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My favorite beauty recs

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Beauty Must Haves For Busy Mums

Beauty products that help busy mums feel confident. For the mums who don’t have time for regular appointments and need quick ways to feel good at home.
 
Emma Swift profile picture
The quickest way to look more awake, glowy and put together as a busy mum. It's my non negotiable every day
The Minimalist
 
Emma Swift profile picture
My Honest Mum Life Review of AKT Deodorant 🧡 Okay, let’s talk about sweat. I’m a mum — I’m chasing toddlers, doing 100 things at once, and I need a deodorant that actually works. I’ve tried a lot of natural ones and most just don’t cut it… but AKT ...
The Starter Set
 
Emma Swift profile picture
This blush balm has genuinely become one of my everyday staples. I wear it with the rest of my Merit bits because they all just work together — blendable, natural, and so quick to apply. As a busy mum, I don’t have time to sit and do a full face… but...
Flush Balm Cream Blush
 
Emma Swift profile picture
Pre glued lashes are a game changer. If you’re anything like me and you have always struggled to stick lashes on, you should try these. They’re pre glued so no faff and you literally place them under your eye and squeeze! I am a total convert!
Natural Pre-Glued Individuals
 
Emma Swift profile picture
Flawless skin under your makeup with this serum. It makes you GLOW. I have received so many compliments with this. Paired with the complexion stick from Merit Beauty also, it is like your skin but better. No cracked foundation marks in sight. It is j...
Great Skin
 
Emma Swift profile picture
Transformed my skin. I believe it can help your skin barrier. I have barely broken out since using this and I have always struggled with my skin. So in my opinion it is a keeper forever because it is making my skin look and feel the best it has ever ...
Cicaplast Baume B5+ Repairing Balm
 
Emma Swift profile picture
So creamy. Honestly I would recommend a full face of Merit Beauty. The products blend so well together. As a mum who needs a really quick solution for makeup this is my holy grail because you cannot get it wrong.
Bronze Balm

Ultimate skin care

 
Emma Swift profile picture
Changed my skin tone
Medicube Age-r Booster Pro Black