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The AI tools that write the words. Captions, emails, sales pages, scripts, the texts I don't want to answer — anything that needs to sound like me but I don't have brain for tonight.















Video, photo, and audio editors I actually use to clean up content. Mostly mobile-friendly because half my editing happens from bed.
















Where I make the things — visuals, music, designs, brand assets. These are the tools that turn an idea at 11pm into something I can post by morning.






















The infrastructure layer. Hosting, domains, automation, the boring-but-critical stuff that keeps three brands online without breaking. If you build anything for the internet, this is your stack.





























Scheduling, posting, analytics. These let me batch a week of content in two hours and stop doom-refreshing my phone every ten minutes.









