This curated selection features trending, high-conversion beauty products dominating TikTok right now. Think luminous skin tints, skincare-meets-makeup serums, hydrating jelly textures, and glossy finishers. Each pick earns hype because it works, not...
A buildable tinted serum with niacinamide and watermelon extract that gives skin a radiant, dewy glow while helping with tone and texture — a hybrid “glow primer + serum.”
Watermelon Glow Niacinamide Dew Drops
A hydrating jelly tint that works as lip + cheek stain — cooling, sheer and buildable texture that gives a natural flush without settling into lines.
Cooling Water Jelly Tint Blush + Lip Stain
A stick-format jelly serum packed with peptides and hydration agents — smooths texture, brightens, and gives that glass-skin look when layered under moisturizer or makeup.
Watermelon Jelly Glow Hydrating Serum Stick
Lightweight pigment in a dewy, skin-like formula — blends seamlessly and layers without disturbing your base. A cult pick for flush that looks like skin.
Rare Beauty Soft Pinch Liquid Blush Bliss
A 100% vegan lip mask / balm hybrid that hydrates deeply, gives a healthy sheen, and is designed both for day use and overnight nourishment.
Lip Butter Balm, Vanilla
Ultra-shiny lip gloss with shea butter for conditioning — lends a radiant glow to any lip shade and works over or under stains.
Gloss Bomb Universal Lip Luminizer
A serum/primer hybrid that hydrates and gives radiant canvas before makeup.
Glowy Makeup Serum Hydrate & Prime
A blurring, pore-smoothing primer that TikTok creators are using under makeup for a “photo-filtered” effect.
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A more premium-priced brightening serum trending for its TikTok buzz around “lightbulb skin” finishes and visible tone correction.
Lightbulb: Vitamin CEF Brightening Serum
A mini skincare kit from e.l.f., trending on TikTok thanks to its “viral kit” status and value for money.
Holy Hydration! Hydrated Ever After Skincare Mini Kit
Offers a mini routine in one set. Good for trying multiple trending items at once. 💫
Bubble Skincare Group Chat Mini Routine 6-Piece Set ...
A beloved serum for balancing sebum, minimizing pores, and calming skin — a staple “glow support” in many routines.
The Ordinary Niacinamide 10% + Zinc 1%
A bit more niche: themed “boba cream” set, likely playing into the K-beauty / social aesthetic side of TikTok.
[Medicube] Mix & Match Boba Cream Set | Tiktok Viral Capsule ...
Part of the continuing K-beauty “snail mucin” trend on TikTok. A hydrating/healing type serum.
COSRX Snail Mucin Repairing Serum 100ml
A starter skincare kit by a mainstream brand that is getting viral attention for being “TikTok approved”.
