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Affordable mid-30s makeup recs

Purple Star emoji 17 items
As a busy mom, as I’ve gotten into my 30s I need a simple quick every day look with tried and true products. I also love to keep some nicer products on hand for when a more in depth makeup look is needed ☺️
Sections
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Bases

 
Erin Clayton profile picture
Super lightweight way to protect your skin under your makeup
SPF BFF SPF 30 Primer
 
Erin Clayton profile picture
If you’re on the oilier side, this is a great mattifying option
Primer Makeup | Skin + Face Primers | Official Site
 
Erin Clayton profile picture
This stuff is magic. My favorite skin base
Power Grip Primer

Foundation/concealer

 
Erin Clayton profile picture
Face tape and shape tape are the holy grail combo of mid priced coverage. So good!
Foundation - Liquid, Stick, & Powder
 
Erin Clayton profile picture
For a more every day casual, light coverage look this always does the trick
shape tape™ cloud coverage
 
Erin Clayton profile picture
Super blendable every day coverage
Hide & Peek Concealer - Peek Of Sand

Mascara

 
Erin Clayton profile picture
My go-to mascara that makes your lashes pop
Lash Sensational® Washable Mascara
 
Erin Clayton profile picture
When I don’t want to curl my lashes, this stuff is amazing. Adds length, height and conditions!
L'Oreal Paris Makeup Voluminous Lash Boosting Conditioning Primer ...
 
Erin Clayton profile picture
Adds so much volume, good brush as well
L'Oreal Paris Makeup Voluminous Original Volume Building Mascara ...
 
Erin Clayton profile picture
The wild plum makes brown eyes pop! I’ve gotten lots of compliments wearing it (I’ve only tried the plum)
BADgal BANG! Volumizing Mascara

Eyebrows

 
Erin Clayton profile picture
I haven’t found a better everyday brow pencil! Thin, hairlike strokes makes for beautiful natural looking brows
Brow Wiz
 
Erin Clayton profile picture
Before brow wiz, I used this stuff religiously. It is beautiful, takes a little more time and gives a more manicured, drawn on brow. Great for a heavier makeup day
DIPBROW® Pomade

Eyeshadow

 
Erin Clayton profile picture
These warm neutrals and golds are gorgeous, especially on olive and tan skin. Super smooth and buildable
Eyeshadow Palettes
 
Erin Clayton profile picture
Super pigmented shadows, fun packaging and affordable enough to get a variety 🙌🏽
ColourPop
 
Erin Clayton profile picture
The naked palettes have never let me down!! So versatile and last for a looong time 🫶🏽
Naked Eyeshadow Palettes

Liner

 
Erin Clayton profile picture
Such a great every day eyeliner, I still love to line my waterline and this looks warm and gives my eyes definition
No Budge Retractable Waterline Eyeliner
 
Erin Clayton profile picture
The best liquid eyeliner pen I’ve used! And I found it on accident, they sent it to me as a gift with my purchase and I loved it
Black Card Liquid Eyeliner