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The Pretty Little Tools That Run My Business
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items Running a makeup business means editing, posting, booking, organizing, and keeping everything looking aesthetic — all at once. These are the real tools I use every single day to stay consistent, look professional, and make my life way easier.
If you...
Sections
7
Editing & Photo Cleanup
Video Editing & Reels
Branding & Graphics
Booking & Scheduling
Tools for Running My Business Smoothly
Lighting, Tech & Shooting Tools
Editing & Photo Cleanup
Where I make my client photos look clean, bright, and professional
What I use it for: Precise edits — sharpening, color correction, brightening, fixing tones.
Why I love it: Enhances makeup without ruining skin texture or making it look fake.
Pro tip: Make presets for your lighting situations so editing takes second...
Adobe Lightroom mobile app
What I use it for: Selective brighten, healing tool, fixing shadows or dark corners.
Why I love it: So easy + perfect for quick cleanups.
Pro tip: Use the “Selective” tool to make faces brighter without whitening the whole photo.
Snapseed
Video Editing & Reels
Everything I use to edit reels fast + aesthetic
What I use it for: All my reels, transitions, filters, trending sounds, captions.
Why I love it: Makes editing actually fun and easy instead of overwhelming.
Pro tip: Save your favorite fonts + animations as presets for your “brand style.”
CapCut
What I use it for: Aesthetic animated stories + reels covers.
Why I love it: Makes everything look elevated with minimal effort.
Pro tip: Use it for promo graphics, reminders, and “client before/after” stories.
Mojo - Social Video and Content App for Small Businesses
What I use it for: Fast cuts + super clean transitions for glam reels.
Why I love it: It’s lightweight and really beginner-friendly.
Pro tip: Great for turning raw client footage into a polished 10–15 second reel.
Splice: The Best Video Editing App
Branding & Graphics
Templates, covers, pricing sheets, graphics , everything aesthetic
What I use it for: Story graphics, pricing menus, highlight covers, reels covers, IG posts.
Why I love it: Makes my brand look consistent even when I’m rushing.
Pro tip: Create a “Brand Kit” inside Canva so everything matches.
Canva
What I use it for: Client inspo, soft glam boards, lip combos, looks.
Why I love it: Helps clients visualize exactly what they want.
Pro tip: Make separate boards for Bridal, Soft Glam, Natural, Full Glam.
Pinterest
What I use it for: Minimal, aesthetic story templates.
Why I love it: Perfect for clean promo stories (before/after, reminders, etc.).
Pro tip: Keep 2–3 go-to templates to stay consistent.
Unfold — Toolkit for Storytellers
Booking & Scheduling
How clients book me easily without back-and-forth DMs
What I use it for: All my makeup bookings — everything syncs straight to my calendar.
Why I love it: Makes me look professional + saves hours of DMing.
Pro tip: Add a short reminders and rules in the confirmation email.
Cal.com
Seeing all bookings, family events, and both schedules in one place.
Why I love it: Keeps me from double-booking myself.
Pro tip: Color-code makeup clients vs. personal life.
Google Calendar
Tools for Running My Business Smoothly
Little things that help everything stay organized + professional
What I use it for: Client forms, price lists, contracts, photos.
Why I love it: Everything stays organized and easy to access from my phone.
Pro tip: Make a “Makeup Business” folder and keep it all in one place.
Google Drive
What I use it for: Contracts, invoices, forms, bridal agreements, and full client workflows.
Why I love it: It makes your whole process feel luxury and organized — especially for weddings or multi-service clients.
Pro tip: Use automated emails so cli...
Dubsado
Lighting, Tech & Shooting Tools
Things that make your content look expensive
What I use it for: Overhead shots, client transformations, hands-free filming.
Why I love it: Super sturdy + folds small.
Pro tip: Use it to film behind-the-scenes while you’re doing makeup.
Tripod Stand
What I use it for: Client photos, reels, tutorials.
Why I love it: Gives that clean, bright, soft glam lighting.
Pro tip: Point it slightly above the face so the light is soft, not harsh.
NEEWER 18inch 55W 5600K LED Ring Light Kit
What I use it for: Taking pictures while holding brushes or posing with clients.
Why I love it: No timer needed — super easy.
Pro tip: Hide it in your sleeve or behind your brush for cute BTS shots.
Bluetooth clicker
Why I love it: I used to get a sore back by day’s end; now I stay upright, aligned, and ready for the next client.
Pro tip: Make sure the footrest is adjusted so your client’s feet are supported too—comfort for both of you makes the session flow smo...
Tuscanypro Classic Big Daddy Chair
Random Tools That Make My Life Easier
Not essential but they help everything run smoother
What I use it for: Content planning at a glance.
Why I love it: Drag-and-drop makes content planning feel less overwhelming.
Pro tip: Make a “Reels Ideas” list for when you’re stuck.
Trello
What I use it for: Auto-posting reels + checking my grid layout.
Why I love it: Shows me exactly how my IG will look before posting.
Pro tip: Use grid preview to keep your profile cohesive.
Later IG Scheduling
What I use it for: Cute mini-website for your links.
Why I love it: So aesthetic + beginner-friendly.
Pro tip: Add a link directly to your booking page & Beanable.
Linktree