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Make-up dupes to become THAT girl, in under 20$!

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If you want that effortlessly put-together “THAT girl” vibe without draining your wallet, makeup dupes are seriously the move. Think the same glow, blend, and confidence boost as the viral products everyone raves about—just way more affordable and le... You still get the soft glam mornings, the boosted confidence before school or plans, and the feeling that you’ve got your life together… all without the guilt of overspending. Honestly, once you use these perfect dupes, it feels like a beauty secret ...
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Face and Base Dupes

If you’re chasing that soft, flawless base without dropping big bucks, both the e.l.f. Halo Glow and the Onyx Foundation are total winners. The e.l.f. Halo Glow Foundation gives you this natural, lit‑from‑within finish that somehow blurs everything j...

 
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A viral drugstore dupe for the Charlotte Tilbury Hollywood Flawless Filter, loved on TikTok for adding a soft, radiant glow under foundation or on bare skin. I absolutely love this, I've gone through 3 bottles already (yikes)!
Halo Glow Liquid Filter Complexion Booster
 
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Full-coverage base at a budget price, great as a cheaper alternative to high-end full-coverage foundations that often trend online. I love this particularly because it is light weight and is acne safe and is perfect for a night out!
Soft Beige Can't Stop Won't Stop 24HR Full Coverage Matte Foundation - NYX Professional Makeup | Ulta Beauty
 
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This concealer is a full‑coverage, long‑wearing formula that hides dark circles, discoloration, and blemishes while still blending smoothly into your skin for a natural finish — perfect if you want flawless and crease‑free coverage that lasts all day...
Nude Ivory Conceal + Perfect Longwear Concealer - Milani | Ulta Beauty
 
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This sponge is perfect for flawless blending—soft, flexible, and shaped to reach every corner of your face. Its pointed tip makes concealing under the eyes and around the nose effortless, while the rounded sides are great for buffing foundation or cr...
Camo Concealer Sponge - e.l.f. Cosmetics | Ulta Beauty

Cheek and Glow Dupes!

If you’re hunting for that perfect TikTok‑approved blush without breaking the bank, these two cheek gems have got you covered! These three budget-friendly cheek tints give you a fresh, playful, TikTok-ready glow in seconds. You get a natural, fresh‑l...

 
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Affordable tint for cheeks and lips; comparable to viral hydrating cream/gel blushes with a natural flush without the high price tag. This is a great dupe for benetint!
Pink Positive Sheer For It Blush Lip + Cheek Tint - e.l.f. Cosmetics | Ulta Beauty
 
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This is a dupe for the pixie blush. A fun, buildable highlighter/illuminator stick that gives you glow similar to pricier glow sticks trending in beauty TikToks.
Kind Kelly Cheeky Pop Blush Stick - florence by mills | Ulta Beauty
 
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This blush is such a great everyday pick if you want a natural pop of color that feels effortless and fresh. It’s a lightweight powder that blends super smoothly and gives your cheeks a true‑to‑tone flush that looks like you, but healthier—perfect fo...
20 Mauve Fit Me Blush - Maybelline | Ulta Beauty
 
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This brush is so satisfying to use — soft, perfectly shaped, and just the right size to pick up and blend your blush like a pro without any fuss. Whether you’re going for a subtle flush or a more sculpted look, it distributes color smoothly and helps...
Red Sunkisser Blush Makeup Brush - Real Techniques | Ulta Beauty

Contour and Sculpt Dupes

If you’re looking to sculpt and highlight like a pro without overcomplicating your routine, these two contour sticks have you covered. The NYX Wonder Stick is dual-ended, giving you a creamy contour on one side and a subtle highlight on the other, pe...

 
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Combines highlight and contour in one budget stick, a great dupe for high-end cream contour kits seeing viral attention. I love how creamy the consistency is and how light weight it is.
1 Fair Camo Liquid Bronzer & Contour - e.l.f. Cosmetics | Ulta Beauty
 
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Honestly, if you want that effortless “THAT girl” glow without spending a ton of time or money, the Wonder Stick is your new best friend. One end contours, the other highlights, and the creamy formula blends like a dream—so even if you’re not a pro, ...
Rich Wonder Stick Cream Highlight & Contour Stick - NYX Professional Makeup | Ulta Beauty
 
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Milani Cheek Kiss Cream Bronzer is a lightweight, ultra-blendable cream bronzer that gives you a soft matte, sun-kissed glow without looking orange on your skin — and it never feels greasy. A lot of people compare it to cream bronzers like Tower 28’s... It’s affordable and buildable, easy to pop on with fingers, a sponge, or brush, and good if you want that effortless bronzed look without spending big.
Spilling Tea Cheek Kiss Cream Bronzer - Milani | Ulta Beauty

Mascara and Brows

For effortless, polished eyes, the L’Oréal Voluminous Lash Paradise Mascara and e.l.f. Wow Brow Gel are a dream duo. The mascara delivers full, fluttery, clump-free lashes that make your eyes pop, while the brow gel shapes, fills, and tames brows for...

 
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This mascara is basically the secret weapon for instant fluttery, full‑volume lashes without the clumps or smudges. It uses a super soft, wavy brush with tons of bristles to grab every lash and give you that bold, lengthened look in just one swipe, a...
Blackest Black Voluminous Lash Paradise Volume Mascara - L'Oréal | Ulta Beauty
 
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This little brow gel is such a game‑changer if you want natural, fluffy brows with minimal effort. Its buildable wax‑gel blends easily, adds tiny fibers for fuller‑looking brows, and keeps everything shaped and in place without that crunchy, stiff fe...
Taupe Wow Brow Gel - e.l.f. Cosmetics | Ulta Beauty
 
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It’s a thin, waterproof brow pencil with an ultra-fine tip and built-in spoolie that makes drawing tiny, natural hair-like strokes and blending them out really easy for a defined brow look. L'Oreal Paris Many people use it as a drugstore dupe for the...
Auburn Brow Stylist Definer Waterproof Eyebrow Pencil - L'Oréal | Ulta Beauty