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cool girl clothing

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If you're tired of Googling “clothes” and only seeing Shein results, here are some actual cool and unique clothing brand recommendations ;)
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everyday clothes

one of a kind brands with great quality and varying aesthetics :D

 
Chloe profile picture
GANGYOUNG is in the middle of its own identity renaissance, but since it's my favorite clothing brand of all time, I couldn't NOT include it. I can say so much about this brand, but what is so unique about it is hands down their design. They come up ...
GANGYOUNG: girly, edgy, unique clothing
 
Chloe profile picture
I cannot believe I forgot to add one of my favorite brands ever??? UNIF really popped off a few years ago before covid, but I never stopped loving them. They stay having the coolest silhouettes and clothing while keeping the quality of their clothes ...
UNIF | Vintage-inspired effortless clothing and shoes
 
Chloe profile picture
If you're looking for truly one of a kind edgy, y2k, punk-inspired clothing, then look no further than CFIERCE ~~ What I love most is this brand's back story. A combination of cute and fierce, this unique brand was started by two fashion students who...
CFierce: think edgy, Lisa Frank, Japanese-inspired
 
Chloe profile picture
For the cool, modern, and classy girl, With Jean is for you. This brand is effortlessly elegant and stylish with their classic silhouettes and sleek designs. Their pieces are truly versatile as you can dress each one up or down for any occasion. The ...
With Jéan: elegant and classy
 
Chloe profile picture
Aelfric Eden is an edgy streetwear brand for both men and women. I've worked with them a handful of times and absolutely love their sweatshirts, sweaters, shoes, and jeans (I'm also super petite and think their jeans fit great/are super comfortable)....

You can use my code GENEE25 for 25% off!!
Aelfric Eden: edgy streetwear
 
Chloe profile picture
If you're looking for a whimsical clothing brand, look no further. Sixth Dimension has the cutest, whimsiest clothing ever. All their designs have the most attentive details, you can tell the designer loves what they do. The quality is great too!! De...
Sixth Dimension: whimsical clothing right out of a storybook
 
Chloe profile picture
Cherie Lou is another whimsical brand that I love, but from a coquette lens! I especially love their blouses, skirts, and accessories because they're soo girly and soft. Obsessed with the designs, but one caveat is I feel the quality/sizing is a bit ...
Cherie Lou: Women's Coquette & Y2k Fashion
 
Chloe profile picture
I just came across this brand the other day, and I am soo obsessed. Their clothing is so y2k alt baddie galor.
Named Collective: y2k & baddie fashion

swim

the most flattering, great quality swim for your upcoming Summer holiday~

 
Chloe profile picture
Heart of Sun is one of my absolute favorite brands to buy swimwear from. Their designs are unique, classic, and feminine. I think what makes me love them so much is that they take a lot of inspiration from vintage designs. You'll never see anyone wea...
Heart of Sun
 
Chloe profile picture
Divino Seas is another beautiful swim brand I have been following for years. I own the Inika set from them in deep peacock blue and it's one of the most beautiful bikinis I have. The quality is amazing, the fabric is quite thick and soft to the touch...
Divino Seas
 
Chloe profile picture
Frankies Bikinis is the classic cool girl bikini. What I love about Frankies is that they have a variety of styles that suit every kind of girl whether you're a clean girl, a coconut girl, or an e girl. Their quality is also amazing, the fabric is so...
Frankies Bikinis
 
Chloe profile picture
I am obsesssedddd with this brand's micro-bikini sets. Everything about this brand is chef's kiss.
KIKI THE BRAND
 
Chloe profile picture
I just came across this brand the other day, and their swim is absolutely sickeningggg. The designs are both unique and very reminiscent of the y2k era. If you're a y2k, alt/goth, alternative baddie, this brand is for you
Named Collective: BIKINIS & SWIMSUITS

special occasions

niche brands to check out for events, weddings, graduation, etc!!

 
Chloe profile picture
When it comes to girly-pop dresses and attention to detail, For Love & Lemons does not come to play. They are on the pricier side but are a gorgeous option for if you have a special occasion coming up such as a wedding, garden party, etc. I've pe...
For Love & Lemons
 
Chloe profile picture
If you know Selkie, you know that this brand is one that LOVES women. Also on the pricier end, the thought and artistry that goes into designing each dress is absolutely unreal! These are dresses that will make you feel like a princess <3
Selkie
 
Chloe profile picture
If you're looking for the perfect dress for an upcoming special occasion, but are on a budget, check out LaceMade! They're a Chinese brand that designs gorgeous Victorian-era inspired pieces. I've personally been gifted a few dresses myself, and my t... and the layers are quite sturdy! I also love that LaceMade pieces are somewhat configurable and can be worn multiple ways.
LaceMade
 
Chloe profile picture
Serpenti is another unique independent brand. I've been following them for quite a while now and they never fail to impress on how they innovate on new designs every season. I particularly love their dresses for special occasions.
Serpenti Apparel