Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
Top 10 Most Popular Makeup Products of 2025
10
items These are the beauty products I keep reaching for—viral favorites and award-winning essentials that truly deliver. From flawless foundation to game-changing mascara, each one is tested, loved, and worth the hype.
I’ve tried so many foundations, but this one is next-level! It blends effortlessly and feels so light on my skin. The coverage is perfect—medium but buildable—and my skin looks flawless all day without feeling cakey. Definitely a new staple in my rou...
triclone™ skin tech medium coverage foundation
I can’t believe how long and lifted my lashes look! This mascara really does make them look endless, and it doesn’t clump at all. I also love that it’s easy to remove at the end of the day without tugging on my lashes.
Do you really like Maybelline's Sky High mascara?? : r/MakeupAddiction
This blush is everything! The color is so pigmented yet blends like a dream. It gives my cheeks a natural, healthy glow, and it lasts all day without fading. I’m obsessed with the dewy finish—it looks like my skin, but better.
Soft Pinch Liquid Blush | Long-Lasting Dewy & Matte Blushes
This lipstick feels incredibly soft and lightweight. The matte finish is gorgeous but not drying at all, and the color lasts for hours without needing constant touch-ups. I get compliments every time I wear it!
Powder Kiss Lipstick | Moisturizing Matte Lipstick
I finally understand why everyone raves about this powder. It sets my makeup perfectly without looking heavy, and it keeps my skin shine-free all day. It also blurs imperfections in the best way possible!
Translucent Loose Setting Powder
This brow gel is a game-changer. It keeps every brow hair in place without making them look stiff or unnatural. I love the laminated effect—it looks like I just came from a professional brow appointment!
Brow Freeze® Gel
The pigmentation on this liner is insane! It glides on smoothly and lasts all day without smudging. It’s perfect for both subtle looks and dramatic cat eyes. Honestly, one of the best eyeliners I’ve ever used.
Satin Kajal Liner
This skin tint is so light and breathable, I almost forget I’m wearing it. It evens out my skin tone beautifully and gives a natural glow. Perfect for days when I want a minimal, fresh look.
Skin Tint - Face Makeup
Absolutely obsessed with these shadows! The color shifts are mesmerizing, and they stay put all day without creasing. They make my eyes look so vibrant and fun. Perfect for both day and night looks.
Twin Flames
I never thought a $10 primer could be this good! It grips my makeup and keeps it looking fresh all day, even in humid weather. My foundation goes on so smoothly and stays in place without fading.
Anyone else not loving ELF's Power Grip Primer? : r/drugstoreMUA