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Beauty and Fashion Staples for the Modern It-Girl

12 items

Em Doll!

Glow. Slay. Repeat. Whether you're building your hot girl empire, snapping thirst traps, or just living unapologetically that life, this curated collection of viral finds, beauty essentials, and baddie fashion staples is all you need to level up. Eve...

Sections

Beauty

Hair and Lashes

Nails and Accessories

Fashion Staples

Beauty

Your skin, but on celebrity mode. Glowy foundation alternative for flawless skin. The Hollywood Flawless Filter is a favorite among beauty influencers, giving you radiant, luminous skin without heavy coverage. Wear alone or under foundation for that ...

Hollywood Flawless Filter: Glow Booster

Cream blush for that sunkissed, flushed glow. Hailey Bieber’s Rhode Pocket Blush in Toasty Teddy is the it-girl shade — a warm, toasty nude with peachy undertones that melts into your skin for a natural, radiant flush. The creamy texture blends effor...

Rhode Blush

The internet’s favorite lip gloss — now yours. This ultra-shiny, non-sticky gloss flatters all skin tones and gives you that juicy, kissable pout. Non-sticky, hydrating, and universally flattering — it’s the must-have for every makeup bag.

Gloss Bomb Universal Lip Luminizer

Hair and Lashes

Luxury hair tool for effortless waves and blowouts. The Dyson Airwrap gives you heatless curls, sleek volume, and frizz-free styling without damaging your hair. A must-have for the clean girl aesthetic and Pinterest-worthy hair.

Airwrap™ multi-styler

Easy lash extensions at home. This at-home lash kit gives you salon-quality false lashes in minutes. No glue mess, no damage — just natural-looking, fluffy volume. A beauty hack every budget baddie needs.

Falscara Lash Extensions & Realistic Eyelash Wisps

Hair treatment for damage repair and shine. The #1 hair repair product for bleached, dry, or styled hair. Strengthens and restores hair from within for baddies who love bold hair color and hot tools.

Nº.3 HAIR PERFECTOR™

Nails and Accessories

Salon-style gel nails at home. This DIY nail kit includes a UV lamp, gel polishes, and tools — perfect for baddie nails on a budget. Long-lasting, glossy, and easy to use.

Nails At Home Kit - The best all-in-one Gel X nail kit

The perfect bracelet that adds instant edge and sophistication to any outfit. Perfect for stacking or as a statement piece.

Chain Bracelets

Elevate your look with these iconic Ray-Ban Round Metal Sunglasses. Featuring sleek metal frames and UV-protected lenses, they offer both style and eye safety. Perfect for adding a vintage, cool edge to streetwear, festival outfits, or everyday baddi...

ROUND METAL Sunglasses

Fashion Staples

Sculpting basics that hug every curve. Kim Kardashian’s viral shapewear line is famous for comfort and compression. These bodysuits and leggings are perfect for layering or lounging. These pieces mold to your shape and give you that confident silhoue...

Fits Everybody Collection

Serve attitude with every step. This faux leather mini skirt gives you that IG baddie outfit energy. Pair with a corset top or oversized blazer for a sleek night look.

Faux Leather Skirts

Unapologetic, bold, and body-positive. Rihanna’s "Not Sorry" collection from Savage X Fenty serves strappy details, sheer mesh, and fearless fits that celebrate every curve. Made for baddies who wear confidence like lingerie — no filter, no apology.

Savage Not Sorry