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Drug store makeup products to take into 2025!
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items I have curated a list of amazing drugstore makeup products that I've used all of 2024. I have repurchased some for years, as the rest are a staple in my routine. These affordable alternative products will make you and your wallet feel the best. I hav...
Sections
6
Base / Foundation
Powders
Eyes
Eyebrows
Lip products
Setting sprays
Base / Foundation
This is the dupe for the milk hydro grip primer. One thing that I like about this primer is the infused skincare. There is a regular version without the Niacinamide. It grips your making allowing it to last the whole day. It also stays tacky so you c...
Power Grip Primer + 4% Niacinamide - e.l.f. Cosmetics | Ulta Beauty
I bought two bottles of this and I am just finishing my last one. This primer does an amazing job of blurring my pores. Especially within my t-zone area, everything is blurred out. It gives a great base for my foundation to sit out without it seeping...
1.01 oz Marshmellow Smoothing Face Primer - NYX Professional Makeup | Ulta Beauty
This is a buildable foundation that can look sheer if you add a little. However, if you decide you want more coverage, this foundation won't make it look cakey at all. It is very light weight.
Buff Beige 130 Fit Me Matte + Poreless Liquid Foundation - Maybelline | Ulta Beauty
This foundation is a bit pricier than the maybelline but, I love that there is SPF infused. The foundation also lasts all day that is buildable coverage. It is a light weight foundation that also adds that protection from the sun.
455 Natural Buff Infallible Up to 32 Hour Fresh Wear Foundation - L'Oréal | Ulta Beauty
I have tried many different types of concealers, these would have to be my all time favorite. It isn't super thick or thin, the consistency is perfect. It is very easy to blend out and it doesn't crease under th eye. If you let it sit for a bit under...
365 Cashew Infallible Full Wear Waterproof Concealer - L'Oréal | Ulta Beauty
This is a bit of a cheaper alternative than the L'Oréal. I will always stand by an OG concealer. I used this through out my highschool days and it never failed me. It was easy to blend out. I wouldn't suggest to keep this sitting under your eyes for ...
Tan Sand Hydrating Camo Concealer - e.l.f. Cosmetics | Ulta Beauty
This contour duo stick is really nice for convivence. I will say, if you aren't careful with it, they tend to break off. Other than that, blending it is pretty easy. Make sure to use a brush when applying the product rather than applying it straight ...
Rich Wonder Stick Cream Highlight & Contour Stick - NYX Professional Makeup | Ulta Beauty
These blushes are so so so pigmented. Be very careful when applying because a little goes a long way. I like using this blush ontop of my liquid if I want the blush to stand out more. Applying a powder on top of your blush will make it last longer th...
05 Fearless Coral Infallible 24H Fresh Wear Soft Matte Blush - L'Oréal | Ulta Beauty
I don't have a liquid drugstore blush, however I have seen and heard nothing but amazing things about this blush. It is a dupe for the Rare Beauty blush (which is what I use). These blushes are so pigmented you don't need a lot. They blend seamlessly...
Peach Rose Blushed Liquid Blush - Juvia's Place | Ulta Beauty
Powders
These powders to set your under eyes or use all over your face are very good. When i put these under my eyes, I don't see them creasing at all. They also don't make my makeup look super cakey. It also doesn't oxidize my makeup causing to look a diffe...
100 Translucent Fit Me Matte + Poreless Powder - Maybelline | Ulta Beauty
A loose powder that also has shimmery shade in it. I love it. It is perfect to bake with, doesn't make your makeup look cakey. It looks so good under flash too.
Sheer High Definition Powder - e.l.f. Cosmetics | Ulta Beauty
If you don't prefer a shimmer in your powder, this would look so good. There is no scary back flash when you take photos at night.
Photo Focus Loose Setting Powder Banana - Wet n Wild | Ulta Beauty
Eyes
I believe this is the perfect everyday eyeshadow pallet. It has just enough nude colors for a quick everyday look. If you wanted to use it for a special event, creating a pretty nude eye would look amazing with the shimmers. I will also use the darke...
Feelin' Bubbly Pressed Powder Palette - ColourPop | Ulta Beauty
Crying, breakdowns, long days, water parks? This eyeliner will not move. I've tried a handful of eyeliners and this is my favorite one. It is super easy to use and very pigmented. The colors are so bold and rich. The only downside is that I have had ...
Black Epic Ink Vegan Waterproof Liquid Eyeliner - NYX Professional Makeup | Ulta Beauty
If you are into creating looks, this eyeliner is amazing. This eyeliner has a small brush tip rather than it being a whole pen. Some people find these a bit harder to use considering it can be a change of grip and control. I don't find there to be a ...
Brown Epic Wear Long Lasting Liquid Eyeliner - NYX Professional Makeup | Ulta Beauty
If you prefer a pencil than a liquid these are very good alternatives. They are super easy to work with and don't smudge especially if you are using them under the eye. I will say they are not waterproof, so if you were to cry it will come off. It is...
Black Slim Eye Pencil Long-Lasting Eyeliner - NYX Professional Makeup | Ulta Beauty
I love this mascara so much. It doesn't weigh my lashes or make them look clumpy. I prefer waterproof mascara because without that type of formula my lashes will fall down within minutes. I also don't have much lashes to begin with, so these really m...
Black Voluminous Panorama Washable Mascara - L'Oréal | Ulta Beauty
Eyebrows
If you have a lot of eyebrow hair and only need to fill small spots in, this brow pencil is really good. It lasts all day too. It's also very pigmented so you don't need to press down hard to get any color out.
Espresso Micro Brow Pencil Vegan Eyebrow Pencil - NYX Professional Makeup | Ulta Beauty
This brow gel keeps all the hair in place. It also doesn't keep any visible gel residue on your brows if you put a lot. Only down side is the product is small, so it is tedious having to buy it constantly.
Clear The Brow Glue Laminating Setting Gel - NYX Professional Makeup | Ulta Beauty
If you prefer a “soap brow” this is really good product. I always use this to place my brows down. It is also super easy to work with and doesn't dry out quickly.
Brow Lift - e.l.f. Cosmetics | Ulta Beauty
If you decide to try the elf brow lift, this is the tool you use to apply and hold the brows down.
Brow Lift Applicator - e.l.f. Cosmetics | Ulta Beauty
Lip products
Best drugstore lip liners are from NYX. The one that is linked is my favorite shade “Cold Brew”. I think it looks good on all skin tones and adding a beautiful gloss on top makes the whole lips come together. Or if you wanted to pear it with a lipsti...
Cold Brew Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil - NYX Professional Makeup | Ulta Beauty
Whether you wear it alone, or with a lip pencil, these look amazing. It doesn't make your lips feel sticky even when you put a lot. It nourishes and gives it the right amount of shine to your lips. I think any of these colors also blend in well with ...
Pink Quartz Glow Reviver Lip Oil - e.l.f. Cosmetics | Ulta Beauty
If you prefer a colors lip gloss I highly recommend these. As they are also in the name, these lip glosses don't make it feel super sticky. They melt into your lips and covers every crevice.
Ginger Snap Butter Gloss Non-Sticky Lip Gloss - NYX Professional Makeup | Ulta Beauty
Setting sprays
This has been a recent use of mine, the setting spray is so good. It makes my makeup last all day and defeats any type of air. School air, Work air, Boyfriend air. It keeps everything in place and make my makeup GLUED to my face.
The Face Glue Gripping Setting Spray - NYX Professional Makeup | Ulta Beauty
If you prefer a glowy makeup look, then I think this is perfect. It doesn't mattify your face and gives it a shine without looking greasy. At the end of your makeup, I think you need to drench it more to make it last the whole day. It is perfect for ...
2.03 oz Make It Last Original - Natural Finish Setting Spray - Milani | Ulta Beauty