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Before They Know Why: The books that taught me how people decide before they think
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items The books that teach you to move people before logic catches up. This is persuasion at its sharpest: the kind that happens in the gap between feeling and reasoning. For marketers who need campaigns that stick. Founders pitching ideas that sound impos...
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The Persuasion Stack
The Persuasion Stack
Each layer builds on the last. Start with behavioral economics at the base. Add social psychology. Then neuroscience. Top it off with storytelling and applied ethics. By the time you finish this collection, you won't just understand influence. You'll...
Ever notice how you decide you like someone before you even know why? That's your lizard brain at work, and Jim Crimmins built an entire book around it. Most persuasion fails because we're aiming at the wrong target. We craft logical arguments while ...
7 Secrets of Persuasion: Neuromarketing Techniques
You think you're choosing rationally. You're not. Richard Shotton's The Choice Factory cracks open 25 behavioral biases that run the show behind every purchase, every click, every "yes." Each chapter reads like a mini-experiment, sharp and funny, roo...
The Choice Factory: 25 Behavioural Biases
You're being influenced right now. You just don't notice it. Nick Kolenda spent years as a mind reader, and Methods of Persuasion is what he learned: influence happens in seven steps, most of them invisible. A word here, an image there, the mood in a...
Methods of Persuasion: Using Psychology
Most business books lie to you politely. This one doesn't. Morten Münster wrote I'm Afraid Debbie From Marketing Has Left for the Day because he got tired of the fantasy. You know the one: where strategies roll out smoothly, people follow the plan, a...
I'm Afraid Debbie from Marketing Has Left
Persuasion isn't magic. It's science you can learn. Robert Cialdini spent years studying why people say yes, and he found something wild: we're all running on six predictable patterns. Liking. Reciprocity. Social proof. Commitment. Authority. Scarcit...
Influence UK: The Psychology of Persuasion
Want someone to do something? Make them think it was their choice. Robert Moore wrote Persuasion: The Key To Seduce The Universe because he knows the secret: nobody likes being pushed. They like feeling smart, independent, in control. Moore shows you...
Persuasion: Master Manipulation & Influence
You can't win if they see you playing. Kevin Hogan and James Speakman built Covert Persuasion around one idea: the moment someone realizes you're trying to influence them, the game's over. So they spent years figuring out how to make persuasion disap...
Covert Persuasion: Psychological Tactics