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Best of Eye Makeup
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Best Eyeliner (Pencil, Black) - Why it won: If we'd had Hourglass Cosmetics Voyeur Waterproof Gel Eyeliner in the early 2000s, our Avril Lavigne-wannabe phase might have lasted more than two weeks. The creamy black glides on with ease and doesn't smu...
Voyeur Waterproof Gel Eyeliner
Best Brow Gel (Tinted) - Why it won: Why is Lawless Beauty Hold Up Soft Set Creamy Brow Wax our tinted gel winner? Because while it does offer impressive hold (like a wax) its lightweight texture makes it, in our book, 100 percent a brow gel — and a ...
Hold Up Soft Set Creamy Eyebrow Wax
Best Mascara (Tubing) - Why it won: Caliray Come Hell or High Water Clean Mascara uses flexible polymers to wrap every lash in an itsy-bitsy tube that's built to withstand smudging in the face of rain, sweat, tears and — the ultimate adversary — oily eyelids.
Come Hell or High Water Volumizing Tubing Mascara
Best Mascara (All the Drama) - Why it won: Some formulas get gloopier and gloopier with every additional coat, but Ami Colé Lash-Amplifying Mascara just gets better and better. The rich black pigmented formula won't smudge, run, or flake.
Lash-Amplifying Volumizing & Lengthening Mascara
Best Mascara (No Drama) - Why it won: Like a Skims bralette, Clinique High Impact Zero Gravity Mascara delivers a little bit of lift, wears comfortably, and doesn’t require tons of effort to take off when you're tired.
High Impact Zero Gravity™ Tubing Mascara | Clinique
Best Mascara (Brush Options) - Why it won: Since even the best mascara is only as good as its applicator, MAC Cosmetics MACStack Mascara offers two options: The same lightweight, smudge-proof, buildable formula is available with a smaller Micro Brush...
M·A·CStack Mascara | MAC Cosmetics - Official Site
Why it won: Not to get all beauty magazine-y on you, but blue mascara really does make the whites of your eyes look brighter — also, it's fun. ITEM Beauty by Addison Rae Boost Juice Dual-Ended Lash Primer & Colored Mascara makes a strong case for...neutral.Best Mascara (Color) -
ITEM Beauty By Addison Rae Boost Juice Dual-Ended Lash Primer & Colored Mascara
Best Eyeliner (Pencil, Light and Bright Colors) - Why it won: We thought we were pretty happy people before — and then we discovered pastel eyeliner. Florence by Mills What's My Line? Eyeliner in baby blue and lavender are the dopamine hits we didn't...
What's My Line? Longwear Eyeliner
Best Eyeliner (Pencil, Deeper Colors) - Why it won: When an eyeliner bills itself as long wearing, we take it as a personal challenge. Let's just say the score came out to Kulfi Beauty Underlined Kajal Eyeliner: 1. Us: 0. We'll even throw in an extra...
Underlined Kajal Clean Waterproof Long-Wear Eyeliner
Best Eyeliner (Liquid) - Why it won: Stila Cosmetics Stay All Day Matte Liquid Eye Liner "is a classic for a reason," says news editor Nicola Dall'Asen. Or, rather, many reasons: The precision tip, transfer-resistant formula, and matte finish chief a...
Stay All Day Matte Liquid Eye Liner | Stila Cosmetics
Best Eyeliner (Gel) - Why it won: If you were the type of kid who always wanted the jumbo-size box of crayons, you'll love About-Face Line Artist. The Brights Collection contains eight rainbow hues of long-wear gel eyeliner practically begging to be ...
Line Artist
Best Brow Pencil - Why it won: You can use Benefit Cosmetics Gimme Brow+ Volumizing Pencil to draw tiny strokes in sparse areas or to beef up what you've already got going on. The formula is infused with fibers that cling to existing brow hairs, resu...
Gimme Brow+ Volumizing Fiber Eyebrow Pencil
Best Brow Powder - Why it won: : In the right hands, powder can create natural-looking, subtly defined arches. In the wrong hands, it can create a Groucho Marx situation. But Joey Healy Luxe Brow Powder is so finely milled, it's almost impossible to ...
Luxe Brow Powder
Best Brow Conditioner - Why it won: Swipe Revitalash Cosmetics RevitaBrow Advanced Eyebrow Conditioner & Serum over your arches once a day for eight weeks, and your brows may start to resemble a Chia Pet (in the best way). Calendula and B vitamin...
RevitaBrow® Advanced Eyebrow Conditioner
Best Eye Shadow (Stick) - Why it won: We have, on more than one occasion, mistakenly picked up a Bobbi Brown Long-Wear Cream Shadow Stick when rifling through our purse in search of a pen. That is to say, we typically have at least two or three of th...
Long-Wear Cream Eyeshadow Stick
Why it won: Tarte Tartelette In Bloom Amazonian Clay Palette will remind you never to conflate "neutral" with "boring." Here, shimmering champagnes and matte browns exist in harmony.
Tartelette™ In Bloom Clay Eyeshadow Palette