Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!

TikTok Viral Beauty Products Worth Buying 🔥💄

Purple Star emoji 19 items
These are the TikTok beauty products I’ve actually kept in my routine because they work, feel effortless, and make me excited to do my makeup every day. From primers to glow, these are the products I reach for when I want my skin, eyes, lips, and bod...
Sections
5
 
 
 
 
 

Face Primers & Base

When it comes to makeup, I’ve learned that if your base isn’t right, everything else melts. These primers keep my foundation looking fresh all day, control shine without drying me out, and feel light enough that I actually enjoy putting them on.
 
Elz Elizabeth profile picture
This gel feels a little sticky at first, but once my foundation goes on, it grips perfectly and stays put all day. I love how lightweight it feels and how it keeps my makeup looking alive.
Power Grip Primer - e.l.f. Cosmetics | Ulta Beauty
 
Elz Elizabeth profile picture
My oily areas used to take over by noon, but this primer keeps them calm and my T-zone matte without drying. I can finally skip midday touch-ups.
1.0 oz Photo Finish Oil Control Primer - Mattifying Primer with Salicylic Acid - Smashbox | Ulta Beauty
 
Elz Elizabeth profile picture
This is the kind of primer that feels like skincare, smoothing pores and making everything else I layer on glide effortlessly. It’s my go-to when I want a flawless, soft-focus finish.
The Liquid Silk Canvas Featherweight Protective Primer - TATCHA | Ulta Beauty
 
Elz Elizabeth profile picture
Hydrating and lightweight, this primer makes my foundation glide on like silk. I love how refreshed my skin feels right after applying it.
Hangover 3-In-1 Replenishing Primer & Setting Spray - Too Faced | Ulta Beauty
 
Elz Elizabeth profile picture
Instantly smooths my pores and makes my base look flawless. It’s simple, effective, and one of those little affordable hacks I can’t live without.
Baby Skin Instant Pore Eraser Primer - Maybelline | Ulta Beauty

Skincare Serums & Moisturizers

These are the products that actually make me excited to stick to a skincare routine. My skin feels calm, hydrated, and happy after using them, and they layer perfectly under makeup without pilling.
 
Elz Elizabeth profile picture
Clears up my oily areas and keeps my pores chill. It’s lightweight, absorbs fast, and I honestly feel my skin looks calmer every day I use it.
1.0 oz Niacinamide 10% + Zinc 1% Serum for Oily Skin - The Ordinary | Ulta Beauty
 
Elz Elizabeth profile picture
My T-zone used to scream by midday, but this keeps it matte and soft. It’s easy to layer under makeup and doesn’t feel heavy at all.
Effaclar Mat Daily Face Moisturizer for Oily Skin - La Roche-Posay | Ulta Beauty
 
Elz Elizabeth profile picture
Super light and hydrating, my skin feels like it’s finally breathing. I use it every morning and evening and love how soft and smooth it feels.
Hydrating Hyaluronic Acid Serum - CeraVe | Ulta Beauty
 
Elz Elizabeth profile picture
nstantly boosts hydration and makes my skin feel plump and healthy; lightweight enough to layer under makeup.
B-Hydra Intensive Hydration Serum - Drunk Elephant | Ulta Beauty
 
Elz Elizabeth profile picture
Gives my skin a soft glow while calming redness and controlling oil, feels refreshing and light.
Bronze + Glow Drops with Niacinamide - First Aid Beauty | Ulta Beauty

Body Oils & Glow

There’s nothing better than soft, glowing skin that smells like a mini-vacation. These oils are hydrating, fast-absorbing, and make my body look healthy without feeling greasy.
 
Elz Elizabeth profile picture
Multi-purpose, lightweight, and leaves my skin glowing. I use it on arms, legs, and even hair.
1.6 fl.oz. Huile Prodigieuse Shimmering Dry Oil 1.6 fl.oz. - Nuxe | Ulta Beauty
 
Elz Elizabeth profile picture
Fast-absorbing, smells like pistachio caramel heaven, and gives my skin a subtle sheen that lasts.
Brazilian Bum Bum Jet Set - Sol de Janeiro | Ulta Beauty
 
Elz Elizabeth profile picture
Perfect for dry spots or scars. I love how soft and smooth my skin feels after using it.
4.2 oz Skincare Oil for Scars and Stretch Marks - Bio-Oil | Ulta Beauty

Lip Favorites

These are the lip products I grab when I want comfort, color, and hydration all at once. They’re easy to reapply, don’t feel sticky, and make my lips look effortlessly polished.
 
Elz Elizabeth profile picture
Bold, classic matte that surprisingly feels comfortable. It stays on through food and looks fresh hours later.
All Fired Up Lipstick Matte - MAC | Ulta Beauty
 
Elz Elizabeth profile picture
The center hydrates while the outer layer adds a soft tint and shine. It’s the perfect everyday lip product I never leave home without.
Heart Lip Gloss-Balm - bareMinerals | Ulta Beauty
 
Elz Elizabeth profile picture
Smells amazing and softens skin, but I also love using it on my lips for a quick, hydrating boost.
Brazilian Kiss Cupuaçu Lip Butter - Sol de Janeiro | Ulta Beauty

Highlighters & Glow

These are the products that make me feel effortlessly radiant without looking like I’ve piled on glitter. My skin looks lit from within, soft, and natural.
 
Elz Elizabeth profile picture
Instantly gives me that “I just left the spa” glow.
Trophy Wife Killawatt Freestyle Highlighter - FENTY BEAUTY by Rihanna | Ulta Beauty
 
Elz Elizabeth profile picture
Subtle, dewy glow for those days I want shine without extra effort.
Champagne Pop Smashbox X BECCA Shimmering Skin Perfector Pressed Highlighter - Smashbox | Ulta Beauty
 
Elz Elizabeth profile picture
Soft-focus glow that blurs imperfections while giving a subtle, natural radiance; I use it over foundation or on bare skin for a lit-from-within look.
Dim Light Ambient Lighting Powder - HOURGLASS | Ulta Beauty