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The 24 Best New Makeup Products list under and over $20

24 items

Dragan Mitrovic

With maximalism at a high, there’s never been a more exciting time for makeup. While natural and effortless looks will always have their place in the beauty sphere (and TZR’s Beauty Awards), it seems the latest and greatest finds celebrate full-out g...

Sections

Best Blush

Best Bronzer

Best Brow Product

Best Concealer

Best Eyeliner

Best Eyeshadow

Best Blush

Best Blush Over $20 Rose Inc Cream Blush Refillable Cheek & Lip Color You have to wonder whether Rosie Huntington-Whiteley felt a little extra pressure when creating a blush — after all, she’s basically named after the category. As it happens, th...

Cream Blush Refillable Cheek & Lip Color

Best Blush Under $20 Makeup Revolution Fast Base Blush Stick Think of this blush as your (very affordable) FastPass to a perfectly flushed beat. Though only $8, it’s what BDG Associate Manager of Editorial Operations Abby Lebet calls “versatile,” exp...

Makeup Revolution Fast Base Blush Stick 14g (Various Shades)

Best Bronzer

Best Bronzer Over $20 Charlotte Tilbury Beautiful Skin Sun-Kissed Glow Bronzer There’s a good reason Charlotte Tilbury is the brand on everyone’s lips these days — quite literally, too. TZR contributor Carly Cardellino puts it succinctly: “Charlotte ...

Beautiful Skin Sun-Kissed Glow Cream Bronzer

Best Bronzer Under $20 Physicians Formula Bread & Butter Bronzer When you put a loaf of bread in the oven, you don’t see color immediately; rather, it works up to a beautiful, golden glow over time. The same, unsurprisingly, is true for this aptl...

Bread & Butter Bronzer

Best Brow Product

Best Brow Product Over $20 About-Face Brow Artist Eyebrow Pencil If you’ve been one of the unlucky people to find your tinted brow products streaming down your face at the end of the day, you know the importance of a waterproof, smudge-free formula. ...

Brow Artist

Best Brow Product Under $20 Revlon ColorStay Semi-Permanent Brow Ink Four thousand, three hundred twenty minutes. No, those aren’t the opening lyrics to that song in Rent — that’s actually the span of three days, aka how long Revlon promises this bro...

Revlon ColorStay Semi-Permanent Brow Ink, 351 Warm Brown Ink, 0.09 fl oz.

Best Concealer

Best Concealer Over $20 Huda Beauty #FauxFilter Luminous Matte Buildable Coverage Crease Proof Concealer If you think about it, concealers kind of have the odds stacked against them. Not only are they expected to hide the skin care concerns most diff...

#FauxFilter Luminous Matte Buildable Coverage Crease Proof Concealer

Best Concealer Under $20 Lys Beauty Triple Fix Brightening Concealer Looking to the beauty world for solutions to under-eye circles kind of feels like you’re living in that Pawn Stars meme. No, you’re not going to find any *real* fixes. “Best I can d...

Triple Fix Brightening Concealer

Best Eyeliner

Best Eyeliner Over $20 Danessa Myricks Beauty Infinite Chrome Micropencil Eyeliner Danessa Myricks Beauty products may well have been the original reason for the term “multi-hyphenate.” Items from the brand never have just one skill — instead, they f...

Infinite Chrome Waterproof Micropencil Eyeliner

Best Eyeliner Under $20 NYX Professional Makeup Epic Smoke Liner At a mere $11, this smoky eyeliner stick could have honestly just mailed it in. But being the trusty drugstore brand that it is, NYX Professional Makeup decided to not only make this a ...

NYX Professional Makeup Epic Smoke Liner, Vegan Smokey Eyeliner, Rose Dust

Best Eyeshadow

Best Eyeshadow Over $20 Anastasia Beverly Hills Primrose Palette For Face & Eyes With so many beautiful eyeshadow palette combinations out there at this point, it’s not exactly easy to impress the truly beauty-obsessed. Let that convince you, the...

Primrose All In One Face & Eye Shadow Palette

Best Eyeshadow Under $20 Sephora Collection Charged Up Liquid Eyeshadow If you told people this eyeshadow was made for a Harry Styles concert, there’s a good chance they’d believe you. Literally named “Charged Up,” the liquid formula comes in 12 rich...

Charged Up Liquid Eyeshadow

Best Foundation

Best Foundation Over $20 Hourglass Ambient Soft Glow Foundation Those who have tested a foundation know that the trial does not end in your bathroom. No, the formula must look good in every light and situation before it’s a real contender. TZR Beauty...

Ambient Soft Glow Foundation

Best Foundation Under $20 Neutrogena Clear Coverage Flawless Matte CC Cream In general, even the best of makeup is no match for a sweaty subway commute. So when TZR Senior Designer Lindsay Hattrick realized this CC cream survived this ultimate test w...

Flawless Matte CC Cream for Acne Prone Skin | Neutrogena®

Best Highlighter

Best Highlighter Over $20 Merit Day Glow Dewy Highlighting Balm in Citrine The name “Day Glow” might bring thoughts of fluorescent colors to mind, but don’t be fooled — Merit’s daytime-appropriate highlighting balm is as subtle as it gets. Upon trial...

Day Glow Dewy Highlighting Balm

Best Highlighter Under $20 Half Magic Beauty Light Trap Highlighter hues tend to have about as much variety as the colors of Kourtney Kardashian’s post-Kravis wardrobe — that is to say, little to none. So for Ashlyn Thompson, BDG’s director of HR, th...

LIGHT TRAP— Face Highlighter Powder

Best Lip Gloss/Stain

Best Lip Gloss/Stain Over $20 Hourglass Phantom Volumizing Glossy Balm Say goodbye to your gloss, your balm, your plumper, and your lipstick — this multi-tasker does it all, and does it well. “As someone who can’t stand stickiness, I love that this a...

Phantom Glossy Lip Balm Duo

Best Lip Gloss/Stain Under $20 Sunnies Face Lip Treat TZR Senior Social Media Strategist Maggie Haddad’s review of this tinted lip balm is as succinct as the product’s promise: to provide lip care with a wash of color. “Absolutely obsessed!” she rave...

Sunnies Face Lip Treat

Best Lipstick

Best Lipstick Over $20 Rare Beauty Kind Words Matte Lipstick Let’s play a word association game. When you hear the term “matte lipstick,” what comes to mind? If dry is your first through fifth thoughts, you need Rare Beauty’s Kind Words formula in yo...

Kind Words Matte Lipstick

Best Lipstick Under $20 Maybelline New York Super Stay Vinyl Ink Liquid Lipcolor Like Ross Geller’s leather pants in Friends, Maybelline’s long-wearing liquid lip color absolutely “does not budge,” TZR’s Deputy Beauty Editor Hannah Baxter reviews. (A...

Maybelline Super Stay Vinyl Ink, Wicked, 0.14 fl oz

Best Mascara

Best Mascara Over $20 Tower 28 MakeWaves Lengthening + Curling Clean Mascara It’s common in the beauty industry to hear caveats for products in certain categories: “It’s decent — for the price,” for example. Thus, when something is able to transcend ...

MakeWaves Lengthening + Volumizing Mascara

Best Mascara Under $20 Ami Colé Lash-Amplifying Mascara You know that time Tom Cruise was so smitten with Katie Holmes that he jumped on Oprah’s couch? Elite Daily Deputy Lifestyle, Fashion, and Beauty Editor Kaitlin Cubria’s love of this mascara fee...

Lash-Amplifying Volumizing & Lengthening Mascara

Best Face Primer

Best Face Primer Over $20 Valentino Beauty V-Lighter Face Base Primer & Highlighter Don’t tell your facialist this — but the next time your skin is feeling lackluster, you can skip the expensive treatments. In the experience of BDG Executive Beau...

V-Lighter Illuminating Face Primer and Highlighter with Hyaluronic Acid

Best Face Primer Under $20 e.l.f. Cosmetics Acne Fighting Putty Primer To be honest, you probably need a little *primer* (sorry) on this product before you dive in. First of all, it is a putty, and yes, you do put it on your face. It’s also no averag...

Acne Fighting Putty Primer- 1.8% Salicylic Acid