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Ulta Beauty Favorites That Are Actually Worth It
17
items A curated edit of my favorite beauty finds from Ulta — including everyday makeup, skincare staples, and hair products that actually deliver.
Sections
4
Base & Complexion
Cheeks & Glow
Eyes & Brows
Prep, Set & Prime
Base & Complexion
Everything you need for a smooth, even base — concealers, foundations, powders, and complexion products that help makeup look polished and natural.
If you’re building an everyday makeup routine, this is one of those must-have basics that delivers consistent results.
Medium Sand Hydrating Camo Concealer - e.l.f. Cosmetics | Ulta Beauty
This color corrector stick is one of those game-changing base products if you deal with dark circles, redness, or uneven tone. It neutralizes discoloration before concealer, so your makeup looks smoother, brighter, and more natural (without piling on...
Light Bisque Skin Long-Wearing Color Corrector Stick - BOBBI BROWN | Ulta Beauty
Gives nice, natural-looking coverage without feeling like a full foundation. I like that it has SPF 50, so it doubles as a little extra sun protection day to day.
Light CC+ Cream with SPF 50+ - IT Cosmetics | Ulta Beauty
Cheeks & Glow
Blush, bronzer, and highlight picks that add color, warmth, and that healthy glow without feeling overdone.
This is one of the easiest ways to get that natural, sun-kissed glow without looking heavy or muddy. The balm texture is super creamy and melts into the skin, giving a soft, bronzed finish that looks like real skin instead of makeup.
Medium Hoola Wave Bronzing Balm - Benefit Cosmetics | Ulta Beauty
I love this for everyday because it blends easily with fingers, builds beautifully, and gives that “no-makeup makeup” glow that looks fresh and elevated. It’s perfect for quick routines or throwing in your bag for touch-ups.
At Last Multi-Stick Cream Blush + Highlighter + Lip Tint - ILIA | Ulta Beauty
If your makeup ever looks flat, this is the easiest way to instantly add life back into your skin.
Original Illuminator Liquid Shimmer Highlighter Drops - ICONIC LONDON | Ulta Beauty
If your bronzer ever looks muddy or too harsh, this is one of the easiest ones to get right.
Medium Hoola Matte Powder Bronzer - Benefit Cosmetics | Ulta Beauty
Eyes & Brows
Mascaras, liners, shadows, and brow products that make getting ready easier and help pull the whole look together.
This is one of those mascaras that instantly makes your lashes look longer, fuller, and perfectly separated without clumping. The curved brush fans lashes out side-to-side, giving that lifted, eye-opening look (almost like a lash lift).
0.3 oz Fan Fest Fanning and Volumizing Mascara - Benefit Cosmetics | Ulta Beauty
This eyeshadow stick is one of the easiest ways to get a polished eye look in seconds—no brushes, no effort. The creamy formula glides on smoothly and blends with just your fingers, making it perfect for everyday makeup or quick, on-the-go routines.
Downtown Brown Long-Wear Waterproof Cream Eyeshadow Stick - BOBBI BROWN | Ulta Beauty
This brow pencil is one of those go-to staples for natural, defined brows. The ultra-fine tip makes it easy to create realistic, hair-like strokes, so your brows look full and shaped without looking drawn on.
2.5 Precisely, My Brow Pencil Waterproof Eyebrow Definer - Benefit Cosmetics | Ulta Beauty
This tinted brow gel is one of the easiest ways to get full, fluffy-looking brows in seconds. It adds both color and volume, so you can quickly define your brows without needing multiple products.
2 Light Gimme Brow+ Tinted Volumizing Eyebrow Gel - Benefit Cosmetics | Ulta Beauty
If your brows won’t stay in place, this is the product that actually locks them in.
Blonde Brow Wiz Precision Eyebrow Pencil - Anastasia Beverly Hills | Ulta Beauty
If your brows won’t stay in place, this is the product that actually locks them in.
The Brow Glue Crazy Lift - NYX Professional Makeup | Ulta Beauty
Prep, Set & Prime
Primers, setting sprays, and finishing products that help makeup apply better and last longer.
This setting mist is one of the easiest ways to reapply SPF without ruining your makeup. It gives you broad-spectrum sun protection while also setting your makeup and adding a soft, radiant glow—so your skin looks fresh, not flat.
2.53 oz Sunglaze Sheer Setting Mist Sunscreen SPF 50 - Kopari Beauty | Ulta Beauty
This setting mist is one of those makeup-finishing steps that instantly makes everything look better. The ultra-fine, continuous spray evenly coats your skin, helping to set your makeup while also melting everything together for a more seamless, skin...
2.8 oz Continuous Setting Mist - Morphe | Ulta Beauty
This setting powder is one of those makeup staples that instantly smooth and perfect your base. It sets your concealer and foundation in place while helping control shine, so your makeup stays looking fresh all day.
Translucent Bake & Set Setting Powder - Morphe | Ulta Beauty
Perfect for blurring pores, smoothing texture, and creating a long-lasting base whether you’re doing minimal makeup or full glam.
1.0 oz The Original Photo Finish Smooth & Blur Oil-Free Primer - Smashbox | Ulta Beauty