Building a side business while raising kids requires the right tools. These are the exact software programs and platforms I use to run my business from my kitchen table. They are user-friendly, affordable, and mom-brain-approved.
Sections
3
The "Digital Storefront" Tools
Content & Marketing (The Traffic Drivers)
Productivity & "Mom-Brain" Saviors
The "Digital Storefront" Tools
If you want to sell physical products (like baby bows or custom shirts), Shopify is the gold standard. It handles the payments and shipping so you don't have to.
Shopify
The easiest "link-in-bio" store. I set mine up in 15 minutes. It’s perfect for selling digital guides or meal plans directly from TikTok or Instagram.
Stan Store Pricing: Plans, Costs, and What You Get
An all-in-one powerhouse. You can build landing pages, send emails, and host courses all in one place. It has a great free tier to start!
Systeme.io - The only tool you need to launch your online business
Another fantastic link-in-bio tool that looks beautiful on mobile. It even has AI tools to help you write your bio and organize your links.
Beacons AI
For the mom who wants a "pretty" professional website. Their templates are stunning and very easy to drag-and-drop.
Squarespace Pricing Plans & Features
Content & Marketing (The Traffic Drivers)
How to get people to actually see what you’re selling.
I use this every single day. From Pinterest pins to Instagram stories, it makes me look like a professional graphic designer (even when I’m exhausted).
Canva Pro | Your all-in-one design solution
This is how I stay in touch with my "work friends" (my email list). It’s built for creators and makes sending newsletters super simple.
Kit
Ever see a mom influencer say "Comment LINK for the info"? That's ManyChat. It automates your DMs so you can "work" while you’re at the park with the kids.
Chat Marketing Made Easy with Manychat
My Pinterest secret weapon. I spend one hour on Sunday scheduling a whole week of pins, and Tailwind does the rest.
Tailwind CSS
If you’re starting a YouTube channel to share mom tips, this tool helps your videos actually show up in search results.
Anyone use Tubebuddy or Vidiq? : r/NewTubers
Productivity & "Mom-Brain" Saviors
Tools to keep the business running when your brain is pulled in ten directions.
When I have "mom brain" and can't think of a caption or a blog post title, I ask Jasper. It’s like having a copywriter sitting next to you.
AI content automation built for marketers | Jasper
The easiest video editor ever. You edit the video by editing the text transcript—if you can edit a Word doc, you can edit video with this.
Descript – AI Video & Podcast Editor | Free, Online
Essential for working from coffee shops or public Wi-Fi. It keeps your business data and your family's privacy safe.
NordVPN
I’m not a "math person," so FreshBooks handles my invoicing and expenses. It makes tax time way less scary for a freelancer.
FreshBooks
How I organize my life and my business. I have lists for grocery shopping and lists for my business goals all in one place.