Everything you need to prepare for baby’s first days—from feeding and diapering to bath time, sleep, clothing, and everyday care. 👶🏻🤍
Sections
6
Bath & Skincare Essentials
Diapering essentials
Newborn Wardrobe & Dressing Essentials
Sleep & Nursery Comfort
🍼 Little Tummies, Happy Feeds
Baby Health & Care Must-Haves
Bath & Skincare Essentials
Gentle essentials for newborn bath time and everyday baby care.
My favorite remedy for infant eczema flare-ups and dry patches; a tiny dab works wonders overnight
Tubby Todd All Over Ointment Baby Eczema Cream
Smells subtle and cleanses tender newborn skin during bath time without causing any dryness or irritation.
Customer reviews for Mustela Gentle Cleansing Gel
The absolute best 3-step routine for cradle cap—the sponge lathers gently, the brush loosens flakes, and the fine comb lifts them out effortlessly during bath time.
Frida Baby 3-Step Cradle Cap System
Super soft, absorbent organic cotton towels to keep your newborn cozy and dry right after bath time.
Burts Bees Baby Infant Hooded Towels
A gentle daily lotion designed to deeply nourish, protect, and keep delicate baby skin soft and smooth all day.
Johnson Johnson Baby Lotion
The collapsible design makes bath time so much easier, especially if you have limited bathroom space or plan on traveling.
Baby Bath Tubs & Seats: Foldable & Portable
So plush and absorb tons of water! Having a 24-pack is a total lifesaver so you never run out between laundry days.
HOMEXCEL Baby Washcloths 24 Pack Microfiber
Diapering essentials
Everyday must-haves for simple, comfortable diaper changes.
Super soft on sensitive skin, and the yellow-to-blue wetness strip is an absolute lifesaver for bleary-eyed 2 AM diaper swaps.
Swaddlers Newborn Diapers, Size Newborn
Our favorite clean alternative hypoallergenic and completely fragrance-free, making them amazing for delicate newborn skin prone to rashes.
Honest Diapers
Premium, high-absorbency diapers made with hypoallergenic materials to keep baby dry all night and minimize diaper rash.
Coterie
The gentlest wipes you can get for newborns virtually zero risk of rash or irritation, and they hold up great without tearing during messy changes.
WaterWipes Sensitive+ Newborn & Baby Wipes
Gentle wipes for quick and easy diaper changes, especially for sensitive newborn skin.
Tie-bottom knotted gowns that allow instant bottom access for diaper swaps without struggling with snaps or zippers in the dark.
Copper Pearl: Knotted Gowns
Wrap-around side snaps eliminate the hassle of pulling clothes over a fragile newborn's head during the first few weeks.
Organic Kimono Bodysuit
Tiny hands deserve a little protection too. These help keep baby cozy while reducing accidental scratches.
Baby Mittens & Gloves
Small, soft, and perfect for keeping those tiny feet warm—especially during cooler days and nights.
Baby Socks & Booties
A soft little layer for your baby’s head, perfect for keeping them cozy while adding the cutest finishing touch.
Newborn Hats
Lightweight and breathable, these are perfect for gentle swaddling, cuddles, naps, and those everyday baby moments.
Muslin Swaddle Blankets for Newborn, 3 Pack
Sleep & Nursery Comfort
Calming soundscapes, safe swaddling tools, and quiet grooming gadgets engineered to create a peaceful sleep environment and help your newborn settle effortlessly.
Combines white noise and adjustable soft lighting to help set natural sleep cues for your newborn.
Hatch Baby Sound Machine & Night Light
Allows babies to sleep in their natural arms-up position while preventing the Moro reflex from waking them.
Love to Dream Swaddle Up 2-in-1 Transition Bag
A gentle glow for late-night feeds and diaper changes without turning the whole nursery into daytime. ✨
MediAcous Kids Night Light, 7 Color Egg
A cozy little space for those precious newborn naps, keeping baby close and comfortable during the early months.
3 in 1 Baby Bassinet Bedside Sleeper ...
A cozy sleep layer designed to keep little ones comfortably covered while they sleep.
Baby Sleeping Bags
"A sturdy, classic nursery centerpiece with adjustable mattress height settings that make late-night check-ins and smooth transitions so much easier.
Baby Cribs
A total lifesaver for fussy afternoons—the gentle side-to-side motion and soothing melodies help keep baby relaxed and entertained hands-free.
Baby Swings | Swings for Babies & Infants
Total peace of mind streams crystal-clear video right to your phone so you can check on baby without stepping foot into the nursery."
Baby Monitors
🍼 Little Tummies, Happy Feeds
Helpful essentials for making newborn feeding a little easier.
Gentle little bottles for feeding time, whether you’re using expressed breast milk or formula.
Philips Avent Bottle
Keep these close—because feeding time can come with a little extra surprise. Soft, absorbent, and always useful.
Baby Burp Cloths Cloths for sale
A simple essential for protecting those adorable outfits from milk and little feeding messes.
Baby Bibs Boys in Feeding
Small but important—designed to help clean bottles and those hard-to-reach spots after every feed.
Baby Bottle Brush 6-in-1 Cleaner Set
Handy for safely storing expressed breast milk, making feeding a little easier when you need flexibility.
Breastmilk Storage Bags: Keeping Fresh and Safe
Extra support for comfortable feeding sessions, giving both parent and baby a more relaxed feeding experience.
Best Breast Feeding Pillows
Ultra-quiet, hands-free wearable pump that fits inside your bra, allowing you to pump discreetly while multitasking or traveling
Elvie Curve Wearable Silicone Breast Pump
Effortless natural suction pump that attaches to the opposite breast while nursing to catch every drop of letdown milk without extra effort.
Medela Harmony Manual Breast Pump On-the-Go
A total game-changer for night feedings keeps water at the exact right temp all night long so bottles are ready in seconds
How To Use The Larex Bottle Warmer
Must-have for outings warms water directly on the go so you can mix fresh bottles in the car or stroller.
Papablic Baby Bottle Warmers
An absolute counter-saver—washes, sterilizes, and dries bottles automatically so you never have to hand-scrub with a bottle brush again.
Baby Brezza Bottle Washer Pro - White/Black
An absolute counter-saver—washes, sterilizes, and dries bottles automatically so you never have to hand-scrub with a bottle brush again.
Baby Brezza Fast Baby Milk Warmer for All Bottles
Baby Health & Care Must-Haves
Thoughtful everyday essentials to help you stay prepared for your little one’s health, grooming, comfort, and those unexpected baby moments.
A nursery essential for those moments when you want a quick, reliable temperature check and a little peace of mind.
Baby Thermometers
A gentle helper for clearing little noses when congestion makes breathing and feeding uncomfortable.
Baby Nasal Aspirator with Long Battery Life
Doctor-recommended non-invasive nasal aspirator to clear infant congestion quickly and safely.
Frida Baby Nosefrida The SnotSucker Saline Kit
Gives accurate body temperature readings in 1 second and tracks symptoms directly on your phone.
Kinsa Smart Ear Infrared Digital Thermometer
Tiny nails grow quickly! A baby-friendly clipper makes keeping them neat and safe much easier.
Baby Nail Clippers for Safe Nail Care
The total emergency prep kit stocked with a medicine dispenser, nasal aspirator, fever patches, and skin-soothing tools for quick at-home care.
Frida Baby Ultimate 10-Piece Newborn Kit
Designed to help caregivers measure and give liquid medicine accurately when medication has been prescribed for baby.
Cutie Dose Liquid Medicine Dispenser
A convenient collection of everyday grooming tools for those tiny nails, soft hair, and little self-care moments.
Baby Grooming Kit
Tiny outfits for tiny adventures—from cozy basics and everyday wear to adorable little pieces made for every precious moment.”
Baby Wardrobe
Pediatrician-trusted essential to keep on hand for post-vaccination soreness or sudden fevers.