Demi Watson profile picture
A gentle, everyday shampoo that leaves my hair feeling clean, soft, and refreshed without stripping away moisture. It gives me the perfect balance of cleansing and hydration.
Kristin Ess Signature Shampoo
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Demi Watson profile picture
A lightweight, hydrating conditioner that leaves my hair feeling soft, smooth, and easy to detangle without weighing it down. It pairs perfectly with the Signature Shampoo for an everyday routine.
Kristin Ess Signature Conditioner
 
Demi Watson profile picture
My go-to clarifying shampoo when my hair needs a fresh start. It removes product buildup, excess oil, and residue, leaving my hair feeling incredibly clean without feeling stripped. I always follow it with a nourishing hair mask for extra hydration. ...
Kristin Ess Deep Clean Clarifying Shampoo
 
Demi Watson profile picture
My go-to treatment whenever my hair needs extra repair. This mask deeply conditions, helps strengthen damaged strands, and leaves my hair noticeably softer, healthier, and easier to manage.
the kure intense strength repair mask - Amika
 
Demi Watson profile picture
This mask gives my hair that silky, salon-fresh feeling every time I use it. It adds hydration, tames frizz, and makes my hair so much easier to brush and style.
nourishing hair mask for dry hair : soulfood - Amika
 
Demi Watson profile picture
A lightweight leave-in that keeps my hair soft, shiny, and easy to brush. I love using it on damp hair before styling for extra hydration and protection.
Leave-In Conditioner
 
Demi Watson profile picture
A lightweight blow-dry spray that helps protect my hair from heat while leaving it smooth, shiny, and noticeably softer. It's a staple in my routine whenever I blow-dry my hair.
Blow Dry Mist - Kristin Ess Hair
 
Demi Watson profile picture
My favorite finishing oil for adding shine and softness without making my hair feel greasy. Just a pump or two leaves my hair looking smoother, healthier, and polished.
Elixir Ultime Refillable Hydrating Hair Oil for Shine | Kérastase
 
Demi Watson profile picture
I love this hairspray because it gives my hair lasting hold without making it feel stiff. It helps control frizz and flyaways while keeping my curls or blowout looking natural.
Fluxus Touchable, Flexible Hold Hairspray - Amika
 
Demi Watson profile picture
If your hair tends to frizz the second you step outside, this spray is absolutely worth trying. It helps smooth flyaways, extends the life of your blowout, and keeps your hair looking polished even on humid days.
2.5 oz The Shield Anti-Humidity Spray - amika - Ulta Beauty
 
Demi Watson profile picture
This is hands down one of my favorite dry shampoos I've tried. It refreshes my hair without leaving behind a heavy white cast or gritty feeling, and it adds just enough volume to make second- or third-day hair look freshly washed.
Amika Perk Up Talc-Free Dry Shampoo

Makeup Must-Haves

My everyday makeup favorites—from complexion staples to the finishing touches I can't live without.
 
Demi Watson profile picture
This is my secret to achieving that "glowy skin" look. It gives my complexion a smooth, luminous finish without looking glittery or overly dewy.
Halo Glow Liquid Filter Complexion Booster
 
Demi Watson profile picture
My go-to base when I want lightweight coverage that still looks like skin. It evens out my complexion, feels incredibly hydrating, and gives me a natural, healthy glow.
Complexion Rescue Tinted Moisturizer with SPF 30
 
Demi Watson profile picture
My go-to mascara for bold, lifted lashes without clumping. It adds incredible length and volume while keeping my lashes soft and fluttery all day.
Black Maneater Volumizing Mascara - Tarte - Ulta Beauty
 
Demi Watson profile picture
My favorite mascara for a softer, everyday look. The rich chocolate brown shade adds beautiful length and volume while looking a little more natural than classic black mascara.
Too Faced Better Than Sex Volumizing & Lengthening Mascara
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Fragrance Collection

A collection of the perfumes, body mists, and scented favorites I love wearing and always recommend.
 
Demi Watson profile picture
The perfect tropical, vacation-in-a-bottle fragrance. It's warm, creamy, and fruity with a soft sweetness that feels like sunshine and beach days without being overpowering. The perfect tropical, vacation-in-a-bottle fragrance. It's warm, creamy, and...
MAUI IN A BOTTLE SWEET BANANA | 37 Eau de Parfum - KAYALI
 
Demi Watson profile picture
A warm, floral fragrance with just the right amount of sweetness. It's rich, feminine, and long-lasting—perfect when I want to feel polished and put together.
1.7 oz Flowerbomb Nectar Eau de Parfum - Viktor&Rolf - Ulta Beauty
 
Demi Watson profile picture
This has always been one of my favorite scents for everyday wear. It's soft, comforting, and perfectly captures that sun-kissed, just-got-back-from-the-beach feeling.
Sol de Janeiro Cheirosa 39 Hair & Body Perfume Mist - Ulta Beauty

Body Care Essentials

Everything I use to keep my skin feeling clean, hydrated, and cared for—from shower staples to everyday moisturizers.
 
Demi Watson profile picture
My go-to everyday body lotion for soft, hydrated skin. It absorbs quickly, feels lightweight, and gives long-lasting moisture without leaving a greasy finish.
Naturium - Bio-Lipid Restoring Body Lotion - Ulta Beauty
 
Demi Watson profile picture
I love this lotion when my skin needs a little extra care. The urea helps gently exfoliate rough patches while keeping my skin moisturized and comfortable all day.
Lipikar Urea 10% Smoothing Body Lotion for Rough, Dry Skin
 
Demi Watson profile picture
This is one of my favorite body washes for keeping skin smooth, clear, and feeling refreshed without that tight, stripped feeling.
Naturium The Perfector Salicylic Acid Skin Smoothing Body Wash - 16.9 fl oz: Liquid, Unscented, Whole Body, Pump Bottle
 
Demi Watson profile picture
A creamy, hydrating body wash that leaves skin feeling soft, nourished, and silky after every shower.
Olay Cleansing & Nourishing Body Wash with Vitamin B3 and Hyaluronic Acid - Scented - 20 fl oz

Beauty Tools & Accessories

The beauty tools and accessories that make my routine easier, more effective, and a little more enjoyable.
 
Demi Watson profile picture
A simple accessory that keeps my hair out of my face without slipping or causing headaches. I love wearing these while doing my skincare, makeup, or just for an effortless everyday look.
Kitsch - Zigzag Headbands Set - Ulta Beauty
 
Demi Watson profile picture
This set has become a staple in my makeup routine. The brushes feel high quality, work well with both cream and powder products, and are perfect if you don't want to buy individual brushes.
Morphe - Along for the Glide 6-Piece Travel Brush Set | Ulta Beauty
 
Demi Watson profile picture
I love using these after washing my face instead of a regular towel. They're incredibly soft, help reduce the transfer of bacteria from reusable towels, and have become a staple in my routine.
Clean Skin Club - 9 Products - Ulta Beauty