Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
discover Discover

Black‑Owned Beauty Brands You Need to Try
Purple Star emoji 21 items
By
Ella Bloom | Beauty Finds profile picture
Ella Bloom | Beauty Finds
I’ve hand‑picked a vibrant mix of black‑owned beauty gems that have quickly become my go‑to staples. From the buttery glide of Clinique’s Almost Lipstick in Black Honey to the long‑lasting punch of NYX’s Epic Ink Waterproof Eyeliner, and the silky sh...
Sections
5
 
Skincare
 
Makeup
 
Haircare
 
Fragrance
 
Tools

Skincare

These skincare picks balance glow and protection while celebrating bold, inclusive formulas.
 
Ella Bloom | Beauty Finds profile picture
Ella Bloom | Beauty Finds
Almost Lipstick in Black Honey
placeholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
Just tried it on my coffee date and the shade melted into my lips like caramel—no touch‑ups needed!
Clinique Almost Lipstick - Black Honey - 0.07 fl oz - Ulta Beauty
placeholderplaceholder

Makeup

Makeup essentials that deliver drama and durability, perfect for any look.
 
Ella Bloom | Beauty Finds profile picture
The ink glides like a dream and survived my tear‑filled movie night—vegan and unstoppable.
NYX Professional Makeup Epic Ink Waterproof Eyeliner - Vegan Formula - 0.02 fl oz
placeholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
I spritzed this before a night out and my foundation stayed flawless even after dancing; it’s basically my skin’s BFF.
Setting Spray & Powder - Extend Makeup Wear - Urban Decay
placeholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
I used the deep burgundy liner under the gloss and it kept the color from feathering all night.
Lip Liners & Lip Pencils | NYX Professional Makeup
placeholder
 
Ella Bloom | Beauty Finds profile picture
A dab on my brows this morning kept them in place through a windy bike ride—total lifesaver!
NYX Professional Makeup Brow Glue, Extreme ...
placeholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
The gloss gives a juicy shine that doesn’t feel sticky, perfect for a quick pop before Zoom calls.
Fat Oil Lip Drip Lip Gloss | NYX Professional Makeup
placeholderplaceholderplaceholderplaceholderplaceholderplaceholderplaceholderplaceholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
Covered my under‑eye circles with zero creasing, and it stayed matte through my 8‑hour shift.
Fit Me® Oil-Free Concealer Face Makeup
placeholderplaceholderplaceholder

Haircare

Haircare heroes that nourish, strengthen, and style with professional flair.
 
Ella Bloom | Beauty Finds profile picture
Pumped this onto my second‑day hair and it instantly revived volume—no more greasy scalp.
AirWash™ Dry Shampoo - K18 Biomimetic Hairscience | Sephora
placeholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
Massaged this serum into my scalp before bed and I woke up with noticeably less itchiness.
Acidic Grow Full System Scalp & Hair Serum
placeholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
Applied the balm to the ends of my curls and the split‑end frizz vanished within minutes.
Acidic Bonding Concentrate Hair Bandage Balm for Split Ends - Redken | Ulta Beauty
placeholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
A few drops on damp hair gave me that glossy, salon feel without any greasy residue.
All Soft Argan-6 Hair Oil - Redken | Ulta Beauty
placeholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
This dryer cuts my drying time in half and the cool shot keeps my style sleek all day.
Silver Blue SuperHP High Performance Professional Hair Dryer - Olivia Garden | Ulta Beauty
placeholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
I mixed a few drops into my wash and my hair felt smoother, like it was getting a subtle repair boost.
Shop Acidic Bonding Concentrate Hair Care Products
placeholderplaceholderplaceholder

Fragrance

A fragrance that captures a floral, intoxicating vibe for unforgettable moments.
 
Ella Bloom | Beauty Finds profile picture
The scent is a sweet, floral rush that reminds me of a garden at dusk; I get compliments every time I wear it.
Fragrance World — Le Fleur Narcotique
placeholderplaceholder

Tools

Tools that elevate your routine, from curling to heat protection, with salon‑grade performance.
 
Ella Bloom | Beauty Finds profile picture
I love the lightweight feel; it protects my hair while I’m rushing to style in the morning.
4.2 oz Quick Blowout Heat Protectant Spray - Redken | Ulta Beauty
placeholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
Straightened my thick hair in minutes and the pink finish makes my vanity look cute!
1" Pink Titanium Flat Iron - CHI | Ulta Beauty
placeholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
I curled my bangs with this iron and they held the bounce all day without feeling crunchy.
1-1/4'' Long Barrel Curling Iron - Bio Ionic | Ulta Beauty
placeholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
The mini kit is perfect for travel; the scalp treatment gave my hair an extra boost before a big presentation.
Acidic Grow Full System Densifying Mini Kit - Redken | Ulta Beauty
placeholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
A quick mist before blow‑drying cut frizz and left my hair with a glossy finish.
6.8 oz Platinum Blow-Dry Spray - Kenra Professional | Ulta Beauty
placeholderplaceholderplaceholder
 
Ella Bloom | Beauty Finds profile picture
The ceramic barrel gave me effortless beach waves that lasted through a humid afternoon.
1.25" SinglePass Curl X Ceramic Extra-Long Barrel Curling Iron - T3 | Ulta Beauty
placeholderplaceholderplaceholder